Trying to figure out how to generate non-dues revenue? Attend our webinar on October 30th

by Marilyn Wilson on October 17, 2012

eCommerc image

eCommerce image

Many Associations and MLSs today are looking at ways to offset the membership losses of the past few years by generating new revenue other than membership dues. While generating non-dues revenue is a noteworthy and sound objective, it’s a lot harder than it looks.

While I was at Fisher-Price, I launched the company’s first ever eCommerce program. Since then I have worked with several companies in many business sectors launching their own eCommerce programs. While the Fisher-Price eCommerce division is now one of the most profitable divisions of the company, it did not come without gaining a few bumps and bruises along the way.  Bottomline – eCommerce is a LOT harder than it looks.

WAV Group would like to share its year of learning about online stores with you. We have scheduled a webinar for October 30th at 1:00 pm EST, 10:00 am Pacific time to help educate MLSs and Brokers about a path to a profitable eCommerce effort. To register for the webinar, click here!

During the session, we will walk you through many of the elements that need to be considered when trying to find ways to generate non-dues revenue.  We will talk to you about what types of products you might want to consider, pricing options as well as best practices to effectively merchandise and promote an online store.  The session will also cover methods about how to define each of your customer segments – finding who are the most likely to buy products from their MLS as well as other research methods for identifying a winning combination of products and promotions.

The session will also provide a brief overview of the eCommerce options available for Associations and MLSs today.

We look forward to your attendance at this FREE educational session. To register for the webinar, click here!

{ 2 comments… read them below or add one }

Judith Lindenau October 20, 2012 at 5:56 am

Will this seminar be helpful for non-MLS areas as well? If so, I’d like for as many of my staff as possible to attend….Please comment.

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Victor Lund October 22, 2012 at 11:31 am

Absolutely – we hope that you will join us.

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