Imagine the marketing boost that your real estate brokerage would have in your market place if you became the exclusive relocation partner to the leading professional sports team in your town. That is exactly what Hunt Real Estate Company and the Buffalo Bills announced in a press release yesterday.
This exclusive arrangement is part of a significant investment by both companies.
Some of the marketing features include in-stadium marketing and radio sponsorship of the Hunt by the Numbers statistics. The team is also supporting the relationship with an official NFL brand license for the Buffalo Bills to be used in Hunt Marketing, along with online presence on the Buffalo Bills website. The Buffalo Bills are a centerpiece of community support in Western New York reaching more than 75% brand awareness and approval in the market area.
Hunt Real Estate is located in upstate New York spanning from Buffalo and the greater Niagara Peninsula eastward across the state including Rochester and Syracuse (they recently launched in Phoenix, AZ too).
Hunt Real Estate has approximately 1100 sales associates and manages an ongoing portfolio of 3000 property listings. Hunt Real Estate is in the top 25 largest brokerages in America in terms of real estate transactions with around 10,000 per year representing nearly $1.5B in transaction volume.
Here is the official press release:
The Buffalo Bills have added Hunt Real Estate as a corporate partner.
Terms of the sponsorship package with the largest family-owned and operated real estate company in the Buffalo area were not disclosed.
Hunt will be classified as the Official Real Estate & Relocation Firm of the Bills. Hunt Real Estate will share in-stadium real estate listings for fans, a presence at training camp and advertising on the team’s website.
“It is our hope that this partnership with the Bills, in our 100th Anniversary Year, will raise awareness of the quality of investment in real estate to other passionate sports fans throughout Western New York,” said Peter Hunt, chairman and CEO of the Williamsville-based company.
Hunt Real Estate Corporation is the parent company of Hunt Real Estate ERA and has 33 branches throughout Upstate New York and Phoenix.