The Big Switch – Brokers Benefiting From MLS Data Like Never Before

WAV Group would like to invite you to a webinar where we have invited two of the industry’s largest MLS data companies to tell their story of a quiet revolution that is taking place in real estate and what it means for brokerage firms and their agents. The entire industry is in the middle of a data feed switch, and everything is impacted. Most brokers are in the dark about this important conversion that is powering all of their software solutions.

The multiple listing data is the lifeblood of operating brokerages today. It has been for quite a while. It powers your website, your marketing systems, your online advertising programs, your CRM, your market analytics, your accounting, and so many other systems. For decades, we have relied on RETS, but that is changing right now – and it’s profound. You need to understand this conversion to ensure that your technology vendors are keeping up.

But the truth is, very few brokerages ever touch MLS data. That work is left to the dozens of technology partners that build software for the brokerage and their agents. The broker’s limited action is to sign the MLS paperwork to enable their vendors to connect to the MLS data.

A massive amount of change is happening in MLS data management today. Setting the stage for this conversion impacting every MLS, and every broker technology in the nation, will be Rosemary Scardina, MLS Director of the New Orleans based Gulf South Real Continue reading