Congratulations to NABOR on their new consumer site – Naplesarea.com

by THE WAV GROUP on January 20, 2010

I would like to congratulate Mike Richardson and the rest of the crew at the Naples Area Board of REALTORS on the launch of their gorgeous new consumer property search website, Naplesarea.com. I had the pleasure of working with NABOR on this project and I believe it turned out beautifully.

The tonality of the site does a great job of reflecting the casual elegance of the area, but it doesn’t stop there. It provides a terrific user interface for property search and the listing detail pages do a great job of highlighting the key elements of each property. The site also makes it easy to learn more about the property by requesting more information from the listing agent and also allows a consumer to forward the listing or bookmark it on their bookmarking site.  I would like to see them add Dwellicious to the mix at some point, but there are plenty of great options already. 

The site also allows consumers to register to receive regular updates on their search criteria. From the focus groups we have conducted with consumers about property search websites. we have learned that they really value this functionality. They want to do their research and get comfortable with the market and then they will engage with a real estate professional.

Hats off to a job well done for NABOR and Cybersunshine!

 

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