July 2013

Realogy has a great second quarter

There were times that I looked up at the largest brokerage in America and the largest Franchisor in America and wondered if it was built to last. They have been struggling through a rough patch with the rest of our industry, but they had the added pressure of managing the erratic public stock market and a challenging corporate lending environment. WAV Group does not have any broker clients that trade as public companies. WAV Group consulting has omitted Realogy franchise and NRT performance from benchmarks among brokerages over the past few years. They were fighting battles that private brokerage was [...]

By Victor Lund|2018-05-03T21:24:31-07:00July 30th, 2013|Broker Technology Research, Broker-Agent Information, Main category|0 Comments

WAV Group Releases 2013 Broker Website Effectiveness Study
WAV Group Releases 2013 Broker Website Effectiveness Study

Broker Technology Research, Main category, Our Company, Press Releases, Reports, Technology Evaluation

WAV Group Releases 2013 Broker Website Effectiveness Study

Contact: Victor Lund, Author for: WAV Group 2013 Broker Website Effectiveness Study Phone & Fax. 805.709.6696 Email: victor@wavgroup.com Arroyo Grande, CA July 25th, 2013 – WAV Group (www.WAVGROUP.com), industry leaders of technology, strategic planning, research, business and product development, sales and marketing in the real estate industry, today released a whitepaper entitled “2013 Broker Website Effectiveness Study.” The whitepaper, written by WAV Group, surveyed the Google Analytics accounts of broker websites representing 7,500,000 monthly visitors as the subject for insight on consumers accessing broker websites, and also garnered insights on the impact of social media, mobile, listing syndication and search [...]

By Victor Lund|2018-05-03T21:24:31-07:00July 25th, 2013|Broker Technology Research, Main category, Our Company, Press Releases, Reports, Technology Evaluation|1 Comment

Realtors® Reaffirm Commitment to realtor.com®

CHICAGO (July 24, 2013) – The National Association of Realtors® Board of Directors today reaffirmed NAR’s commitment to making realtor.com® the first, best online destination for home buyers and sellers. The board voted in favor of recommendations to modify an existing operating agreement that will help the site compete more effectively in an evolving online marketplace. “Over the years, Realtors® have invested a lot of time and millions of dollars in building information technology to give consumers online access to real estate information, and we know that consumer demand for all things ‘home’ has never been greater,” said NAR President [...]

By Marilyn Wilson|2018-05-03T21:24:31-07:00July 24th, 2013|Main category, Press Releases|0 Comments

5 Ways to End the “MLS/Broker Stand-off”
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5 Ways to End the “MLS/Broker Stand-off”

Main category, MLS Insights, Technology Evaluation

5 Ways to End the “MLS/Broker Stand-off”

A few weeks ago I wrote a post called the “Challenge for Positive Change” that highlighted many of the relationship dysfunctions we are experiencing in the industry today. At Inman Connect in San Francisco I was invited to be part of a panel called the MLS/Broker Stand-off. It’s clear that there are many that are feeling as though our industry could be working together much better than it is at the moment. I’ve been thinking a lot about what is causing this stand-off and trying to find suggestions about ways to fix it. Here’s what I’ve come up with so [...]

By Marilyn Wilson|2018-05-03T21:24:32-07:00July 24th, 2013|Main category, MLS Insights, Technology Evaluation|0 Comments

Instagram Quickly Becoming a Value Brand-building Video Tool

Anybody who has children has probably known about Instagram for a while now as a photo sharing social media site. It is by far my 10-year-old daughter’s favorite method for sharing her life with her friends. Two weeks ago, Instagram began offering the ability to share short videos on their site and it has exploded. In just two weeks there have been amazing brand video ads for corporations placed on the site. You can check them out here. From what I could see with the videos I reviewed so far, there are a few ways that real estate companies and [...]

By Marilyn Wilson|2018-05-03T21:24:32-07:00July 5th, 2013|Broker-Agent Information, Main category, Marketing|0 Comments