MyOnlineYardSign Attacks MLS IDX Policy

Generally speaking, real estate business media companies write a pretty respectful commentary regarding the well-developed MLS IDX policy. Sure, the policy is a living document and the MLS Policy Committee is an open forum for clarifying the policy and amending it from time to time. But generally, it is a well adopted program that publically exemplifies cooperation among brokerage firms. Today, Travis Saxton of Real Trends promoted a product called MyOnlineYardSign. The product allows real estate agents and brokers to put contact information and the company logo on their photos for free. Watermarking of this type has been around for [...]

By |2018-05-03T21:24:00-07:00August 28th, 2014|Broker-Agent Information, Main category, MLS Insights|3 Comments
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The Seamless Transaction!   It’s FINALLY starting to happen before our eyes!

ZipLogix® has long been a provider of electronic forms software. They led the migration of processing transactions from paper to online with the launch of their zipForm® software and have opened up a huge opportunity for innovation, risk reduction and efficiency. zipLogix® is on a roll. They are forging tons of partnerships with companies that provide other valuable parts of managing the real estate transaction. The Ultimate Goal? Looks like a path to truly create a seamless, paperless transaction. Way to go zipLogix® – we at WAV Group have been asking for this type of integration for years! We wrote [...]

By |2018-05-03T21:24:00-07:00August 27th, 2014|Main category, MLS Insights, Press Releases|0 Comments
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MLSs Need To Focus on the Customer Record

The Real Estate Standards Organization (RESO) is clearly picking up steam at driving standards across the real estate industry. A pivotal inflection point in the success of standards is the adoption of those standards by MLS service providers and their vendors. One of the vendors who is particularly aggressive at adopting those standards is FBS, developers of FlexMLS and Spark. You can translate “particularly aggressive at adopting standards” to leadership in real estate technology. I will be using FlexMLS to demonstrate my point thought out this article, but to be clear – many MLS Vendors and MLS service providers are [...]

By |2018-05-03T21:24:00-07:00August 25th, 2014|Main category, MLS Insights, Reports|0 Comments
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Are you living the life of a Customer Servant?

We all know that our businesses are dependent on our customers, yet we don’t always live the dream of providing amazing customer service. It’s easy when you get tired to say “I’ll get up early and do it tomorrow”.   When the phone rings and we don’t answer it we might justify it by saying I need to focus on this CMA I am building. Or worse yet, the phone might ring and we ignore it because we’re talking to one of our friends or having a cup of coffee. While we’re all human and we have our moments of weakness, [...]

By |2018-05-03T21:24:00-07:00August 25th, 2014|Broker-Agent Information, MLS Insights|0 Comments
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An Industry Can Change In A Moment

There are many in our flocks that don’t have a calculus for a manifestation of change. It just seems to rub them the wrong way. The belief is that, among those who fight change, there are the people who have wired the world for their own success. I don’t think so. I believe that fear of change is something internal, and innate in the nature of some portion of our humanity. It is probably not a bad thing either. It makes change difficult, and perhaps more worthwhile. After considering all of the testimony, documentary evidence and arguments of counsel presented [...]

By |2018-05-03T21:24:01-07:00August 25th, 2014|Main category, MLS Insights|0 Comments
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Advertiser’s Nirvana is CRM

If you want to see the marketing department at Lowe’s or Home Depot salivate – tell them you have a data source that will notify them of the Name, phone number, address, and information about the property they just purchased. In fact, you will even be able to tell them the closing date and the move in date. That is the kind of information that is in CRM solutions and until now, that data has not been mined for advertising. Nobody understands this better than Trulia, the company that may have the most highly adopted CRM solution in America. In [...]

By |2018-05-03T21:24:01-07:00August 25th, 2014|Main category|2 Comments
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We’re Losing the Race for Relevance – How to Stem the Tide

Idea #1 - How to Take Credit for the Industry’s Service Quality Every real estate association I have the pleasure of working with is struggling with how to re-invent themselves. Everybody knows it’s a problem at some level, but yet there has been no fundamental change in the focus, governance or scope of associations in several years. Are we just going to sit by and watch the association business go away?  Should it go away?  Has the value of an association run its course? My fundamental belief is that Associations CAN and DO play an important role in the industry, [...]

By |2018-05-03T21:24:01-07:00August 25th, 2014|Broker-Agent Information, Main category, MLS Insights, Reports|0 Comments
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Who Syndicated My Listings?

We have learned over the last half-decade of doing listing syndication that it is complicated, especially for firms that have multiple offices, multiple associations, multiple MLSs, and possibly a franchise or network. We call this overlapping syndication disorder and the existence of this disorder can lead to syndication fraud. Last month, Amy Gallagher of Century 21® Hometown Realty in California encountered a fraud attempt that was blocked by ListHub. This is an important component of our service that you may not be aware of. Gallagher’s firm participates in three primary MLSs along the central coast of California and is also [...]

By |2018-05-03T21:24:01-07:00August 25th, 2014|Broker-Agent Information, Main category, MLS Insights, Technology Evaluation|0 Comments
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The End Of War Between Zillow and Trulia

There is a major war going on in the taxi industry today. Uber and Lyft are duking it out. Both companies have deep cash pockets and they are deploying it in marketing and undercutting each other. It is pretty hard to know which service is better as they work hard to drive market share. As Zillow marches toward the stock swap to join forces with Trulia, perhaps a new wisdom of that transaction will reveal itself. They just avoided a very expensive war where the two of them may have killed each other off to reign supreme. It is pretty [...]

By |2018-05-03T21:24:01-07:00August 13th, 2014|Broker-Agent Information, Main category, MLS Insights|0 Comments
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Greater Alabama MLS Chooses ListTrac for Seller Reports

  Greater Alabama MLS and ListTrac put out a joint press release that you will find below. ListTrac is free, which makes it an attractive product for any MLS. We are keeping a close eye on them to see how it goes. Today, the voice of real estate seems to be the publisher sites - nobody is counting the traffic in the MLS or IDX sites. However, we know from looking at MLS activity, auto-email, MLS consumer website traffic, and, IDX site traffic that - if measured, equates to some significant consumer listing engagement. Under NDA, WAV Group has seen [...]

By |2018-05-03T21:24:02-07:00August 12th, 2014|Main category, Press Releases, Reports|3 Comments
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Sometimes Profitability is NOT as Important as Market Share

Of course, the ultimate goal of any business is to create profitability for its owners, shareholders, and stockholders.  Without profitability, the business will cease to exist. To quote Kenny Rogers, sometimes you need to know when to hold up and when to fold up, though.   There are times when a company is in a significant competitive situation where it needs to go into the market guns a-blazing and grab as much market share and mind share as it can. In the market we’re in right now, some might think the worst is over.  They may think it’s time to start [...]

By |2018-05-03T21:24:02-07:00August 6th, 2014|Main category, Marketing, MLS Insights|0 Comments
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Real Estate Book and Homes & Land Under One Roof

Real Estate Media Holdings, LLC, a Lion Equity company, has broadened its investment in the real estate marketing space by adding Homes & Land, a leading real estate media brand, to its portfolio, along with the additional brands Estates & Homes, Rental Guide and Home Guide. The group purchased NewPoint Media Group, publishers of The Real Estate Book, in June of 2012. Both The Real Estate Book and Homes & Land publish local real estate magazines in hundreds of markets across the U.S., Canada, and the Caribbean through a network of independent business owners. In addition, both brands power high [...]

By |2018-05-03T21:24:02-07:00August 5th, 2014|Broker-Agent Information, MLS Insights, Press Releases|0 Comments
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