Lasso Data Systems Inc., the leading designer and developer of
innovative on-demand customer relationship management software for the
real estate industry, today announced the launch of its 750th Project
using its real estate software.
For Immediate Release
CULVER CITY, Calif./EWORLDWIRE/July 14, 2008 --- Lasso
Data Systems Inc., the leading designer and developer of innovative
"on-demand" Customer Relationship Management (CRM) software for the
real estate industry, today announced the launch of its 750th Project
using its real estate sales & marketing software. Realty Trust
Group Inc., a leading real estate sales and marketing agency that has
sold more than $1.1 billion in property nationwide, will use Lasso on
The Beverly Condominiums residential development in Portland, Ore. -
Lasso's 750th Project worldwide.
"Lasso is the technology backbone of our sales and marketing
strategy across all of our Projects," said Jacob Becker, market
analyst, Realty Trust Group Inc. (http://www.realtytrust.com).
"Having access to real-time information from any location globally
provides substantial value to Realty Trust and our builders. We receive
unparalleled personalized service from Lasso and we very much look
forward to working with their team into the future."
Lasso is used by builders, developers and sales & marketing
agencies to market, sell and manage inventory & contracts for urban
high-rise and suburban townhomes; conversions, single and master
planned communities; golf, mountain, and ocean resorts; plus fractional
ownerships and condo hotel developments. Since Lasso's inception in
2002, the company has consistently grown at over 100 percent annually
and now activates 1-2 new home development projects each day in over 25
countries around the world on behalf of their builder and developer
clients.
"Quite simply, Lasso exists to help builders and marketing sales
teams sell their real estate developments faster and easier - in good
or tough times. The fact that Lasso has been designed to mirror how the
real estate industry markets, sells and manages their business, has
been key to our rapid growth and broad market acceptance," said Dave
Clements, CEO of Lasso Data Systems. "Combine ease-of-use and access to
our software anytime, anywhere via the internet with a business model
that requires no technology investment by our clients, and subscription
fees based on paying for our software as you use it, and it makes for a
compelling value proposition. Our ongoing success in the global
marketplace will continue to be based on nurturing close relationships
with our clients and a strong commitment to market driven innovation."
About Lasso Data Systems Inc.
Lasso Data Systems Inc. is the leading designer, developer and
marketer of innovative on-demand Customer Relationship Management (CRM)
software for the worldwide real estate market. The company's
software-as-a-service (SaaS) enables real estate developers, builders,
and sales and marketing companies to manage their potential homebuyers
online from interest list to occupancy and to sell their developments
faster and easier with controlled velocity.