Join me at the AFIRE conference!

The 3rd annual AFIRE (Awesome Females in Real Estate) is being held from March 25th - 27th in historic Savannah, Georgia. This is absoiutely my favorite conference of the year. It is the only conference I have ever attended that combines personal growth with incredible real estate networking opportunities.Conference attendees are primarily female executives from real estate brokerages, technology vendors, associations and MLSs.  It is a terrific collection of hard-working, intelligent, successful women who come together to share ideas about how to open the potential for more success in business and personal situations. For those of you that feel like [...]

By |2018-05-03T21:26:33-07:00February 27th, 2009|Broker-Agent Information, Main category|0 Comments
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New Green Rating Service Franchise Launched

The Closing Gift that Keeps on Giving Fox Energy Specialists launched the country’s first green/energy rater franchise last week at the Residential Energy Services Network (RESNET) National Conference in New Orleans, LA. The timing for the launch could not have been better with the announcement of the Stimulus package which includes millions of dollars earmarked for Energy Improvement projects in all 50 states. In attendance at the conference, were key staff members from the EPA’s ENERGY STAR Program and the Department of Energy who were there to educate the Home Energy Rating Industry on both current and upcoming programs, and [...]

By |2018-05-03T21:26:34-07:00February 27th, 2009|Main category|0 Comments
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Rapattoni integrates Goomzee text messaging into Single Sign On Security Platform

SIMI VALLEY, Calif., February 26, 2009 - Rapattoni Corporation announced today that Goomzee Corporation, the text message marketing solution provider, has successfully completed their integration of the Single Sign-On (SSO) standard. With the SSO feature in place, MLS users can log on to the Rapattoni MLS system once and access Goomzee’s marketing and lead generation platform without requiring separate logons. Goomzee is the first mobile solutions provider to implement SAML (Security Assertion Markup Language) with their system. SAML technology is the backbone upon which SSO is built. SSO and SAML allow the establishment of “trust” relationships between the Rapattoni MLS [...]

By |2018-05-03T21:26:34-07:00February 26th, 2009|Main category, MLS Insights|0 Comments
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MLSs can learn from the State of California Legislature

Many of you may have seen glimpses of the issues that the State of California legislature faced in passing their budget.  They were faced with closing a $42 Billion budget deficit. The final budget recently agreed upon but some voter resolutions that will need to be passed in order for the budget to work. Funding levels will need to be cut that impact citizen benefits like education, health services, and other key areas. Furthermore, revenues will need to be increased in areas like vehicle registration fees and sales tax.  These changes will not be popular, as they will touch everyone [...]

By |2009-02-21T19:47:25-08:00February 21st, 2009|Main category, MLS Insights|0 Comments
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WAV Group’s ComScore Portal Results show Yahoo! in the lead

There has been a lot of chatter of Trulia vs. Zillow this past week.  I did not see the results of the battle royal, but I think that brokers and agents should use both of them to have a comprehensive and effective online solution. The giant in the closet that seems to get lost in this discussion is realestate.yahoo.com - who passed REALTOR.com in traffic three months ago and continues to lead.  WAV Group also reported this in our Listhub Syndication study last fall.  Please note that REALTOR.com does hold a lead if you roll in MSN which is powered [...]

By |2009-02-20T19:37:53-08:00February 20th, 2009|Broker-Agent Information, Main category, MLS Insights|0 Comments
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Good or Evil – Note to the Department of Justice – citizens are free to create their own MLS

“I pledge allegiance to the flag of the United States of America, and to the Republic for which it stands: one Nation under God, indivisible, with Liberty and Justice for all.” Recently I was given an opportunity to share a summary of the settlement between the United States Department of Justice and the National Association of REALTOR regarding Virtual Office Websites.  Before the meeting, we stood together with our right hand over our hearts and chanted the Pledge of Allegiance To the Flag of the United States of America. As I stood before the MLS Board, their shareholders, and broker [...]

By |2018-05-03T21:26:34-07:00February 18th, 2009|Main category, MLS Insights|0 Comments
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Broker Website Effectiveness Study

Last year WAV Group was given access to many of the top broker websites in the country to view thier traffic statistics. The hope was that by sharing the aggregated data, many of the false myths of succeeding online would be dispelled. As it turns out, SEO is not a big deal (despite some websites spending more than $1MM over time on it). Listing Syndication is important for sellers, but also not a huge driver of traffic. REALTOR.com does not pass much traffic along to brokers. And there is more.  Please download our whitepaper on the topic here. Or enjoy [...]

By |2018-05-03T21:26:34-07:00February 16th, 2009|Broker-Agent Information, Main category|0 Comments
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Attention Buyers Agents – Do not Give Away one of your Most Valuable Marketing Tools!

Are we going to give yet another marketing advantage away to third parties? Hard times call for hard measures….we need to be aggressive as we can and leverage every marketing tool available to us.  We need to provide consumers with the information they require.  To stay at the center of the transaction real estate pros need to provide consumers the information they want in the way they want it. What is the one of the most important marketing tools top producers can provide -  feedback from past clients. As noted in the WAV Group paper entitled Your Secret Weapon, Your Reputation, [...]

By |2018-11-08T02:42:27-08:00February 14th, 2009|Broker-Agent Information, Main category|0 Comments
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Victor Lund delivers VOW Session to NNRMLS Leadership

Virtual Office Websites or VOWs will be going mainstream in 2009 as a result of the Department of Justice settlement with the National Association of REALTORS.  WAV Group has been delivering a series of talks to MLSs around the country to MLS Directors, Shareholders and Broker members to outline how VOWs.  Please contact Victor Lund if you need support communicating the impact that VOWs will have on real estate websites to your membership. VOW Overview   View more presentations from victorlund. (tags: virtual office)

By |2018-05-03T21:26:34-07:00February 13th, 2009|Broker-Agent Information, Main category, MLS Insights|0 Comments
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Who should drive this real estate bus?

Attending the recent Real Estate Connect conference in NY City I heard a lot of very bright individuals speak about the future of MLS.  There were some great opinions and observations a few semi- heated debates but more than anything, what really stood out for me, was how disjointed and dysfunctional our industry is in some regards.   The other thing that struck me was how well our industry and in particular, MLSs, work in spite of that fact. Think of the different tracks we see being taken by influential, bright movers and shakers in our industry and tell me if [...]

By |2018-05-03T21:26:34-07:00February 3rd, 2009|Main category|0 Comments
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