The role of Scent Marketing in Real Estate

What does your brand smell like? Perhaps there is no better time than the holiday season to remember that humans have 5 senses (at least) that are used in interacting with all things in the world. As the smell of Christmas trees and holiday cookies linger in our homes and offices, there can be no argument that smell plays a role in marketing. Home Scenting It is not just folklore. Baking cookies and other scent tactics are effective at open houses. Victorian Homes should smell like baking. Ocean front homes should smell like the ocean. Modern city condos should smell [...]

By |2018-05-03T21:25:19-07:00December 27th, 2011|Broker Technology Research, Main category, Marketing|0 Comments
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Inman Agent Survey

Inman News is running a survey right now to understand today’s real estate agent. It would be a good idea for you to share this survey with your agents so that you can benefit from the results. http://www.surveymonkey.com/s/freeagent The survey collects baseline demographic data and transaction data to understand how age, location, years in the business, certifications and other profiles of an agent predict behavior, success, and excellence in real estate. Are there differences between NAR members and non-members? Are their differences between Franchises and independent brokerages? […]

By |2018-05-03T21:25:19-07:00December 22nd, 2011|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|0 Comments
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Inman ICNY Conference Preview

Inman News has been gracious enough to extend a $450 discount to their New York conference coming up in three weeks. If you have not already purchased your conference pass, you can buy one on this special webpage for $650. The conference is January 11th-13th, 2012 at the Marriott Marquis Times Square. WAV Group will be arriving on the 10th. They had a schedule change and Brad Inman and other keynotes are speaking on the morning of the first day of the conference. Here are some other sessions I am excited about Bill Lublin – Whose Brand am I building? [...]

By |2018-05-03T21:25:20-07:00December 20th, 2011|Main category|0 Comments
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Instanet Sues REIS and Florida REALTORS

Instanet, a leading provider of Forms used in real estate transactions, was the provider of Forms Solutions to real estate agents and brokers in Florida for seven years, concluding in 2008. REIS, a wholly owned, for-profit subsidiary of the Florida Association of REALTORS® was an Instanet reseller until their contract expired/was cancelled –  and REIS launched a competing product, Forms Simplicity. With two products in the marketplace, many Associations and MLSs were conflicted about which service to use. Some chose the new service from REIS, others entered into agreements with Instanet directly. REIS filed suit against Instanet and a legal battle began. In response [...]

By |2018-05-03T21:25:20-07:00December 16th, 2011|Main category, MLS Insights|2 Comments
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New White Paper – How does age and technology comfort relate to performance?

Download – A deeper look at data from the WAV Group 2011 MLS Technology Survey From September 23, 2011 to October 21, 2011 WAV Group fielded the WAV Group 2011 MLS Technology Survey to participating MLSs.  66 MLSs, representing 33 different states and provinces participated in the survey at both staff and user level. 10,779 individual participants filled out the survey completely making it the largest survey of its kind.  At the conclusion of the 2011 survey, WAV Group published the 2011 MLS Technology Survey Executive Summary providing the rolled up results as well as some interesting statistics.   We highlighted [...]

By |2018-05-03T21:25:20-07:00December 15th, 2011|Main category|0 Comments
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My Brief Nostalgia on Inman Conferences

As a consultant in the real estate technology industry, we go to a lot of conferences each year. The time leading up to a conference is always very busy for us. We leverage conferences to meet perspective clients, and deliver work to our existing clients. The effectiveness of having 8 to 10 “in-person” meetings per day is über-efficient.  Conferences are the great gathering places of the industry. I was trying to think back to my first Inman Conference – it must have been sometime in the 2002 – 2004 era. Barry Diller was buying companies like crazy and selling leads [...]

By |2018-05-03T21:25:20-07:00December 14th, 2011|Main category|0 Comments
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Impacts of browser Geolocation technology on real estate

Real Estate brokers invest a lot of time and money into maintaining and sustaining a strong relocation business. Franchise Organizations and broker networks like Leading Real Estate Companies of the World connect brokers across the country. Advances in technology have enabled location aware Internet browsers. This allows technologists to create predictable outcomes on user visits.  If you are a broker in Ohio, and a consumer visits your website from California – you can say “We welcome Californians! Leading websites like Trulia, Zillow, Realtor.com, Homes.com and Homefinder do this effectively. Why don’t broker websites do the same? Browser auto-detect allows website [...]

By |2018-05-03T21:25:20-07:00December 13th, 2011|Broker Technology Research, Main category, Marketing|0 Comments
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Mobile Passes Print in Consumer Engagement

WAV Group joined the parade of consults declaring the death of print media in late 2006. Inman News confirmed its death during their conference in San Francisco in 2007 (one of my favorite events of all time). Believe it or not, print actually made a bit of a comeback in 2010. Nevertheless, the Internet is the place that consumers increasingly spend their media time. The new news is that people are actually spending more time on their mobile phones today than they are spending interacting with print media. According to eMarketer,  time spent on mobile devices is now an average [...]

By |2018-05-03T21:25:20-07:00December 12th, 2011|Broker Technology Research, Broker-Agent Information, Main category, Marketing|2 Comments
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Stewart Information Services Corporation Appoints New Executive Team

Stewart Information Services Corp. (NYSE: STC) announced today a new executive team. Recently appointed CEO Matt Morris created the new executive team to capitalize on Stewart’s strengths and further align the organization for smart growth and continued market leadership in the real estate services industry. The structure increases focus, speeds decision making and provides for greater alignment between operational areas and key customer segments. “I am extremely excited to announce our new executive team and to be surrounded by some of the greatest leaders within our industry,” said Matt Morris, CEO. “This group of experienced industry veterans will join me [...]

By |2018-05-03T21:25:20-07:00December 9th, 2011|Main category, Press Releases|0 Comments
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MLSs Need to Move From Historic to Predictive Data

The data we use in the real estate industry to understand market trends and to help buyers and sellers in their real estate transactions is largely historic.  Another way to look at that, is, it is dated, old news.  We have real estate markets today that are changing very quickly. Changes may be driven by high numbers of distressed property sales, REOs, short sales, and foreclosures etc. or normal market activity but the results are the same. Much of the real market activity in the form of offers is currently invisible.  This means there may be a huge amount of [...]

By |2018-05-03T21:25:21-07:00December 8th, 2011|Main category|0 Comments
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3 Bedrooms and 2 baths just doesn’t cut it anymore

Build your business by giving consumers what they REALLY want to search for! Have you ever had the pleasure of relocating from one city to another? You have the stress of the move compounded by the fact that you are losing all of your trusted resources and most importantly your “local knowledge”. Let’s say you’re moving because you’ve been promoted to run a new division out of state. You have a young child so you’re looking for good schools within your area and a family-friendly neighborhood. How about if you are a young professional moving for a great job opportunity? [...]

By |2018-05-03T21:25:21-07:00December 7th, 2011|Main category, MLS Insights, Reports, Suveys and Research|0 Comments
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RE Technology Launches MLS and Association Newsletters

The real estate technology leader now offers a free newsletter solution for their partners. ARROYO GRANDE, Calif. – December 6th, 2011 With more than 1.5 million visits per month, RE Technology (www.RETechnology.com) has proven that comprehensive information and training on real estate technology is a must-have for today’s top real estate agents and brokers. To support MLSs and Associations in delivering daily real estate technology information to subscribers, RE Technology has launched custom MLS and Association newsletters – free to all RE Technology partners. Already have a newsletter, but looking for more articles? We can help with that too! Any [...]

By |2018-05-03T21:25:21-07:00December 6th, 2011|Main category, MLS Insights, Press Releases|0 Comments
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