Northern California MLS take Leadership role in supporting REALTORS

by THE WAV GROUP on July 7, 2009

In a move to keep REALTORS in the center of the conversation between consumers and access to local and concise real estate property informaiton, Six Northern California Associations of REALTORS agree to offer Clarus Market Matrix as a member benefit.

The member Associations of of BAREIS and SFAR offering the solution include Coastal Mendocino, Marin, North Bay, Northern Solano County, San Francisco and Solano Associaitons of Realtors.  In total, this agreement which pushes the customer count over 100,000 allows the California Association of REALTORS to count nearly 50% adoption of the Clarus product across the state.

“Giving our members a competitive edge in the marketplace is what were all about,” said SFAR CEO James Fabris.
“The reports in Clarus MarketMetrics® enable our REALTORS® to post instant market statistics to their Web sites
social media sites and in their traditional marketing pieces. Were thrilled to add this member benefit to our portfolio
of services.”

Clarus MarketMetrics® generates market and price-point analysis charts and reports derived from MLS data for
REALTORS® to share with their clients. These reports are invaluable as a prospecting tool, an aid to setting seller
expectations, or as a companion set of data to justify a buyers offer.

“The successful adoption of Clarus MarketMetrics® is attributed to its ease of use and relevance in the real estate
community,” said REBS Chairwoman Liz Fitzgerald. Clarus MarketMetrics® also is available on an individual basis
through more than 118 associations and MLS nationally.

Members in the Bay Area have an excellent opportunity to best utilize Clarus MarketMetrics® at a special session in
conjunction with Inman Real Estate Connect San Francisco 2009. Join us to “Gain the EDUTIZING Edge: How to
build your business by giving todays buyers and sellers what they really value–local market insight.” Visit our site at
http://www.car.org/tools/330771/ for seminar details. C.A.R. members receive a discounted rate.

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