Edutizing with Market Statistics Proves it has staying power

by THE WAV GROUP on June 8, 2010

WAV Group strongly believes that the best way to attract consumers is to provide them with valuable information to help position an agent as a local expert.  We believe that advertising is dead and “edutizing” is replacing it.  According to Socialnomics, 78% of people rely on research and referrals to make product decisions, while only 14% trust advertising as an information source.  It appears as though the market, at least in California agrees.

Real Estate Business Services Inc. (REBS) today announced that two real estate associations, Ventura County and Victor Valley both renewed their agreements to provide robust market statistics to their agents via an agreement with Clarus MarketMetrics®.  These renewals signal a maturation of the concept of using market statistics as a tool to educate consumers.  They help agents built stronger partnerships with their customers helping them to make logical pricing decision. Market statistics can help agents demonstrate their knowledge of a local marketplace while helping consumers feel as though they have the “inside edge” because they have been able to access the information only available to REALTORS.  The simple format of products like Clarus Resources allow market statistics to be digestable and applicable to sound real estate decisions.

“Our REALTORS® are pleased with the localized market reports they receive from Clarus MarketMetrics®,” said VCCAR President Susan Herrick. “From justifying a buyer’s offer to setting a competitive listing price, the online market analysis tool allows agents to customize the data presented from our MLS in an easy-to-interpret format.” Clarus MarketMetrics® generates easy-to-understand market and price-point analysis charts and reports derived from MLS data for REALTORS® to share with their clients. VCCAR members can quickly and efficiently bring their clients up to market-speed by readily conveying the relationships between price, activity level, and sales rates for any market segment they define.

Clarus MarketMetrics® is powered by Terradatum Inc., a provider of real estate technology products based in Glen Ellen, Calif. All agreements regarding the MLS data are between Terradatum and the participating MLS. Terradatum has been generating real estate technology solutions since 1994. In addition to Clarus MarketMetrics®, Terradatum has several other bold and exciting real estate technology products: BrokerMetrics® and BrokerMetrics® Web Tools.

If you would like to learn nore about how you can use market statistics and other tools to build your own “edutizing” campaign, click here to download our free Edutizing white paper.

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