Make MLS Listings work harder

by THE WAV GROUP on January 24, 2008

One Simple Method for Improving MLS Listing Data Accuracy

For many MLSs around the country, missing photos consistently rank as one of the most prevalent problems with MLS listings. Not only does it create the potential for a subscriber to receive a fine, it significantly limits the ability to market a property.

Now that digital cameras are included in just about every cell phone and digital cameras cost as little as $29.95, it does seem like the time has come for all MLSs to require a photo before the listing can go live.

In a soon to be released study conducted about MLS Public Websites, WAV Group found that consumers get extremely frustrated when a listing does not have a photo. In fact, one respondent said:

“I don’t know why an agent should be allowed to put a listing on a website without a photo. I will never click on a listing unless it has not only one, but multiple photos for me to view”

Kudos to Mid-Florida Regional MLS in Orlando, Florida who is instituting a policy which will not allow a listing to go live until it has a photo included. Their previous policy allowed up to 7 business days for a listing agent to upload a photo. This is just a small part of MFRMLS’s aggressive effort to improve data accuracy. They installed data quality control software and have seen significant improvement in data quality in just a few short months.

If your organization would like to investigate data quality control software, check out iCheck from iMapp, Marketlinx Data Checker from Marketlinx and Stewart’s Listing Checker.

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