2014 - Page 8 of 13 - WAV Group Consulting

Coming Soon Listings On Zillow

The cat is out of the bag. Zillow has gone where no MLS has gone before. They have embraced the broker and agent demand for pre-marketing listings. They are entering a place where Zillow will have listing content before listings become available. Consumers are going to love it, brokers and agents are going to love it, and MLSs are going to hate it. The program is called Coming Soon, and allows brokers and agents to market listings on Zillow up to 30 days before publishing it in the MLS. Clean lines and business rules are the cornerstones of the MLS [...]

By Victor Lund|2018-05-03T21:24:05-07:00June 13th, 2014|Main category|3 Comments

Euro Net Privacy Calls Brokers to Action

I have often been heard shouting about consumer privacy in real estate. Brokers and agents toss listing content onto the web with little care for their ability to take it down. If you ask a seller if they want their home advertised online with a dozen or a hundred photos of every quaint nook and cranny of their home – they shout a jubilant YES! If you ask a home buyer if they want the photos of their daughter’s new bedroom published on 200 real estate websites, they scream a resounding NO! Brokers have not faced any legal action regarding [...]

By Victor Lund|2018-05-03T21:24:09-07:00June 13th, 2014|Main category, Marketing, MLS Insights|0 Comments

Technology Self Audit For Real Estate Companies

If you are a mega broker, with thousands of agents, you will have an IT department that watches over your software and technology infrastructure. If you are a small or medium size broker, that chore usually falls to you, much like it does for us, in our consulting company. We watch real estate technology on a daily basis and advise some of the best technology companies in the business on how to improve their product’s user interface, how to put together marketing and communication plans and many other services, and even for us, this is a daunting task. Every time [...]

By THE WAV GROUP|2018-05-03T21:24:09-07:00June 13th, 2014|Main category, MLS Insights, Technology Evaluation|0 Comments

A New Way for MLSs to look at Mobile

You know the old expression, “If you can’t beat ‘em, join ‘em”? Well, MRIS has taken that to heart and created a new approach for mobile that may be worth taking a look at. Their key goal with any of their online marketing efforts is to generate leads and listing exposure for their customers. They work hard with their site MRIShomes.com to do that and they work hard to make sure their prospecting solutions within their MLS system are effective, too. Now one of the largest MLSs in the country has added a new mobile tool to their quest to [...]

By Marilyn Wilson|2018-05-03T21:24:09-07:00June 13th, 2014|Main category, MLS Insights, Technology Evaluation|0 Comments

The Triad of Consumers, People, and REALTORS

There were a few very interesting articles in the Washington Post this week. Unlike industry commentary about the Zestimate, this one took place in public. The Washington Post stirred the pot a bit, as only the politically divided would do so naturally. The battle was epic. At 5:30 AM, David Howell of McNearney Associates published a piece titled “How Accurate is Zillow’s Zestimate? Not very, says one Washington-area agent. http://www.washingtonpost.com/blogs/where-we-live/wp/2014/06/10/how-accurate-is-zillows-zestimate-not-very-says-one-washington-area-agent/ At 5:31, Stan Humphries, Zillow Chief Economist responded in his article titles “How Accurate is the Zestimate? Zillow says the tool is helpful when used the right way.” http://www.washingtonpost.com/blogs/where-we-live/wp/2014/06/10/how-accurate-is-the-zestimate-zillow-says-the-tool-is-helpful-when-used-the-right-way/ You [...]

By Victor Lund|2018-05-03T21:24:10-07:00June 12th, 2014|MLS Insights, Press Releases|2 Comments

Inman Real Estate Connect SF

WAV Group and RE Technology is looking forward to attending Inman Real Estate Connect in San Francisco next month – July 16th – 18th. The annual industry gathering in one of America’s great cities to discuss issues is among our favorites. Unlike a lot of industry conferences, Real Estate Connect addresses topics in an “in your face style” which is unique. I remember Billionaire Barry Diller sitting on stage getting booed by the audience when he said, (my paraphrase) “At LendingTree, we take your listing data, generate consumer leads, we sell them mortgages, and we sell you the real estate [...]

By Victor Lund|2018-05-03T21:24:10-07:00June 5th, 2014|Broker Technology Research, Main category, Marketing, Our Services, Press Releases|0 Comments

Increase Home Listings By 27 Percent

How would you like to increase your business garnered from your website by 27%? That’s right, 27%. I had to say it again because people often do not believe in testing or research to determine what works best for their business. In fact, many companies today “take the high road” and completely ignore trends and tactics that can improve their business because they get stuck with their fondness for what they have and stop moving ahead. Here is the example of how research and testing can drive improvements in company online effectiveness. Thankfully, the company the largest broker in [...]

By Victor Lund|2018-05-03T21:24:10-07:00May 30th, 2014|Broker Technology Research, Main category, Marketing|2 Comments

NAR Publishes Paper On Lead Management

The National Association of REALTORS® is not necessarily the first place that REALTORS® would turn to get advise on Internet Lead Management, but they have stepped up to the plate as a resource. Quite nicely I would add. In a paper published this week, Todd Carpenter, Managing Director of the Data Analytics Group at NAR, published a paper titled The Intelligent Internet Lead, Providing Context, Coaching & Confidence to Web Source Leads. Click Here for Download http://crt.blogs.realtor.org/2014/05/27/crt-white-paper-the-intelligent-internet-lead/ WAV Group has performed a lot of research on online marketing, mostly for the purpose of providing MLSs and brokers with good research [...]

By Victor Lund|2018-05-03T21:24:10-07:00May 29th, 2014|Main category, Strategic Planning|0 Comments

FBS To Support MLS With Listing Syndication

Since listing data feeds came into existence, they have been the providence of MLS vendors like FBS and their peers. There are also controls that go down to the listing detail level that enables listings to be opted out of things like IDX (with written seller approval in most markets). In a blog post today, FBS CEO Michael Wurzer discusses this functionality that is delivered through a standard feature in FlexMLS called Listing Export. Arizona Regional MLS serving the greater Phoenix, AZ area is among the first FBS clients to use this functionality for a wide range of syndication to [...]

By Victor Lund|2018-05-03T21:24:11-07:00May 28th, 2014|Main category, MLS Insights|0 Comments

Coming Soon Listings On Zillow

Euro Net Privacy Calls Brokers to Action

Technology Self Audit For Real Estate Companies

A New Way for MLSs to look at Mobile

The Triad of Consumers, People, and REALTORS

Top 5 Articles of the Week

Inman Real Estate Connect SF

Top 5 Articles of the Week

Increase Home Listings By 27 Percent

Increase Home Listings By 27 Percent

NAR Publishes Paper On Lead Management

FBS To Support MLS With Listing Syndication

Top 5 Articles of the Week