Since 1999, the CENTURY 21 System has continued its reign as the nation’s most recognized brand in real estate! According to a study conducted by Millward Brown, a global market research organization, consumers were not only universally more aware of the CENTURY 21 Brand, they were also considered to be the best-known name in the business with higher preference, among consumers who plan to purchase or sell a house in the next two years. In addition, CENTURY 21 Agents are considered knowledgeable and easy to work with by real estate customers. Not far behind are fellow Realogy brands of Coldwell Banker and ERA.
Source: 2008 Ad Tracking Study. The survey results are based on 875 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 875 respondents with a margin of error of +/- 2.8% at 90% confidence level. The study was conducted between March 3 – August 10, 2008 by Millward Brown, a leading global market research organization.