By now, everyone has experienced social media. The pinnacle of social media is Facebook. One of the early criticisms of social media marketing is that it is essentially spamming your friends. Posting the same thing every day is not going to make it more interesting.
There is a lesson to think about here…let’s switch sites.
Every month, MLS systems are estimated to send out 200 million emails to consumers notifying them of new and updated listings. I think most people refer to them as auto-alerts or auto-notifications. That number of 200 million grows larger when you include the number of notifications that go out through mobile apps, broker sites, agent sites, buyer tools, and even portals. Guess what? You are publishing the same thing every day! Oops.
Lets go back to social media…
The most effective way to engage an audience in social media is to curate your content. Experts talk about publishing strategies that include variation, emotion, etc. Advertisers do this too. Changing things up is a hedge strategy against ad fatigue. In parlance, it’s a campaigning strategy.
Lets go back to listing notifications…
Depending on the market, properties across America typically trade within a window of 120 days. Most of the time, the photos of the property and the description text remain static and unchanged throughout the listing term. The only part of the listing that changes is the price. How can we create a campaign strategy for listing notifications?
WAV Group has written about the strategy of using price changes to trigger email Continue reading