July 2011

REALOGY to become Syndication Site

by Victor Lund on July 27, 2011

At the Inman Data Summit, many of the hot topics concerning MLS and broker data policies were rehashed. Perhaps the most radical statement of the conference came from Bob Bemis, CEO of the Phoenix area MLS (ARMLS) “Scrap all IDX rules and use the Code of Ethics and State Law to guide data policy.” I believe that he gave credit to Marty Frame of RPR for originating the idea. Aside from that rather far fetched thesis, insight was shared by two of the members of the NAR MLS Policy committee on the possible outcome of the Franchise IDX issue. Rather than provide IDX data rights to Franchise Organizations, they may become a publisher channel for Listing Syndication.


Kim Prior from Onboard Informatics posted a great article on RETechnology.com today entitled:  MLSs Taking Control of Your Destiny. All I can say is “Well said, Kim!”  Her article talks about how our industry is stuck in the mode of “analysis paralysis.” We love to talk about problems, but we rarely actually DO anything about it quickly and decisively. Well I say,  “Enough postulating real estate industry – time for some decisions and some action!”


Turn Social Networking into a Lead Generation Engine

by Marilyn Wilson on July 21, 2011

While social media has become a very important part of the real estate sales process, many agents still struggle with how to leverage it effectively. They don’t know how to keep up with Facebook, Twitter, etc., and they definitely don’t know how to use the tools for lead generation. Move, Inc. must have recognized this challenge that agents are facing, and they have come up with a solution to help agents deal with this problem. The company announced this week that they have purchased the SocialBios platform. SocialBios allows individuals and companies to create one social hub for their online profiles through an interactive ‘About Us’ page.  The tool simplifies the discovery of shared connections on Facebook, LinkedIn, Twitter, Foursquare and Google without sacrificing the consumer’s privacy.



If you want something to remind you how fast things are going in our world today just think back to where things were in San Diego at the NAR Conference in 2009, when RPR was announced for real!  Things have moved pretty dramatically since that first sales pitch, not just for RPR, but also for real estate data in general. In that 20 months we have seen RPR grow to have agreements with 274 MLSs and over 500,000 Realtors.  RPR reports they are launched in 80 MLSs serving about 224,000 Realtors and recent months have seen some of the big MLSs sign up including MRIS, CRMLS and TREND.  We congratulate RPR on their progress.

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Press Release LPS Real Estate Group Powers Consumer-Facing Website for the Real Estate Board of New York (REBNY) JACKSONVILLE, Fla. – July 18, 2011 – LPS Real Estate Group, a division of Lender Processing Services (LPS), announced today that its MLS Portal was chosen by the Real Estate Board of New York (REBNY) to serve as the platform for its newly launched consumer-facing website, NY1Residential.com, a re-launch of REBNY’s existing New York City real estate listing website.

LPS Real Estate Group’s MLS Portal provides multiple listing services with a branded website that offers consumers direct access to comprehensive property listing content.  This site includes an aerial-view map-searching feature with rooftop accuracy and parcel-line overlays. Additionally, search functions are tailored to regional and market specifications. The portal also enhances the listing information to include points of interest, school and neighborhood data, driving directions to each property and more. With the click of a button, viewers can generate real-time reports and snapshots of the real estate market in a selected area to analyze buying trends and compare property values.

”The goal is to provide a regional channel to drive more consumer traffic to our REBNY brokers, while making it easy for the public to find a home in New York City,” said Steven Spinola, president of the Real Estate Board of New York. “REBNY selected LPS Real Estate Group because of their outstanding member benefits, knowledge and product.” “These consumer portals do not compete with REBNY’S members’ websites, but ensure that consumer traffic is sent back to the brokers and agents,” said John Hensley, chief product officer, LPS Real Estate Group. “Statistics show that consumers who are allowed independent access to listings are better informed and more faithful to the real estate professional who helps them with their sale or purchase.”

More than 90 percent of consumers use the Internet as the first step in their real estate purchase. LPS’ MLS Portal provides that intermediate level between the national websites, where many consumers start their search, and the individual agent website, where consumers work one-on-one with an agent in their home-buying process. 

”Surveys have shown that consumer-facing MLS websites gain increasingly higher search result placement than individual broker agent websites,” added Hensley.

Search for a home in New York City by visiting www.NY1Residential.com.

For more information contact Kevin Greene at 949.903.6138, email kevin.greene@lpsvcs.com or visit www.lpsreg.com. About Lender Processing Services Lender Processing Services, Inc. (LPS) is a leading […]


My Florida Regional MLS Joins CoreLogic® Partner InfoNet —Largest MLS in Florida Signs Exclusive Agreement— SANTA ANA, Calif., July 19, 2011—CoreLogic (NYSE: CLGX), a leading provider of information, analytics and business services, today announced that My Florida Regional MLS (MFRMLS) has signed an exclusive agreement with CoreLogic to participate in Partner InfoNet. Partner InfoNet is a revenue sharing program in which multiple listing services (MLSs) license their listing data to CoreLogic for use in risk management products for mortgage lenders, servicers and the capital markets. “Partner InfoNet gives us a controlled way to license our data and deliver that value back to our  members and shareholders,” said MFRMLS CEO Merri Jo Cowen.  “The exclusive agreement also gives our members free access to the MLS Data Co-op, which provides valuable property data and reports such as RealAVM valuations, tax records, listing history, nearby schools, neighborhood data, community demographics, real estate trends, foreclosure information and more. With Partner InfoNet, we are creating new revenue opportunities and, at the same time, equipping our members with the tools and comprehensive property data their clients demand.” My Florida Regional MLS is a consortium  of 17 individual shareholder and customer organizations throughout central and southwest Florida with recent expansion of its MLS services to the West Pasco Board of REALTORS® and the Pinellas REALTOR® Organization.  With approximately 32,000 members and primary coverage in 13 contiguous counties, MFRMLS is the state’s largest multiple listing service (MLS) provider and among one of the largest in the country. “Joining forces with MFRMLS has helped us deliver better value and more opportunities to our membership,” said Frederic Samson, President of the West Pasco Board of REALTORS®.  “I’m happy to say the transition has been very smooth and our members are already very productive on their new MLS system.” “We are very pleased with the success of our expansion efforts and recognize CoreLogic for their outstanding support and dedicated partnership,” added MFRMLS President Bill Dryburgh. In addition to MFRMLS, several other Florida real estate organizations have recently joined Partner InfoNet, including Daytona Beach Area Association of REALTORS®, Florida Gulf Coast MLS, REALTORS® Association of Citrus County, and Miami REALTORS®.  Participation in the Partner InfoNet has surged in recent months and as of July 12, the program is comprised of more than 873,000 active listings and 273,400 real estate professionals across the United States. “We are gratified by MFRMLS’s decision to become […]


CoreLogic Data Co-op Product Gaining Traction

by Mike Audet on July 12, 2011

CoreLogic announced today the addition of two more MLSs to their InfoNet™ program.  We received confirmation from CoreLogic that they currently have a total of 49 accounts in the program, representing 260,000 agents and 860,000 listings.  An interesting side note of their Partner InfoNet™ program is the fact that their DataCoop products seems to be getting some serious consideration and use.  A number of MLSs are receiving their DataCoop product for free if they are an exclusive InfoNet™ partner and others are paying for it, but they note the price is not high. According to CoreLogic, they are seeing MLSs beginning to share data easily where in the past there were political, financial and operational barriers that prevented Data Shares from materializing even if the MLSs wanted to move forward.  The Data Co-op product seems to have eliminated a lot of those obstacles. They report that their most mature area is New Jersey region, followed by MLSs in New England, and Oklahoma.  It will be interesting to watch how this product and the data sharing impacts or retards further regionalization.  While on one level is is similar to earlier 3rd party overlay products the interface is much more easy to manage, works with all browsers and they are including a number of nice tools with it to make it even more attractive.  Many may see this as a great way to maintain local control while extending data use without all the politics and complexities of mergers. The office CoreLogic news flash follows: CoreLogic® MarketLinx® News Flash… July 12, 2011 – CoreLogic® is pleased to announce that the following organizations have recently joined the Partner InfoNet™. Welcome aboard! Bryan College Station Regional MLS, which serves over 600 members in the Bryan-College Station region in Texas. Fort Smith Board of REALTORS®, which serves over 500 members the Greater Fort Smith region in Arkansas. For more information, contact your CoreLogic MarketLinx representative, emailinfo@marketlinx.com, or download a Partner InfoNet brochure at www.marketlinx.com/PIN.    


Director of Product Management Position Available

by Marilyn Wilson on July 12, 2011

WAV Group has been commissioned by LPS Real Estate Group to hire a newly created Director of Product Management position located in Orange County, California for their rDesk platform. The ideal candidate for this position will be an enthusiastic individual that possesses that rare but valuable mixture of intellectual curiosity, business acumen, marketing savvy, technical proficiencies, strong communication skills, and attention to detail.  They will be able to drive a team to rally around a vision of a platform that uniquely meets the needs of real estate consumers and real estate practitioners better than its competitors.


Good Sales People Like Tension!

by Mike Audet on July 11, 2011

Want to Lose a Sale?  Be a Therapist! If you are a sales person, selling anything from property to technology, have you ever made this classic mistake?  Your customer has entered the buying process, for whatever the product is, a house, a new MLS system, a new website, whatever, and you have a chance to sell them your product.  They have reached what I will call the “threshold of activation” meaning simply that enough energy exists around an event for them to take action on it.  They have experienced a business pain or recognized some lack in how they are doing things currently and they are ready to buy. So what is the mistake I am referring to?  It is really simple. Sales people are social.  They are nice and usually have great


LPS Applied Analytics Introduces LPS Home Price Index

by Marilyn Wilson on July 11, 2011


JACKSONVILLE, Fla. – July 7, 2011 – Lender Processing Services, Inc. (NYSE: LPS), a leading provider of mortgage and real estate technology, data and analytics, today announced that its LPS Applied Analytics division has introduced the LPS Home Price Index (HPI). The LPS HPI shows historical price trends for residential properties in the United States, offering cost-effective estimates of property values that underlie residential mortgage portfolios and securities.


RE Technology (www.retechnology.com), the leading media site for the real estate technology industry, has become a daily resource for many MLS professionals, brokers, and agents. Their already-rich array of content is now being augmented with an exciting new column: “Follow the Leader.”

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Shelley Specchio from NNRMLS honored

by Victor Lund on July 5, 2011

Shelley Specchio

RE Technology is publishing a new series called Follow the Leader.  The Leader to follow this week is Shelley Specchio, CEO of Northern Nevada Regional MLS.  Shelley impressed us with her out-of-the-box thinking, tech-savviness, and commitment to serving real estate professionals in the Reno and Northern Nevada MLS.

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