Generally speaking, real estate business media companies write pretty respectful commentary regarding the well-developed MLS IDX policy. Sure, the policy is a living document and the MLS Policy Committee is an open forum for clarifying the policy and amending it from time to time. But generally, it is a well adopted program that publically exemplifies cooperation among brokerage firms.
Today, Travis Saxton of Real Trends promoted a product called MyOnlineYardSign. The product allows real estate agents and brokers to put contact information and the company logo on their photos for free. Watermarking of this type has been around for a long time and I think the product is exceptional for listings that are being syndicated. However, the article suggests that agents upload these photos to the MLS – which is a clear violation of every IDX policy in America.
But wait, it gets better.
The website, http://myonlineyardsign.com, goes on further to explain what agents should do if the MLS not approve the photos. On the resources page, http://myonlineyardsign.com/Resources they suggest that
- Talk to other agents in your office including your managing broker to call or write to the MLS
- Talk to other agents in other offices to call or write to the MLS
- Start a petition to the MLS
I am more than a little surprised that the Real Trends article does not inform the agents or the broker that the photos would be a clear violation of IDX policy that will ignite disciplinary action agent the firm and the agent. Be that Continue reading