Blogging in Real Estate

by THE WAV GROUP on February 28, 2008

I had an interesting conversation yesterday with a leading industry speaker about Web 2.0.

I have heard him speak many times and his message is delivered simply and clearly.  In his view, the audience hears what he is saying, but they are not able to ingest it very well.

Simply stated, Web 2.0 has killed traditional marketing in real estate.  If you are marketing real estate today, you need two things; a blog to communicate with customers, and a great property search solution to inform them about what is on the shelf.

In an effort to generate some buzz, I did some research on what leading advertising men throughout history have said about advertising, and rewrote those quotes to talk about blogs.

Here are a few of my favorites.

Blogging is what you do when you want to tell somebody something, but cannot call them or go seem them right now.

Blogging is the very essence of capitalism.  Product and Service selections go on every minute of the business day across the screens of hundreds of thousands of consumers where customers state their preferences, and determine what company will be the leader today, and which shall lead tomorrow.

As it relates to Search Engine Optimization, Blogging is Black Art.

Blogging is salesmanship, mass produced.  No one would bother to blog if he could talk to all of his prospects face-to-face.  But he can’t.

Blogging is “the lubricant for the free-enterprise system”

Blogging is the poetry of Capitalism.

Newspaper advertising is the cave art of real estate marketing.

Blogging is ideological striptease for a world of abundance.

Blogging is the rattling of a stick inside a swill bucket.

This is a direct quote by Chester L Posey, Senior VP & Creative Director, McCann Erickson “Advertising is “(a) ten billion dollar a year misunderstanding with the public.”  That quote is too perfect to rewrite.

 

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