Marilyn brings a strong knowledge of marketing strategies and technologies which help agents and brokers generate more qualified leads. She employs her background in direct marketing and eCommerce to help REALTORS® find more effective ways to maintain relationships with their current clients
Prior to forming her own consulting group, Marilyn was President and CEO of Surveyor Corporation, a leading provider of web camera software and hardware. While there she launched the first ever web-based remote monitoring system for families called See My Baby. She transitioned the company from a “think tank” to a viable commercial organization, commercializing several products for both the consumer and business to business marketplaces.
Prior to Surveyor, Marilyn was VP Strategic Planning and Worldwide Marketing for Fisher-Price toys. She was the company’s leading change agent assigned to several turnaround situations and new business start-ups. While there she launched over 1000 new products and four new divisions. She was responsible for marketing, and branding efforts managing a multi-million dollar marketing budget. She headed up a joint venture between Microsoft® and Fisher-Price® which produced a highly successful product line.. Marilyn also launched a highly successful eCommerce and Direct Mail business using her in-depth knowledge of direct marketing.
Marilyn is a graduate of Cornell University and is a frequent speaker there as well as California Polytechnic. She currently serves on the Advisory Board for Readia, a Kleiner-Perkins funded start-up. She is a key board member of the WITI(Women in Technology International), and serves on the Central Coast Venture Forum. She was quoted by Reuters while speaking at COMDEX about the future of Wireless services and was a contributor to the highly successful management book, AT THE HELM.
Marilyn Wilson is a seasoned executive with proven strengths in marketing, research, product development, strategic planning and business development. She brings years of experience launching highly successful new businesses, products and services.
Marilyn has led national research projects for the National Association of REALTORS® and others. She has introduced PRO Research© (Problem Resolution Opportunity) methodologies to the real estate industry. These proven techniques have helped uncover meaningful new products and services in other industries. She strongly believes that all new initiatives must be grounded in customer need.