August 2008

The Power of Blogs and the issue of listing accuracy

by THE WAV GROUP on August 29, 2008

The WAV Group blog and website is normally visited by 1,500 to 2,000 people a day – mostly people download our industry white papers or come here to read our blog. On August 22nd, something unusual happened.  Leading technology blog Tech Crunch ran a post about the differences between IDX powered listing websites and feed powered websites.  As a result, our combined blog and website traffic jumped to over 20,000 visitors!  Although half of the traffic came directly from Tech Crunch, the other half came from hundreds of blogs that re-published the story. If you are interested in viewing the Roost report about listing accuracy in Miami, Dallas, and San Diego please visit the Roost Blog here. As most of us in the industry understand, third party websites like Trulia and Zillow have been on a path for 12-18 months to invite brokers, agents and MLSs to syndicate listing information on their websites.  It is a classic strategy of win-win whereby REALTORS get free advertising and the third party website gets access to the listing content that consumers want.  I honestly think this strategy will prove successful as more and more brokers and agents join in listing syndication.  Additionally, companies like Threewide who are installing syndication tools to distribute listings in an automated fashion will only serve to improve listing quantity and quality on third party sites. Nevertheless, today listing syndication has shortcomings.  These shortcomings stem from three primary challenges: 1.  Re-Syndication – there are a number of companies that are re-syndicating listings – they include Point2, Homes.com and others.  They are taking listing information maintained manually by agents on personal websites and publishing them to third party sites.  Often, agents will leave a listing on their website even if it is sold, pending or withdrawn so that their “featured listing” page is not blank.  They may also , update the listing in the MLS but forget to update their website.  This information will often overwrite information fed to the third party site by a more accurate feed source. 2.  Virtual Tour Syndication – There is no doubt that Virtual Tours are among the best marketing strategies for communicating a compelling online display of a home.  Done well, they allow the consumer to really experience a home in a theatrical environment that draws an emotional connection to the property.  However, like listings on agent websites, they require manual updates by the agents.  Often […]

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Steps to updating your old iphone to 2.0

by THE WAV GROUP on August 3, 2008

This is really off topic for our blog, but so many of our twitter firends are having trouble upgrading their itunes and iphone to version 2.0 Steps to upgrading to iPhone Firmware version 2.0 (w/App Store) 1. Go to Apple Menu —–> Then “Software Update…” and install iTunes 7.7. 2. Go here and It should autcoatiallcy start the download for the new firmware. 3. Once it is finished make sure the file ends in “.ipsw” if you find it ends in “.zip” just erase the .zip from the extension 4. With your iPhone connected to your computer, go to iTunes where is says, “Check for Update” or “Restore”. Your going to want to hold the Option key and cick on “Check for Update”. 5. This will bring you to a finder window where you can select the .ipsw file that you downloaded earlier. 6. From here iTunes pretty much just does its thing and when its finished you should have the App Store on your iPhone  

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Lasso Data Systems Inc., the leading designer and developer of innovative on-demand customer relationship management software for the real estate industry, today announced the launch of its 750th Project using its real estate software. For Immediate Release CULVER CITY, Calif./EWORLDWIRE/July 14, 2008 — Lasso Data Systems Inc., the leading designer and developer of innovative “on-demand” Customer Relationship Management (CRM) software for the real estate industry, today announced the launch of its 750th Project using its real estate sales & marketing software. Realty Trust Group Inc., a leading real estate sales and marketing agency that has sold more than $1.1 billion in property nationwide, will use Lasso on The Beverly Condominiums residential development in Portland, Ore. – Lasso’s 750th Project worldwide. “Lasso is the technology backbone of our sales and marketing strategy across all of our Projects,” said Jacob Becker, market analyst, Realty Trust Group Inc. (http://www.realtytrust.com). “Having access to real-time information from any location globally provides substantial value to Realty Trust and our builders. We receive unparalleled personalized service from Lasso and we very much look forward to working with their team into the future.” Lasso is used by builders, developers and sales & marketing agencies to market, sell and manage inventory & contracts for urban high-rise and suburban townhomes; conversions, single and master planned communities; golf, mountain, and ocean resorts; plus fractional ownerships and condo hotel developments. Since Lasso’s inception in 2002, the company has consistently grown at over 100 percent annually and now activates 1-2 new home development projects each day in over 25 countries around the world on behalf of their builder and developer clients. “Quite simply, Lasso exists to help builders and marketing sales teams sell their real estate developments faster and easier – in good or tough times. The fact that Lasso has been designed to mirror how the real estate industry markets, sells and manages their business, has been key to our rapid growth and broad market acceptance,” said Dave Clements, CEO of Lasso Data Systems. “Combine ease-of-use and access to our software anytime, anywhere via the internet with a business model that requires no technology investment by our clients, and subscription fees based on paying for our software as you use it, and it makes for a compelling value proposition. Our ongoing success in the global marketplace will continue to be based on nurturing close relationships with our clients and a strong commitment […]

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ONJAX integrates realPING into their offering

by THE WAV GROUP on August 3, 2008

ONJAX LLC. and  realPING Agree To Embed Click To Talk Across Platform Unique Conversion Tool to be enabled in the Enterprise Productivity and Lead Generation System. Yorktown, VA. July 18th, 2008. realPING a Virginia based technology company reached an agreement with ONJAX LLC, a leading solutions provider to offer the realPING urgency tool to their brokers and agents they support. realPING is a VoIP-enabled ‘CLICK TO TALK NOW’ service that allows professionals to instantly respond to a consumer inquiry. Statistics from the National Association of Realtors indicate that 78% of the time, consumers will ‘deal’ with the first agent that responds to their inquiry. The service bridges a regular phone call between consumer and professional. Once connected professionals can deliver to the caller’s desktop, any pages, listings, virtual tours, or any online content by entering codes on any phone- notably away from any computer. realPING is also a differentiator for listing presentations. ONJAX provides web-based lead generation and leads management solutions.  Onjax’s PureAgentCRM solution represents the industry’s best lead conversion system that the entire office can utilize in a collaborative approach.  ONJAX Managing Partner, Brian LoPresto commented, ‘Our broker-clients are expecting us to continually be delivering new  technologies that appeal to today’s web-savvy consumers. This particular solution meshes well with our consumer facing website capabilities, as well as with the logical management of new leads within our PureAgent Back-Office.  Our clients will appreciate this valuable addition to our core offerings.’ Albert Clark, Principal Partner of realPING added, ‘Today’s real estate professionals know they must be first to respond when website visitors have a question. Consumers are spoiled by the internet and expect instant service. We are happy to work with ONJAX to roll out this RESPONSE-ability and offer a tool that exceeds expectations’. About realPING, LLC.  realPing provides Web-enabled technology at the agent and brokerage level (API) that instantly connects, via telephone, web site visitors and e-mail recipients with a real estate professional. Once connected users can deliver web content to the caller’s desktop with just their cell phone. Please visit www.realPing.com. About ONJAX, LLC.:Onjax provides productivity and revenue building software applications for Real Estate related organizations. Onjax offers web site lead generation solutions, back office leads management, Real Estate centric CRM, and transaction management software. Onjax has already secured approved and/or preferred supplier status with EXIT Upstate NY, EXIT Nevada, EXIT Florida, EXIT Mid-Atlantic, EXIT Virginia and EXIT Pennsylvania […]

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Terabitz ( http://terabitz.com), a technology company that helps real estate brokerages engage online homebuyers and sellers with innovative technologies, today announced that it has entered into a technology and content agreement with FrontDoor.com (http://frontdoor.com), the real estate site powered by HGTV. FrontDoor.com features over three million real estate listings, video features from HGTV experts and a comprehensive suite of tools, guides and content. The deal with FrontDoor.com centers on two Terabitz components: A beta version of the company’s iPhone home search application and Neighborhood Explorer, which delivers rich local data in an elegant map interface. FrontDoor’s new iPhone application, which can be accessed at http://m.frontdoor.com, enables users to search for homes based on several criteria. The Terabitz Neighborhood Explorer allows FrontDoor’s iPhone users to view a wide array of services and amenities around any given home listing. Schools, places of worship, restaurants, banks, ATM machines, coffee houses, grocery stores and much more can be displayed with one click. “FrontDoor delivers an experience that is richer and more compelling than that found on any other site in the real estate category, and we’re proud to be part of it,” said Terabitz CEO Ashfaq Munshi. “We believe online real estate is much more than just home search — it’s about finding a place to live, and FrontDoor gets that.” “FrontDoor exists to give people deep home-related content when and how they want it, and the Terabitz Neighborhood Explorer and iPhone application fit the bill,” said Vikki Neil, vice president of real estate for Scripps Networks, FrontDoor.com’s parent company. “Our users with iPhones can now take the FrontDoor experience with them wherever they go, and every listing on the site is now placed in a context of comprehensive neighborhood information.” Terabitz has quickly emerged as a leading real estate technology provider since its launch last year. The company’s technology has been adopted by leading real estate brokerages around the country, including Intero Real Estate Services (CA), Metro Brokers (CO), Russ Lyon Sotheby’s International Realty (AZ), Century 21 Bowman (TX), Real Estate One (MI), Century 21 Abrams, Hutchinson and Associates (NJ), Tomlinson Real Estate (ID), RE/MAX Commonwealth (NC) and Century 21 Money World (NV). “This relationship means our content and tools and will reach millions of new users, and that’s a great thing for Terabitz,” concluded Terabitz’ Munshi. “But the real winners here are the consumers seeking places to live and the real estate agents and […]

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MLSAlliance demonstrates MLS industry’s ongoing efforts to help real estate professionals succeed during housing market downturn. Boca Raton, FL (PRWEB) July 9, 2008 — Many Californians looking for signs of stability in the turbulent real estate market are encouraged by the growth and increasing use of the state’s largest MLS data sharing service, the California MLSAlliance. The system connects MLS databases throughout the state to provide agents and brokers with a single source of real estate information. Use of the California MLSAlliance reached an all-time record in May, with more than 50,000 unique agents and brokers using the system to search for California property listings. That is the highest monthly total since the system was founded in 2000, according to real estate technology provider eNeighborhoods, a division of Dominion Enterprises, which developed and manages the California MLSAlliance. California MLSAlliance contains 4 million active listings and off-market properties, covering more than 35 counties throughout the state. eNeighborhoods has provided the MLSAlliance enterprise data-sharing platform, connecting multiple MLS organizations, since 2000. Three additional real estate associations–South Tahoe Association of Realtors, Coastal Mendocino Association of Realtors, and Lake County Association of Realtors–have joined the data-sharing system since April, bringing the total number of participating MLS organizations to 15. The California MLSAlliance system is now available to more than 190,000 brokers and agents. “The system helps brokers and agents conduct business throughout the state, often across traditional MLS boundaries,” said Andy Woolley, vice president of eNeighborhoods. Brokers and agents who belong to one of the 53 local real estate associations serviced by the 15 participating MLSs can search one system for all California listings. The agreement between the MLS organizations provides opportunities for compensation and cooperation to all California MLSAlliance authorized users. “The increased usage and growth is encouraging, and we think it demonstrates the MLS industry’s ongoing efforts to help real estate professionals succeed during housing market slowdowns,” said Woolley. “The organizations participating in the California MLSAlliance are delivering to their customers the largest compilation of MLS data anywhere in the world. That spirit of cooperation and willingness to share resources benefits California’s real estate industry professionals in all types of market conditions.”  

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John L Scott offers mobile access to website

by THE WAV GROUP on August 3, 2008

johnlscott logo

J. Lennox Scott, chairman and CEO of John L. Scott Real Estate, recently announced the launch of a mobile version of his company’s award-winning website,www.JohnLScott.com. Now, consumers in Washington, Oregon, and Idaho can search for nearby properties and look up comprehensive listing information on their cellular phone by going toM.JohnLScott.com.  The launch of John L. Scott’s mobile website is the first step towards a larger scale launch with technology partner, Microsoft. Later this year, John L. Scott will be the first real estate company in the nation to roll out Microsoft’s newest Silverlight technology. Silverlight is a browser-based application that integrates Microsoft’s Virtual Earth mapping platform with Windows Media and GPS tracking that can pinpoint the consumer’s exact location and then display homes for sale around that point. Through Silverlight technology, users will have access to detailed search parameters, content rich property information, photos, videos, driving directions, and other interactive features that are not currently available to real estate consumers through a mobile platform. “The launch of Silverlight will signal the next big step in real estate technology, bringing together the power of Virtual Earth, video, GPS, and real time real estate information to create a highly interactive mobile platform for consumers,” said Scott. Scott added that Microsoft continues to feed John L. Scott’s aggressive appetite for technology, resulting in a mutually beneficial partnership for both companies. Phase one of John L. Scott’s mobile platform will launch on July 9 followed by the launch of the integrated Microsoft Silverlight technology later this year.  

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