NAR research announces MLS Websites as the top websites used among home buyers

in the 2008 Profile of Home Buyers and Sellers released in October, the National Association of REALTORS (NAR) provided research that leads us down a path to understanding why MLS Websites become so popular, so quickly with consumers. Russ Bergeron of SoCal MLS saw traffic on their new website grow beyond 100,000 unique visitors per month within a few months of launch with no advertising or promotion! Although the sample was narrow, WAV Group reported in their MLS Website Consumer Effectiveness Research that consumers trust the MLS Website because it offers the most accurate and timely listing information with no sales pressure. There has [...]

By |2008-11-26T18:14:30-08:00November 26th, 2008|Main category|0 Comments

WAV Group founding partner, Victor Lund to speak at Inman Connect in New York

Inman released the speaker list for the New York Connect conference taking place January 8th. MLS 2014: 5 things to do right now to get ready Top visionaries share the 5 things you must be aware of to best position your MLS for the next 5 years. Moderated by Victor Lund, Partner, WAV Group Beverley Faull, General Manager & Senior Vice President, Fidelity National Information Services Mark Lesswing, Sr. Vice President & Chief Technology Officer, NAR Saul Klein, President & CEO, Internet Crusade / CEO, Point2 Technologies Brian Larson, Attorney at Law, Larson/Sobotka Business Advisors, LLC For more information on the [...]

By |2018-05-03T21:26:38-07:00November 20th, 2008|Main category|0 Comments

Could you bail out our stock portfolio too?

Thanks to the federal government for bailing out huge corporations - hopefully they will bail out my stock portfolio too! So whats the difference between being underwater on a mortgage and underwater on a stock ? Is it that “experts” will tell you to hold the stock in hopes of it going up in value and then explain that those with homes worth less than their mortgages shouldnt feel bad about breaking their mortgages and defaulting ? I think “Buy and Hold” for stocks is one of the all time great marketing scams. Ignore it. Always. “Buy and Hold” for [...]

By |2018-05-03T21:26:38-07:00November 17th, 2008|Main category|0 Comments

snap shot of a Trulia Broker Report

Here is a snap shot of a Trulia performance report sent to a Cenutry 21 Hometown agent on the Central Coast of California.  Rick has 11 listings on Trulia and was delivered 14 click throughs.  This number is remarkably close to the effectiveness of listing syndication from our Northern Nevada MLS Listhub case study.  Agents should expect to get a little more than one web visit per listing today on Trulia.  Perhaps there are exceptions to this forecast, but nevertheless this evidence is an indicator. Lets help Rick together. Please post about Rick's website and link to him from your [...]

By |2018-05-03T21:26:38-07:00November 14th, 2008|Main category|0 Comments

Here comes CARETS – launch of the enormous MLS datasharing effort in Los Angles and Southern California

Like the fires that are ripping through California today, CARETS, the Southern California data sharing initiative is improving access to MLS information for brokers and agents. Welcome to The World of CARETS® CARETS – NOT a promise of things to come tomorrow: CARETS is live TODAY. […]

By |2018-05-03T21:26:38-07:00November 14th, 2008|Main category|0 Comments

WAV Group to launch case study to evaluate Zillow

Piles and Piles of consumers are visiting Zillow every day to look at home values and browse listings.  Sounds like a great place to advertise if you are an agent or broker, perhaps?  Does anyone really know? A long time ago I learned that simple logic often leads to bad choices.  In the simplest terms, if consumers are looking for real estate information on Zillow, and I advertise on Zillow, those customers will come to my website, convert into a lead, and use one of our agents to buy or sell their home.  Seems like a logical conclusion and we [...]

By |2018-05-03T21:26:38-07:00November 14th, 2008|Main category|1 Comment

Luxury Real Estate Conference in Paris January 21st – 23rd

Whenever any member of the WAV Group is invited to speak at a conference, it is an honor.  However, this is perhaps the honor of the year for our team.  John Brian Losh of Who's Who in Luxury Real Estate has invited Marilyn Wilson and Victor Lund to his group's exclusive European conference in Paris, January 21st - 23rd. Having worked with brokers to launch thier brands overseas, and worked with foreign brokers to launch their businesses in the Americas, WAV Group understands the challenges.  Moreover, we have had some experience marketing HyperLuxury properties. As we consider the topics related [...]

By |2018-05-03T21:26:38-07:00November 13th, 2008|Main category|0 Comments

Dwellicious is launched by industry veterans, Dan Woolley and Greg Robertson

WAV Group’s pick for most innovative new product at NARLANDO. It is always refreshing when the WAV Group gets to see new technology products early on in their development.  Like a lime in a corona, dwellicious is cool and refreshing.  Having previously developed dozens of products over the years, Dan and Greg have hit one that may cast themselves well beyond the eNeighborhoods boat. The positioning for the product is simple.  We know that consumers are going to 4 or more websites in their search for a home.  We know that they hate to register to keep the information they [...]

By |2018-05-03T21:26:38-07:00November 13th, 2008|Main category|0 Comments

MRIS gets mention on popular blog, TechCrunch

Here we go again. The last time a discussion about real estate websites was mentioned on TechCrunch, it led to more than 100 commented posts.  Not surprising, the good folks at TechCrunch are now seeing that there is a major audience listening to anything about real estate technology. Today’s post says that MLS Tired of Zillow, Trulia: Goes Direct To Consumers Homesdatabase has been around for more than 10 years, but as the post accurately points out, this new website will soon replace the power of third party websites in the midlantic states, bring the consumer closer to accurate and timely [...]

By |2018-05-03T21:26:38-07:00November 11th, 2008|Main category|0 Comments

Rapattoni Introduces New iPhone Interface for Mobile MLS Agents

A big WTG to Rapattoni - the first MLS system provider to offer agents a search tool for the iphone.  If only GE Supra would progress beyond the 90s and and dump thier antiquated IR lock box technology - agents would be able to move away from the treo toward real productivity solutions like the iphone and the blackberry. What follows is the press release from Rapattoni Simi Valley, Calif., November 4, 2008 Rapattoni Corporation announced today that the Rapattoni MLS PDA interface has been optimized for the Apple iPhone. Elegant changes to the user interface now put the power [...]

By |2018-05-03T21:26:39-07:00November 5th, 2008|Main category|0 Comments

Google election mashup for early exit poll results

Like many of you, WAV Group members are excited about today’s historic election.  There will be record turn-outs at polling stations today, and the internet has impacted the presidential race more than any other in history. I did some research this morning and looked at CNN, ABC, NBC, FOX, CBS, and a variety of other media outlets to find the best source to stay in touch with the election.  Hands down, CNN has the best information. Here is the link to the CNN Election page http://www.cnn.com/ELECTION/2008/ You will find all types of great news throughout the day, and you can customize [...]

By |2018-05-03T21:26:39-07:00November 4th, 2008|Main category|0 Comments

From my Friend, Dan Roblin (who single handedly made the Dow go up yesterday as a present)

Hard to believe forty is no longer in sight! Knowing Victor, he won’t go down without a fight. There’s some good to be said about forty one: You’re still able to have a lot of fun! There is a sober reality that lies ahead. Fifty certainly doesn’t mean one’s dead! However, when that AARP letter arrives, One starts to ponder being able to survive. Let’s not move ahead too fast! Alexandra’s childhood has to last. While Marilyn keeps Victor in line, Alexandra will keep Victor’s heart divine. So as Arroyo Grande continues to be home, Victor and Marilyn continue to [...]

By |2008-10-29T17:47:49-07:00October 29th, 2008|Main category|0 Comments