The online ecosystem for real estate search is a very competitive place on a variety of levels. As we reported in early January, WAV Group is taking a deep look at the online effectiveness of a group of the largest brokerages in America, The Realty Alliance. From month to month, there is always a bit of movement and this month shows some gains and some losses in the top 20. Congratulations to Edina Realty who jumped up to third position. They jumped ahead of nearby leading brokers Crye-Leike and SibscyCline. Both SibscyCline and Crye-Leike are still leading Edina in page views – each with around 2 Million per month.
Great work by Raveis.com who entered the top 10! William E Wood also jumped into the top 20 this month. Special note to Gloria Nilson real estate who leads all of The Realty Alliance members with an average time on site of 24:23 minutes. That is impressive engagement – consumers clearly love the site.
Top thrid party referrer to The Realty Alliance websites was Realtor.com. Behind Realtor.com in order of referrals are Trulia, Zillow, Homes.com, and Homefinder. Top search engine was Google, followed by Facebook.
Here is the Top 20