Century 21 Announces Deal With Market Leader to Provide Tools to Century 21 Agents Throughout the US

by Mike Audet on March 13, 2012

Century 21 announced today that it will provide its U.S.-based real estate professionals with new tools from Market Leader including marketing, lead follow-up and a full CRM platform.  Market Leader and the CENTURY 21 marketing team worked together to define a customized solution, leveraging a number of the integrated building blocks that make up Market Leader’s comprehensive software platform. The base system that will be provided to all agents at no cost while advanced capabilities will be available for high-end producers at a small premium.

PRESS RELEASE

CENTURY 21 REAL ESTATE SELECTS MARKET LEADER

TO PROVIDE INTEGRATED MARKETING AND TECHNOLOGY PLATFORM

Best-in-class marketing, lead follow-up and CRM platform will help

CENTURY 21 Real Estate professionals grow and manage their business

PARSIPPANY, N.J. and KIRKLAND, WA (March 13, 2012) — Century 21 Real Estate LLC, the franchisor of the world’s largest real estate sales organization, today announced that Market Leader (NASDAQ: LEDR), a leader in online marketing and technology solutions for real estate professionals, will provide its U.S.-based real estate professionals with new, state-of-the-art marketing that includes a fully integrated customer relationship management (CRM) platform.

Market Leader will provide a comprehensive solution to enable CENTURY 21® System professionals in the U.S. to market locally in a world-class manner. Sales professionals will be able to design, create, and manage marketing campaigns, to actively engage contacts and clients, and to cultivate relationships from the initial lead through to a successful home sale. The new marketing platform will also empower CENTURY 21 brokers with an integrated office dashboard that will be fully integrated into the company’s intranet, 21Online, to create a seamless experience for offices and agents.

“We are passionate about providing every CENTURY 21 real estate professional with world-class tools to successfully market their capabilities in their local area, and Market Leader was the obvious choice to help us do just that,” said Bev Thorne, Century 21 Real Estate LLC Chief Marketing Officer.  “Market Leader’s technology leadership and proven expertise in driving broad-based adoption will enable us to engage our sales professionals with an exceptional set of CENTURY 21 branded marketing tools and content.”

In addition to the robust base system that will be provided to all agents at no cost, advanced capabilities will be available for high-end producers at a small premium.  This product offers more advanced functionality and additional marketing solutions and is fully integrated with the base system.  Market Leader and the CENTURY 21 marketing team worked together to define a customized, integrated, and highly differentiated solution, leveraging a number of the integrated building blocks that make up Market Leader’s comprehensive software platform.

“Everyone at Market Leader is very proud to have been chosen by CENTURY 21 Real Estate, the world’s largest real estate sales organization, to provide this comprehensive marketing and technology solution for their network of real estate professionals,” said Ian Morris, CEO of Market Leader. “We look forward to helping CENTURY 21 System professionals maximize their opportunities and grow their businesses.”

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