MLSs – Celebrate Earth Day by Going Green

by THE WAV GROUP on April 22, 2010

The topic of going green is everywhere. We are getting bombarded with “greenness” by everyone from our bank to our grocery store. Why is
everyone talking about it? Why should MLSs and Associations care? While it may not be the “sexiest” topic for some, the numbers speak for themselves. Green
organizations benefit from reduced costs, more loyal staffs and more satisfied customers.

With ever-increasing competition from fellow real estate organizations and third parties, going green provides a whole new competitive advantage.
Smart green strategies help a company save money and eliminate waste while attracting new customers and creating a competitive advantage.

Going green is a win-win for all involved.  Check out our free white paper on the Top Ten Ways to Go Green with your MLS.

Real Estates Contribution to Our Environmental Crisis

There is another very simple reason why real MLSs and Associations need to go green: because it is the right thing to do. We all hear the shocking statistics about how quickly we are consuming the worlds resources while destroying our forests, the air we breathe, and the water we drink. The real estate industry is contributing to theproblem. In fact, it only takes about 12 sales to consumer a tree.

More Than 2,000,000 Trees Consumed

Since 2005 the real estate industry has killed more than 2 million trees just with the paperwork needed to process residential real estate transactions!

More Than 1.5 Billion Gallons of Gasoline

Travel to clients, properties, open houses, home tours and conferences accounts for usage of approximately 1.5 billion gallons of gasoline a year.

More Than 1.8 Billion Gallons of Waste Water Created

The production of just one piece of paper produces 13 ounces of wastewater. To produce 26 million real estate transactions, our industry has created more than 1.8 billion gallons of waste water.

Real Estate Consumers Value Green

The BBMG Consumer Conscious Report finds that seventy-seven (77) percent of Americans agree that they “can make a positive difference by purchasing
products from socially or environmentally responsible companies.” Nearly seven in ten (67%) Americans agree that “even in tough economic times, it is important to
purchase products with social and environmental benefits,” and half (51%) say they are “willing to pay more” for them. MLSs and Associations can help their subscribers
by offering green services they can leverage to attract consumers committed to green companies.

Employees are Loyal to Green Companies

Going green can be another tool in a companys strategy to retain and attract employees. According to the Society for Human Resource Managements
2008 Green Workplace Study, green programs increase morale by 44 percent and employee loyalty by 16 percent. Work can be a lot more satisfying when an employee feels the company they are affiliated with exists for more reasons than to simply make money.

Going Green is Growing Among MLSs and Associations

Nearly two-thirds of respondents have implemented or are in the process of implementing a green
strategy.

If you would like to learn 10 simple ways you can make your MLS more green, download our free white paper 10 Ten Ways to Take your MLS Green now.

Nearly two-thirds of respondents have implemented or are in the process of implementing a green strategy.

 

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