NAR research announces MLS Websites as the top websites used among home buyers
in the 2008 Profile of Home Buyers and Sellers released in October, the National Association of REALTORS (NAR) provided research that leads us down a path to understanding why MLS Websites become so popular, so quickly with consumers. Russ Bergeron of SoCal MLS saw traffic on their new website grow beyond 100,000 unique visitors per month within a few months of launch with no advertising or promotion! Although the sample was narrow, WAV Group reported in their MLS Website Consumer Effectiveness Research that consumers trust the MLS Website because it offers the most accurate and timely listing information with no sales pressure. There has [...]