MLS Mobile Game Changer – Smarter Agent

by Victor Lund on March 24, 2011

Mobile Search has been a keynote service by MLSs now for many years. The first platform that saw significant adoption was Most Home (now called Kurio). With the emergence of the smartphone, the Mobile Search industry has sprouted mobile search companies like weeds. RE Technology has a list of80 companies providing mobile applications.

The typical business model for MLSs purchasing mobile applications is a fee per member per month. Some service providers offer a basic version and a pro version for those who want to generate non-dues revenue.

Today, Smarter Agent looks to change all of that. They are launchiing a program to provide all MLSs with a Mobile Applicaiton that works on all smartphones for free. I have not reviewed the terms of the agreement, but I like the initial premise. Apparantly there is an ad supported component – where ad revenues are shared back with the MLS in the form of non-dues revenue.

If you want more information, click here for Smarter Agent Company Information. Contact inforamtion for Shelly Schwartz who manages this program is listed here.

Disclosure: Smarter Agent is not a WAV Group Client. I am pretty sure that they are working the The MLS – CLAW if you need a reference.

 

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