CRS and iMapp merge strategies

by Victor Lund on April 24, 2013

CRS and iMappWAV Group was provided with an announcement today that may be of interest to current iMapp customers, current CRS customers, or anyone looking for tax services. CRS and iMapp have entered into a strategic agreement that has CRS focused on tax systems and iMapp focused on advertising revenue. The companies will remain separate corporations, but align themselves to serve their customers in a way that leverages assets and capabilities of both companies.

Tax systems used by professionals in real estate are very important, and very different from simple access to tax data that may be available in a variety of public places today. Like other developers of professional tax systems, these solutions focus on data accuracy, depth of data fields, the timeliness of data updates, the comprehensiveness of areas covered and a delivery system for the data that is suited to the needs of the professional.  There are only a small handful of companies who provide this specialized service.

Over the past four years, iMapp broke pattern with traditional tax system providers and introduced a new business model that leverages advertising revenue to disrupt the price per user per month licensing paradigm in place today. They recognized that tax searches correlate to highly targeted hyper-local property transaction activity that advertisers would like to know about.

Under the terms of the agreement between the companies, iMapp will support CRS in offering and advertising option to existing and future clients and CRS will take over the maintenance and service of the iMapp platform along with their own service.

Here is the full press release

For Release 9 a.m. PDT

April 23rd, 2013

CRS Data and iMapp Sign Strategic Agreement

KNOXVILLE, TN and TAMPA, FL — April 23, 2013 — CRS Data (Courthouse Retrieval System) and iMapp® today announced the signing of a strategic agreement which leverages the strengths of both companies. CRS Data is focused on expanding their data operations and the creation of the industry’s best-in-class software while iMapp continues to expand their highly effective, criteria-driven MLS advertising delivery system. CRS Data and iMapp remain separate, privately held companies serving the MLS market. Together, the companies currently serve over 50 MLSs, representing approximately 250,000 REALTORS®.

Expanded Footprint

CRS Data serves a number of markets, including financial institutions, investors and appraisers. Matt Casey, CEO of CRS Data says, “We are doubling down on our commitment to be the premier public record provider and are committed to maintaining the iMapp platform in addition to our current suite of products.”

Advertising Continues to Grow

iMapp will continue to operate the advertising network for MLS clients and introduce the option of increased non-dues revenue to CRS customers. “The MLS advertising segment has tremendous growth potential and iMapp is uniquely positioned to expand our business,” said Bill Rovillo, CEO of iMapp®. “We created criteria-driven MLS advertising delivery systems over four years ago and have been methodical about growth. We’re now ready to introduce the next phase of timely, relevant advertising delivery.”

About CRS Data:

CRS Data’s powerful collection of suites offers thousands of corporations access to public tax records, sales and mortgage histories, warranty deeds, comps, interactive GIS and plat maps, area demographics, property analyses and much more. We put property information at your fingertips and provide the robust tools necessary to fully analyze, customize and utilize data for maximum benefit.

About iMapp, Inc.:

Founded in 1997, iMapp is committed to the development and maintenance of highly accurate, web-based geographic real estate information systems that integrate a variety of property information including parcel polygons, tax-roll data, demographics, aerial imagery, mortgage and deed recordings, foreclosure information delivered with highly-targeted, contextual advertising.

 

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iMapp® is a registered trademark of iMapp, Inc. in the United States and/or other countries.

 

For more information:

Kari Autry, 800-374-7488, KAutry@CRSData.com

Joel Cohen, 888-462-7701, JCohen@imapp.com

 

For more information on iMapp:

http://www.iMapp.com

 

For more information on CRS Data:

http://www.CRSData.com

 

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