Homesnap Delivers One Million Free Leads for Agents

ROCKVILLE, MD, July 10, 2018 — Homesnap, the industry-endorsed national home search platform, today announced that it has sent over one million free leads to listing and buyers agents. These leads are shared by Homesnap to help real estate agents build their brand and connect with potential clients.

Homesnap is the public-facing brand and the technology powering the Broker Public Portal, the national home search platform launched by brokers and multiple listing services (MLSs) to provide an industry-friendly alternative for home searchers. When consumers click on listings they see on Homesnap, they are sent directly to the listing agent for that home, rather than to an agent who has paid to advertise on that listing. More than 145 MLSs across the country representing over 875,000 real estate agents share their listings on Homesnap, giving the platform a nationwide footprint. Homesnap also shares free leads from inquiries on properties that are not for sale.

“Five years ago, a small group of brokers and MLS executives got together and created the Fair Display guidelines for public facing websites. The core belief was two-fold: listing agents shouldn’t have to pay referral fees for leads generated by their own listings, and the buying public shouldn’t be steered away from the listing agent and towards an agent whose only knowledge of the property was that it was in a zip code they had purchased,” said Jon Coile, CEO of Champion Realty in Continue reading