A few weeks ago I wrote a blog post about moving from Advertising to Edutizing. The whole idea is that consumers are interested in working with agents who clearly demonstrate indepth knowledge of all facets of the real estate industry and the local community. The concept of Edutizing is really taking off around the country. The California Association of REALTORS has put together a 3 hour session to help agents take advantage of this new communications phenomenon.
The session called Gaining An Edge with Edutizing will be held from 1:30 to 4:30 pm on August 4th, immediately before the Inman conference. The session will talk about what is driving consumer’s interest in edutizing. Real estate executives from around the country will share real world exampled of how they have successfully deployed edutizing to build their business and differentiate themselves from their competition. In addiiton, the session will talk about how to use mobile to communicate your local knowledge and expertise in real-time. Kicked-off by Leslie Appleton-Young, Chief Economist for CAR, it is sure to be an interesting event. Leslie will share the results of the 2009 C.A.R. Homebuyers and Sellers Survey. I will be moderating one of the panel discussions as well.
By attending the session you will not only learn from industry edutizing experts, you will also receive a free copy of CAR’s 2009 Home Buyers and Sellers Survey ($29.95 value), as well as a step by step guide to Edutizing. There is also a cocktail reception following the event to allow you to network with fellow Edutizers.
Hope to see you there.