Market Leader Launches New Best-in-Class Product to Provide Home Buyers and Sellers With Local Market Data

by Marilyn Wilson on August 4, 2011

KIRKLAND, WA — (MARKET WIRE) — 08/03/11 — Market Leader (NASDAQ: LEDR) (http://www.MarketLeader.com), a leader in online marketing and technology solutions for real estate professionals, today launched Market Insider, a comprehensive, powerful and innovative set of tools to brand agents as the neighborhood expert, keep prospects coming back to their website, and drive greater loyalty and sales from customers and referrals.

Market Insider engages home buyers and sellers with customized, up-to-date reports of home sales, trends, demographics and side-by-side statistics on their favorite neighborhoods. This detailed, local market data is available for consumers to browse on the agent’s website, and can also be sent via monthly e-newsletters. Market Insider is fully integrated into the Market Leader software platform.

“Market Insider enables our customers to position themselves as the neighborhood expert and generate more traffic and leads from their website, while also engaging their prospects and clients with a steady stream of rich local information,” said Ian Morris, chief executive officer of Market Leader. “We are continually investing in creating a comprehensive and integrated software platform for real estate professionals, and feedback from early users of Market Insider tells us this product is a winner.”

Market Insider provides four key benefits to real estate professionals:

  • Generate more leads from their website: Market Insider provides valuable information to consumers, all provided on behalf of local real estate agents to drive more website visitors and more registered leads.
  • Brand themselves as the neighborhood expert: Home sellers have access to objective, local market data to help them know the right time to list. Home buyers can explore different neighborhoods, all in an agent-branded experience.
  • Engage contacts with constant touch: Automated eNewsletters enable agents to continually engage prospects and clients with valuable local market information and insider tips on buying and selling a home.
  • Replace costly stand-alone alternatives: Market Insider includes seamless integration with Market Leader’s website, lead generation, and CRM, enabling agents to address all their marketing needs and eliminate costly contact follow up solutions.

“Market Insider gives me a great competitive advantage, and lets me provide valuable market data to my customers,” said Joe Bornstein, Broker/Owner of Rock Springs Realty in Apopka, Fla. who has been testing an early version of Market Insider. “I’ve already seen an increase in my leads, email responses, call-backs and positive movement towards buying and selling homes.”

As an introductory promotion, qualified existing Market Leader customers, as well as new customers who sign up on or before September 30th, will receive Market Insider at no additional charge for the life of their subscription.

“Market Insider is a deep and comprehensive tool set for agents, and is a remarkable industry contribution,” said Victor Lund, Founding Partner of The WAV Group, a real estate industry consulting firm. “It is a great value, and is likely to replace services that agents pay significantly more for today.”

To learn more about Market Insider, please call 1-800-984-7037 or visit www.marketleader.com/marketinsider.

About Market Leader

Market Leader (NASDAQ: LEDR) provides more than 50,000 real estate agents, teams and brokerage companies with a complete lead-to-close marketing and technology system that enables them to grow and manage their business. Founded in 1999 by a second-generation real estate agent, Market Leader enables success for its customers with subscription-based real estate marketing software, a complete contact management system and advertising products that enable them to generate a steady stream of prospects, plus the systems and training they need to convert these prospects into clients.

With a long history of innovation, Market Leader pioneered online lead generation for real estate professionals a decade ago and today is the leading marketing partner to the real estate industry. Market Leader’s national consumer real estate sites provide its customers with access to millions of future home buyers and sellers while providing consumers with free access to the information they seek throughout the home buying and selling process.

For more information on Market Leader visit www.MarketLeader.com.

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