Looking to make your MLS more profitable? How about improving the earth along the way too?

by Marilyn Wilson on April 25, 2011

Are you as worried about our planet as I am?  We continue to destroy it without considering the consquences. As a mother of a young child, I would really like to find ways I can create a positive impact on the planet she will be living on in the future.

While I don’t believe I can come up with a way to reduce the amount of oil used in auto engines or eliminate jet fuel from our air supply, I do believe I can help influence our own businesses.  The technology exists. We just need to embrace it and make it happy

We’re all busy, but there are simple things MLSs can do that will save them money AND help the environment.

Why should MLSs and Associations care though? Did you know that Green organizations benefit from reduced costs, more loyal staffs and more satisfied customers? In a time when MLSs and Associations are facing ever-increasing competition from fellow real estate organizations and third parties, going green provides a whole new competitive advantage.

Smart green strategies help a company save money and eliminate waste while attracting new customers and creating a competitive advantage.

Going green is a win-win for all involved.  Check out our free white paper on the Top Ten Ways to Go Green with your MLS here.

Real Estates Contribution to Our Environmental Crisis

There is another very simple reason why real MLSs and Associations need to go green: because it is the right thing to do. We all hear the shocking statistics about how quickly we are consuming the worlds resources while destroying our forests, the air we breathe, and the water we drink.

The real estate industry is contributing to the problem. In fact, it only takes about 12 sales to consumer a tree.

More Than 2,000,000 Trees Consumed
Since 2005 the real estate industry has killed more than 2 million trees just with the paperwork needed to process residential real estate transactions!

More Than 1.5 Billion Gallons of Gasoline
Travel to clients, properties, open houses, home tours and conferences accounts for usage of approximately 1.5 billion gallons of gasoline a year.

More Than 1.8 Billion Gallons of Waste Water Created
The production of just one piece of paper produces 13 ounces of wastewater. To produce 26 million real estate transactions, our industry has created
more than 1.8 billion gallons of waste water.

Real Estate Consumers Value Green
The BBMG Consumer Conscious Report finds that seventy-seven (77) percent of Americans agree that they “can make a positive difference by purchasing
products from socially or environmentally responsible companies.” Nearly seven in ten (67%) Americans agree that “even in tough economic times, it is important to
purchase products with social and environmental benefits,” and half (51%) say they are “willing to pay more” for them. MLSs and Associations can help their subscribers
by offering green services they can leverage to attract consumers committed to green companies.

Employees are Loyal to Green Companies
Going green can be another tool in a companys strategy to retain and attract employees. According to the Society for Human Resource Managements
2008 Green Workplace Study, green programs increase morale by 44 percent and employee loyalty by 16 percent. Work can be a lot more satisfying when an employee feels the company they are affiliated with exists for more reasons than to simply make money.

Going Green is Growing Among MLSs and Associations
Nearly two-thirds of respondents have implemented or are in the process of implementing a green strategy.

If you would like to learn 10 simple ways you can make your MLS more green, download our free white paper 10 Ten Ways to Take your MLS Green now.

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