Putting the Broker in Charge of the MLS Service Offerings
Most MLSs today have a very simple pricing structure. One size fits all. Every MLS customer receives exactly the same level of service and technology tools. There is no consideration for what services they may have available from their brokerage. This is the crux of why many large brokers are not best friends with their local MLS. They believe the MLS is “leveling the playing field”. Large brokers believe their secret sauce and recruiting advantages lie in the technologies they offer to their agents. They argue that the “full-service” MLS is diluting the impact of their significant investments in breakthrough [...]