Belize National Association of Realtors – Implements Point2 Technologies Online Marketing Solution to Power New Multiple Listing Service

by THE WAV GROUP on February 25, 2008

belize real estateBelize National Association of Realtors® (“BNAR”) and Point2 Technologies Inc. (“Point2″) today announced BNAR’s new MLS system, based on the Point2 NLS (National Listing Service) platform.

BNAR® selected Point2 NLS for its unique opt-in / opt-out reciprocal listing advertising functionality, enabled by Point2’s patent pending technology, HandshakeTM. The technology allows real estate brokers and agents to instantly and selectively share listing data, including listing distribution to Point2 NLS-based peer websites. Key benefits include the ability for users to advertise listings on hundreds or thousands of websites for maximum visibility and leads.

Point2 NLS’s listing syndication functionality, Exposure EngineTM was another key factor behind the selection. The system enables users to automatically distribute listings for free to high traffic real estate consumer search sites, at the user’s discretion, including Google, Point2 Homes, Craigslist and Vast. Built-in reporting and analytics provide traffic results and statistics to support more effective, fact-based decision making.

“We are proud to continually set new standards for real estate practices in Belize, with everyone involved in the home buying and selling transaction at the heart of everything that we do,” said Macarena Rose, President of the Belize National Association of Realtors®.

The new system will now also enable BNAR® to provision advanced technology tools to its members, easily and cost effectively, including Point2 NLS websites and blogs.

“60 percent of real estate brokers and agents in Belize will now have access to highly advanced technology, including world class Point2 NLS websites and lead management systems, which will allow our members to represent and market properties professionally, both within Belize and in International markets where a significant number of our buyers originate. This is an exciting time for those who are Members of the Belize National Association of Realtors®,” added Rose.

“With the application of Point2 NLS, not only has BNAR® accomplished an important, relatively complex initiative quickly and easily, but they have also demonstrated solid understanding of the critical value that wide distribution of listings on the Internet brings to Realtors® today,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “While Point2 NLS is strictly an online listing marketing platform and works in concert with existing legacy MLS systems, Associations that do not have such systems in place can also capitalize on Point2 NLS to drive critical reciprocal listing advertising and marketing for their members. From a cost and ease of implementation point of view, it’s an easy decision.”

BNAR® is also using Point2 NLS to power its own website.

Today’s announcement comes at the heels of a recent reciprocal relationship BNAR® signed with the National Association of Realtors® (NAR), further reinforcing BNAR’s mission and commitment to bring a superior level of professionalism to the Real Estate industry in Belize, when dealing with a Member of the Belize National Association of Realtors®.

 

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