Direct Marketing is causing a problem for consumers and causing challenges to print and electronic real estate property marketing.
The number of online and email newsletters has jumped from 475% over the past five years, while print-only
newsletters decreased 43% according to Mediafinder.com.
The old consumer problem was Junk Mail in the Mail Box. The new and growing consumer problem is Junk eMail in the Inbox. As agents continue to SPAM consumers with drip marketing newsletters, they undermine their relationship with the very customer they worked so hard to attract. The customer, who may very well like the agent, blocks the agent’s email address as spam. If this happens a lot, the agent’s email address will get blacklisted. Click here to see if you are on any Blacklists.
Read our story on How Newspapers are like Nursinghomes here http://waves.wavgroup.com/why-newspapers-are-like-nursinghomes