What Happens When You Turn Off Your Blog

by THE WAV GROUP on January 23, 2008

One of my favorite jokes goes something like this.

What happens when you play a country music song backwards?

Your wife moves back in, your dog is revived, you get a new truck..

I had a very interesting conversation last night with Bill French, one of the brightest minds in the world of Blogging.  We discussed what happens when someone turns off a blog that they have had for a year or two with weekly posting.

His answer was shocking

One customer who recently truned off thier blog and replaced it with nothing removed 93% of the content from thier website.

Aside from 93% being a very large number, think of it in terms of click-throughs.  Monthly traffic from click-throughs was more than 20,000.  Not only are 20,000 people a month not getting the valuable inforamtion they need, the company lost about $20,000 in value (google price per click at $1 on average).

Blog Laws

If you start blogging, don’t stop until you measure the impact first.

If you switch blog companies, make sure you copy the xml file of your blog.

 

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