Scottsdale, Ariz. (July 30, 2015) – REDPLAN™, Inc., the real estate information industry data protection association, announced today that two more industry leaders have joined its Board of Directors: Chris Galler, Chief Executive Officer of the Minnesota Association of REALTORS®, and Victor Lund, founding partner of WAV Group and CEO of RE Technology. REDPLAN’s Board of Directors is now comprised of: Gregg Larson, Clareity Security Claude Szyfer, Strook, Strook & Lavan John Mosey, Northstar MLS Merri Jo Cowen, My Florida Regional MLS John Leonardi, Buffalo Niagara Association of REALTORS® Martin Scrocchi, Instanet Solutions Ira Luntz, SolutionStar Brian Mushaney, RealtyTrac Victor Lund, WAV Group, RE Technology Chris Galler, Minnesota Association of REALTORS® REDPLAN is excited to have these two established experts join its Board of Directors while it begins its two newest initiatives, a Library of Prior Art and a National Forms Registry. Both of the new Board Members bring an extensive background and interest in technology, real estate and data protection. For more than a decade, Lund has mastered the strategic role of technology in real estate by providing research, strategic planning and analyst services to MLSs, large brokerages, technology firms and investment banks. He is currently providing services to two large projects including Project Upstream and the National Broker Public Portal. Lund says, “Patent Trolls and Data Scrapers undermine the real estate industry in untold ways. Individually, real estate firms have little chance to fend off this scourge. REDPLAN is assembling the stakeholders together to fend off these attacks on a unified front. WAV Group’s focus has always been on the health of our industry and its constituents. REDPLAN is our volunteer effort to contribute to the health of the real estate information industry along with a great group of industry leaders.” Galler has been in the real estate industry since 1985 and with the Minnesota Association of REALTORS® since 1996. He is a registered lobbyist and an approved Real Estate Continuing Education Instructor while overseeing his 17,500-member association. Galler says, “REDPLAN provides the entire real estate industry with an ability to strategically protect the intellectual property our business success is dependent upon.” “Adding Chris Galler and Victor Lund to our Board supports even more sectors of the real estate information industry as REDPLAN grows to be a powerful voice to champion the protection of real estate data.” says Darity Wesley, REDPLAN’s Executive Administrator. About REDPLAN™ REDPLAN, Inc., a […]
Good things are happening with the IDX rules from NAR. As many of you know, IDX or Internet Data Exchange are the policies that allow brokers to provide the complete inventory or listings available in their area on broker websites. These policies have been in place for some time, but thanks to the great efforts of Leading Real Estate Companies of the World, these policies have been overhauled to make IDX data work even harder for brokerages across America. Leading Real Estate Companies of the World(LeadingRE) outlined several ways that IDX data could be more effective at engaging potential buyers and sellers on broker websites. The fruits of their labor are providing exciting ways for brokers to enhance and deepen the quality of information they can offer to consumers. 1. Sold Information WAV Group conducts more research with consumers than anybody else in real estate. We talk regularly to consumers about what information they need to make an informed decision about their real estate purchase. Universally, consumers ask for more information and specifics about a property to better understand its history, strengths and key attributes. Most importantly, they want to know about sold information for active properties as well as sold information for comparable properties to a house they’re looking at. The new IDX rules now allow a broker to choose whether they would like to include SOLDS on their website to provide richer information. You just need to call your MLS and request that they switch your feed from one with just actives to one with actives and solds. 2. Richer Information Surrounding a Listing Third party sites do a great job of surrounding a listing with all types of information that encourage a consumer to stay on their site longer and learn more many facets of a property. Now with the new IDX rules brokers can do the same thing. Brokers can add all types of information that make property detail pages more interesting. To compete effectively for traffic online brokers can now share unique and compelling information that will help consumers make a more well-informed decision about homes they may be interested in. I would also highly recommend that you study the ever-changing information that is offered by the third parties. They spend thousands every year testing new concepts with consumers. If they are showing a particular type of information chances are homebuyers and sellers are interested […]
Zillow is not a broker. Well, technically they are registered as a brokerage in many states and hold brokerage licenses, but they do not market themselves as a brokerage. The point is that they provide a lot of broker-like support for agents that are noteworthy and remarkable. There are plenty of brokers who can take a page out of their book and improve their business. Specifically, brokers can learn from the way that Zillow provides technology tools and communicates and trains agents. Wth the acquisition of of a transaction management solution they complete a broker-like set that includes agent websites with IDX, marketing, lead management, mobile, digital signatures, agent ratings, CRM, not to mention a pile of consumers. Zillow Academy Zillow has a full on training, technology, education, and support group. They have live agent events, record educational webinars, develop tutorial videos for using Zillow, and invite agents to read and discuss topics on the Zillow Pros Blog. Seriously, only a few brokers could have a full time employee doing this sort of thing. I am not sure of the number of agents that would be required to support this type of FTE, but I would guess that it’s probably somewhere in the 350 agent range. Franchises do a pretty good job of this. So does Leading Real Estate Companies of the World. Some large MLSs do this too. If you need a roadmap for excellence, take a look at this Zillow Academy page http://www.zillow.com/academy/UpcomingWebinars.htm Drip Marketing Zillow also pushes content out to agents in bite-sized pieces via email. In fact, it was this email piece on Phone Scripts for Success that prompted this post. What I liked: Subject Line: Success is on the line, Phone Scripts that Work. It’s kinda punny – line – phone…… you get it. Strong Offer: Free Scripts – Zillow cannot do the work for agents, but we all know that door knocking and phone calls build business in the best possible way for agents. Ingredients of a broker training program Drip Marketing Webinars Training on Demand Office meetings Office Manager training Quick Start Training Help Desk Video Training WAV Group can help your brokerage put together training and communications that will transform your company. They are ideally designed for large firms. Call Victor Lund if you want a consult. p.s. Brokers need to choose to outsource all of this stuff to Zillow, or be […]
Who’s incubating your eggs? I recently read an article about today’s modern poultry business. I was struck at the parallels between the real estate business and the poultry business and how both industries have changed with new technologies and automation. I was most fascinated to learn that the behavior of hens has changed with automated egg incubators: Hens have learned that they no longer need to lie on their eggs to incubate them, so they don’t. This means that the modern day value of the industrial hen has been reduced only to its ability to produce eggs, not to incubate them. Think about that for a minute and how it relates to real estate. Egg incubation has a lot in common with lead generation: Today both are being contracted out to third parties. Let me explain. Third party listings websites have become our “egg incubators.” Nearly every agent and broker in America depends on them. Third party sites offer efficiencies with marketing and lead generation so the agents and brokers no longer need to focus on that. But it wasn’t always that way: 25 years ago sales professionals kept their own contacts on a device called a Rolodex. For those too young to remember, a Rolodex was a circular business card holder separated by tabs and organized alphabetically. The Roledex was the agent’s book of business. This created significant value for sales professionals as they were often recruited because of their “Rolodex” – their contacts, their leads. Today the game has changed. With Third Party listing webstes, the “Rolodex” now resides with the portals, or whoever pays for portal leads. Even if the broker or agent no longer advertises on the portals, the customer record stays with portal. So, like industrial hens that no longer control the incubation of their own eggs, the value of the broker and sales professional becomes narrowed when their contacts are stored and controlled by someone else. What does this mean for today’s agent or broker? Sales professionals, especially independent contractors or who generate their own leads – or pay for them out of their own pocket – need to ask themselves a few questions before placing their “eggs” in someone else’s incubator: Why am I advertising on portals? Were these my “eggs” to begin with? What happens to my “eggs” when I leave? Are the “eggs” I’m generating being monetized by others? Do I care? When […]
NAR has launched a new program called the D.A.N.G.E.R. report. The goal of the interactive program is to help every brokerage, MLS and Association think through some fundamental threats and changes that may be coming to our industry. The program is well put together and brings up some significant issues that may change the game of real estate forever. WAV Group has a suggested path for Brokers, Associations and MLSs to follow to get the most out of this important NAR program. Have your leaders read the entire Danger Survey for all segments of real estate – First and foremost, make the D.A.N.G.E.R. report required reading for all of the leaders of your organization. Have them read each and every part of the report Invite every board and staff member to complete the Danger Survey – Second, have every one of your leaders complete the portion of the survey relevant to your business. For Associations and MLSs I would also recommend that you complete the survey for Agents and Brokers as well. It’s really easy to complete the survey and then you will get your own version of the survey results in an easy to read report. Discuss each participants prioritization and reasoning – Once each of the leaders have completed their surveys, have them bring it to a meeting where each participant can share their findings and the logic they used for their conclusions. Use each of these individual results as the basis of a discussion to outline what the group collectively believes are the biggest risks to your organization. Outline key issues for your organization to deal with its vulnerabilities and what ifs even though its scary and counter to how we like to think – Once your group has prioritized a list of the most imminent and dangerous threats to your business, brainstorm ways to think about how to prepare your organization for what may be coming. Think about ways you can proactively address issues so that your organization will be able to thrive while others might not survive. 5. Develop a Plan of Attack and Stick to It – While many organizations might talk about the threats facing them, few actually DO anything about it. The smartest organizations will build a plan of attack and execute against it, spending time, money and resources to proactively address issues. WAV Group has facilitated discussions using the process outlined and will be happy to […]
“Who owns the listing?” appears to be a never-ending debate in real estate, despite a recent court case that certified the broker owns the listing and the MLS can protect it. Somehow there remains this belief among some incredibly intelligent people in the industry that real estate agents do the work, so they own the listing content. They do not. This has never been the case, and unless an agent becomes a broker/owner, it never will be. A listing was, is and will be owned by the broker/owner and not the agent. Whose grass is it? Think about your grass. You hire a landscaper to come and cut your grass. The landscaper takes care of your grass. He weeds your grass, he waters your grass, he fertilizes your grass, and then he cuts your grass and hauls away the clippings. Your landscaper does 100% of the maintenance and care of your grass. Real estate agents do exactly the same thing. Instead of grass, they cultivate ongoing relationships with clients that they often brought to the brokerage (watering, fertilizing and weeding) and secure the listing of these clients and close these deals (cutting the grass and hauling away the clippings). Both the landscaper and the real estate agent are independent contractors. But does anyone ever say that the landscaper owns the grass? The real estate agent may have done 100% of the care and feeding of their clients, but they do not own the listing that this relationship produces. The broker owns the grass Just like a landscaper can’t come in one day and start cutting your lawn into sections, dig it up and sell your lawn as sod to someone else, an agent can’t “take their listings with them” if they jump ship to another brokerage. A real estate listing is not transportable by an agent. An agent can’t transfer a listing from one brokerage to another without the listing broker’s permission. Otherwise, the listing remains with the originating brokerage, because the agent is an independent contractor (or an employee is some rare cases) and that work product is the brokerages, not the agents. Agents: It’s a good thing it’s not your grass The landscaper is pretty happy with the fact that they don’t own the grass, because if someone slips and falls on that wet grass and sues, he or she is going to sue the homeowner and not […]
Partnership set to move historic project forward with strong identity and message Arroyo Grande, CA – July 23th, 2015 – The Broker Public Portal Project, a partnership between real estate brokerage firms and MLSs across the country aimed at creating a better, simpler digital home search for consumers, has selected 1000watt as the agency that will create the “BPP” brand identity and message. The BPP project has attracted widespread support from a nearly equal combination of 100 brokers and MLS representing about 750,000 agents. “We are genuinely excited to be moving forward with a strong and respected creative partner like 1000watt to bring our vision to life” said Merle Whitehead, Chairman of the BPP executive committee. “Their team understands real estate, they understand branding and they are uniquely skilled at communicating.” “This project aligns with our experience perfectly,” said Marc Davison, a founding partner at 1000watt. “We’ve helped innumerable real estate companies strengthen and communicate their brands, and have also helped launch dozens of new technology applications in our space. We are committed to supporting this really important initiative.” “Unlike outside agencies that flounder in their efforts to understand the real estate consumer and the role of MLS consumer facing websites, 1000watt is already an expert,” says Victor Lund, WAV Group project manager for the Broker Public Portal. Lund suggests “the board’s selection of 1000watt will accelerate the timeline and provide valued expert resources to the efforts.” 1000watt is a brand, marketing and strategy agency that helps real estate companies and real estate technology companies strengthen their brands, improve their marketing and out-innovate their competitors. The company has offices in Portland, Oregon and Oakland, California. About the Broker Public Portal The Broker Public Portal is a nationwide group of leading Multiple Listing Services (MLSs) and real estate brokerage firms supporting the creation of a national property search portal. The portal aims to deliver the most comprehensive, timely, and complete property information to consumers while adhering to the fair display guidelines that brokers expect when their content is displayed online. More information can be found at http://brokerpublicportal.com Media Contact: Kevin Hawkins | WAV Group Communications (206) 866-1220 | firstname.lastname@example.org
Norfolk, Virginia (July 21, 2015) – Homes.com and RE/MAX, LLC (NYSE: RMAX) are renewing and expanding their long-standing technology and advertising agreement. RE/MAX has selected Homes.com to power the remax.com website and the RE/MAX suite of mobile applications through 2017, extending the relationship that began in 2005. “We’re thrilled that RE/MAX has once again selected Homes.com to power the most important elements of their online marketing efforts,” said David Mele, president of Homes.com. “We offer RE/MAX and its Affiliates a unique approach, combining our innovative technology services with our vast consumer reach. Together, we are leveraging the audiences of Homes.com and Remax.com to build traffic and deliver leads from both websites efficiently and directly to RE/MAX sales associates.” As part of their expanded agreement, RE/MAX and Homes.com will launch a co-branded edition of the Homes.com Connect lead management and marketing platform later this year in RE/MAX Company Owned regions, serving as an upgrade to the current RE/MAX LeadStreet system. Homes.com Connect will offer RE/MAX agents a robust contact and lead manager, listing management, email marketing system, third-party lead aggregation, social prospecting and more. The agreement also includes launching a new, fully-responsive version of remax.com. RE/MAX will utilize Homes.com’s in-house design team to create a fresh look for remax.com, a trusted consumer resource. “For nearly a decade, RE/MAX Affiliates have had much success with the Homes.com platform through its quality lead generation and premier marketing techniques,” said Tim Drouillard, RE/MAX senior vice president, information technology. “We’re excited to continue our relationship and enhance the many marketing opportunities available from Homes.com.” About Homes.com Homes.com is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes Connect by Homes.com offers the real estate industry’s first-ever all-inclusive marketing platform for agents and brokers featuring single-login convenience. Homes.com is visited by more than 13 million consumers each month to search nearly four million properties for sale or rent, to locate real estate agents in their area and to find useful home buying tips. For more information, visit www.Homes.com. For more media information: Patty McNease Patty@Homes.com
July 17, 2015 – NTREIS, Inc., the multiple listing service for over 27,000 licensees serving the North Texas Real Estate community, recently announced two internal staff promotions. David Blake has been promoted to Chief Technology Officer and Cindy Miller now serves as Chief Operations Officer for the corporation. As CTO, David is responsible for developing the overall technology vision for the company as well as maintaining systems. David brings 20 years of networking, hardware and application development and has a Bachelor’s degree in Business Administration. David has served the last 8 years as NTREIS Senior Network Administrator and has been integral in the virtualization of the MLS systems and data exchange. Cindy is assuming a new role as COO and in addition to new responsibilities, will continue previous duties overseeing the Customer Care Team and as Communications liaison with NTREIS’ 15 Shareholder REALTOR Associations. Cindy holds a Bachelor’s Degree from Stephen F. Austin University and joined the NTREIS staff in 2012 after 14 years serving other roles in REALTOR Associations. She has been instrumental in training and support of Association partners through a recent system conversion and in streamlining data export approvals. “We are proud of our entire NTREIS Team and look forward to the leadership both David and Cindy bring to our Executive Staff”, says John Holley, CEO. “In this fast-evolving industry, we are confident that NTREIS provides, and will continue to provide, the best technology tools to support our Shareholders and their members.” For More Information Contact: John Holley, CEO – email@example.com or Cindy Miller, COO – firstname.lastname@example.org North Texas Real Estate Information Systems, Inc. (NTREIS) is a real estate information and technology solutions provider serving the real estate community in a coverage area exceeding 48,000 square miles in North Texas, including the Dallas Fort Worth Metropolitan Area. NTREIS provides information management services to over 27,000 MLS subscribers of its 15 Shareholder REALTOR® Associations, including over 6,000 real estate offices. In addition to its information management platform; NTREIS researches, develops and delivers various technology products and services through strategic alliances, utilizing a sales and distribution network which includes its Shareholder REALTOR® Associations.
CAMBRIDGE, ONTARIO (JULY 16, 2015) – Lone Wolf Real Estate Technologies Inc. (“Lone Wolf”), the North American leader in residential real estate software, has appointed Patrick Arkeveld to the position of President, effective July 13, 2015. “I’m excited to welcome Patrick to the Lone Wolf family,” says Lorne C. Wallace, CEO of Lone Wolf. “We’ve experienced a significant amount of growth over the past several years and we’re looking forward to continuing that momentum with the guidance and support of our new President. Patrick’s experience and knowledge of operational growth for mid-sized technology companies is a huge asset to Lone Wolf and will help leverage us to our next level of success.” Patrick joins Lone Wolf with a vast portfolio of experience in the technology sector. He moved up the ranks at Jonas Software, a division of Constellation Software Inc., from Managing Director of International Operations to Director of Operations to President in a short four year span. His experience at the Presidential level for both Jonas Software and the Canadian Ski Council will help lead Lone Wolf’s growth strategy. “I’m excited to be joining such a dynamic team with such an impressive track record,” says Patrick Arkeveld. “My focus will be on helping to ensure we have the right infrastructure and foundation in place to support our continued growth in to the future.” ### About Lone Wolf Real Estate Technologies Lone Wolf Real Estate Technologies Inc. is the North American leader in real estate solutions and services with almost 10,000 offices utilizing their fully integrated product lines. Lone Wolf’s Complete Enterprise Solution is comprised of its core products and services – brokerWOLF back office management solution, WOLFconnect front office management solutions, globalWOLF website solution, loadingDOCS paperless office solution, mobileWOLF mobile solution, WOLFmedia ad revenue generation service, WOLFwatch accounting service and Lone Wolf’s newest service specific to the agent marketplace, agentWOLF. The Complete Enterprise Solution is ideal for real estate offices looking to seamlessly manage their data from the back office to the front office to brokerage and agent websites, providing a single point of entry for data, significant time savings and profitability opportunities. The Complete Enterprise Solution is an invaluable component of a successful real estate brokerage. Lone Wolf has offices in Cambridge, ON, Langley, BC, Las Vegas, NV and Show Low, AZ. For more information please visit www.lwolf.com.
Arroyo Grande, CA – July 14th, 2015 – The Broker Public Portal (BPP) today announced that it has retained the Minneapolis law firm of Larson Skinner PLLC to assist in developing a broker-friendly and MLS-friendly content license agreement for BPP’s projects. BPP continues its progress to bring a national MLS consumer-facing website to market. As with any other portal, multiple listing services that will be participating in the Broker Public Portal will need to enter into data license agreements that allow MLS-participant listing information to be displayed on the site. One of the founding covenants of the Broker Public Portal is to display data in compliance with the Fair Display Guidelines (http://fairdisplay.org) to create an online consumer site that is very different from other sites in the marketplace today. Larson Skinner is a firm that has long supported MLSs and other companies with advice on data licensing. “They are a natural fit for the needs of the Broker Public Portal,” said Merle Whitehead, BPP Chairman. “They have been in the trenches of data licensing agreements with third party sites like Zillow Group, MOVE, and REALTOR® Property Resource. They know how to structure agreements that protect MLSs and their participants’ data very well,” continued Whitehead. According to Victor Lund, WAV Group consultant to the Broker Public Portal, “It will be a pleasure to work with Larson Skinner again.” WAV Group has worked with Larson Skinner in the past on data licensing projects for mutual clients of both firms. “Their leadership in developing constructive agreements across our industry is well known.” BPP released the first draft of the licensing agreement to the MLSs who have contributed financially to the development of the project. “The agreement is open for comments and feedback from MLSs that are already involved in the project, and we expect to have revisions to the draft incorporated immediately following the two-week commenting period,” said Mitchell Skinner. Both Brian Larson and Mitch Skinner are collaborating on the development of the data license agreement between the BPP and participating MLSs. They are being assisted by Larson Skinner attorney Camille Beshara. About the Broker Public Portal The Broker Public Portal is a nationwide group of leading Multiple Listing Services (MLSs) and real estate brokerage firms supporting the creation of a national property search portal. The portal aims to deliver the most comprehensive, timely, and complete property information to consumers while adhering to […]
Does finding information in your database become more of a chore with each passing day? If so, you’re not alone! Between new business, existing business, past business and referrals, your database can quickly grow out of hand and become unmanageable. Even though every client is unique, when you narrow it down, you have three key relationship types to manage at any given time: New Leads/Prospects, Current Clients and Past Clients/Referrals. How you manage these relationships is the key! On Wednesday July 15th at 10 am pacific/1pm eastern, WAV Group founding partner Victor Lund will talk with three top producing agents about trade secrets to growing their business through relationship management. In this exclusive FREE webinar you can expect: A Step-by-step to building your database in the easiest and most efficient way Tips for managing hundreds of contacts in minutes using a simple daily routine Tools for going mobile to keep business moving wherever you are A plan for leveraging your existing database as a starting point Strategic pointers on who to call, what to say, what to send and when Don’t miss this opportunity to hear how top closers maintain the relationships that grow their business! Register for the webinar now! Click here to register: https://attendee.gotowebinar.com/register/7147004068370093570
If you visit New York City regularly, you will sometimes encounter a giant inflatable rat on the sidewalk outside businesses experiencing union disputes. Organized labor has also joined in the fight against companies like Airbnb and Uber. Ken Jenny of Trancen often remarks that: “with Airbnb, you have one of the largest hotel companies in the world who does not own a single hotel room. With Uber, you have the largest taxi cab company in the world who does not own a single taxi.” I would add that Facebook has become the largest publisher in the world and they do not write a single word. YouTube is the largest broadcaster in the world and does not make a single video. Incidentally, my 12 year old reads Instagram more than newspapers and watches far more YouTube than television. There is little doubt that in the future, the largest real estate brokerage in the country will not have a single listing or show a single property to a buyer. Anyone can compose a list of who will disrupt real estate. But the more interesting list to create is who is likely to defend the industry. The most obvious answer is the NAR. But I do not see that happening. The National Association of REALTORS is not a Union. It is a trade association that lives on the cornerstone of a code of ethics. If it is in the best interest of the trade group and the consumer to fend off the uberification of real estate, then they should stand up and deliver a few inflatable rats in front of businesses that are objectionable. I have witnessed the NAR march on Washington during the Midyear. I wonder if we will see a digital march or a financial march in our future.
MLSs and their vendors are staring down the barrel of the NAR requirement to become compliant with the RESO RETS Standard. Only 4 MLSs are currently certified, 764 to go. It’s really a double barrel, as MLSs are also adjusting to Listhub’s loss of syndication service to some leading portals. MLS vendors like Corelogic, FlexMLS, Rapattoni, Black Knight Financial, and the others are head-down developing solutions and launch plans to help their clients meet the December 31st, 2015 deadline – looming a short 6 months away. The deadline has created an eerie silence that makes me wonder how many MLSs will miss the date. The bigger question is what the NAR will do about it. According to CoreLogic customers, their vendor is launching a product called Trestle to serve the needs for RETS 1.3 compliance – but also extend the functionality of their RETS server by incorporating a dashboard empowering each MLS with an easy, self-managed distribution alternative to Listhub (from MOVE) or reDataVault (from RED) or Direct Syndication Platform (from Bridge Interactive). Best part – CoreLogic clients indicate that there will be no charges to the MLS for core services that replicate existing RETS. Part two of the RESO RETS Certification process is the delivery of a WEB API by the middle of 2016. Again, Trestle will deliver that requirement too. The announcement of this launch is timely. It looks to me like CoreLogic also plans to make a single API available to vendors for all MLSs that have valid MLS data licenses in place. That will solve many problems for application vendors like IDX service providers who would otherwise need to interface with multiple web APIs. In addition to the MLS data, for an additional fee CoreLogic plans to provide consolidated access to data sets normally found in REALIST including public records, property data, geographic overlays, AVMs, etc. CoreLogic’s strategy looks well thought out. It seems to encompass many strategies that other MLS vendors plan to deliver. It feels a little bit like a mash up of the best processes. I know that their customers are breathing a sigh of relief. Brokers, vendors, and MLSs should reach out to CoreLogic and other vendors to understand their plans. The landscape of data distribution in our industry is about to shift in a significant way.
Greensboro, N.C. – July 8, 2015 – After four years and a six millions dollar investment in its commitment to deliver the best search experience that an agent can provide their clients, Listingbook has recently deployed its new platform in the San Diego MLS market. The addition of San Diego County’s MLS Sandicor marks the 35th deployment of the new Listingbook system, covering over 500,000 real estate agents nationally. Listingbook was designed for real estate agents to give consumers the most up-to-date and comprehensive search experience allowing them to “search like an agent”, while enabling the agent to view the consumers search activity and easily collaborate with them. The new Listingbook platform enhances the consumer experience with an array of new features that help buyers and sellers make more informed decisions. “This is not window dressing,” says Randall Kaplan, CEO of Listingbook, the real estate industry’s proven lead nurturing and client servicing platform. “Yes, we significantly improved the Listingbook experience for agents and consumers, and through iteration and innovation we’ve embedded many powerful new features to keep Listingbook at the forefront of search, unlike anything one can get on public search sites, like Zillow or realtor.com,” he added. Kaplan notes the new Listingbook brings dozens of new features and innovations, including a new robust agent-branded mobile app, allowing clients to connect and collaborate with their agents no matter where they are, new embedded social share features, as well as a breadth of data sources that provide detailed local Community Information, School Information, Points of Interest and Public Records, such as property tax data. “By adding richer and deeper information, agents can give consumers the most powerful, up-to-date and complete search by connecting clients to the best data available, which comes directly from the MLS,” Kaplan explains. “Agents and their clients will tell you it’s better than Zillow,” he added. The robust search capabilities of Listingbook allow consumers to search by City, County, Zip, School Zones, Neighborhoods, Subdivisions and more. New advanced features allow consumers to “draw” a search area on a map, plotting all the homes listed for sale within the boundaries drawn. Just like an agent, buyers can search multiple areas, or create more custom searches, selecting from the most comprehensive list of advance search options. “Public search portals dumb-down their searches to serve the lowest common denominator,” explains Kaplan. “We serve the serious agent, active producers who work […]
ListTrac, known as the “Google Analytics for real estate listings,” today unveiled its revenue model, a breakthrough for the real estate industry as it allows, for the first time, a method for real estate professionals to monetize their own listing content as it’s distributed across the Internet. “Just as musicians are compensated each time their song is played on the Internet, ListTrac wants real estate professionals to be rewarded every time their listing is viewed on the Internet,” said Trent Gardner, CEO of ListTrac. ListTrac is a free tool allowing real estate professionals to monitor their listing’s online performance in their MLS system, broker and agent IDX websites, and real estate portals. Rapidly growing ListTrac is now partnered with many of the nation’s largest Multiple Listing Service firms, providing listing metrics and reports to over 400,000 agents while monitoring over a half-million listings. According to comScore, real estate listing content across thousands of sites attracts some 300 million “eyeballs each month,” Gardner notes. “For years, companies have taken listing content and assembled multi-billion dollar business models by monetizing the ‘eye-balls’ looking at this valuable content,” Gardner explains. “However, these business models don’t allow brokers to participate — so they have been sidelined watching others make millions of dollars in IPOs off of their content. ListTrac helps change that paradigm with a framework allowing real estate professionals to monitor andmonetize their listing content.” Gardner notes that ListTrac went through an arduous process meeting with MLS tech committees, syndication task forces and MLS boards — all populated with agents and brokers — to ensure that no personal information would be shared and that no MLS listing content would be licensed or sold. “ListTrac appealed to our leadership for two primary reasons; their commitment to security in guarding personal information and listings content, and their deep bench of analytics,” said James Harrison, CEO of MLSListings Inc. “The real estate professionals in our Silicon Valley marketplace are Google neighbors, so the bar for analytics is a high one. ListTrac and its growing list of participating portals gives our community what it needs to serve their clients,” said Harrison. ListTrac has been awarded a U.S. Patent for both the method of measuring and monetizing real estate listings and the business process of sharing this revenue with the real estate professionals that are the content owners. Through its patented-approved process, ListTrac, working with MLS firms, help […]
Arroyo Grande, CA – June 30th, 2015 – In the wake of the Broker Public Portal’s first board meeting comes the announcement that Alon Chaver, former Vice President of Industry Services at Trulia, has agreed to join the company’s Board of Managers. The governance of the LLC allows the Board to nominate two outside directors. Mr. Chaver is the first of those two. Mr. Chaver has deep roots in the real estate industry as the co-founder and CEO of iHomefinder, a pioneering technology firm that helped shape innovative applications for MLSs, brokers and their agents. Chaver stepped down from that position in 2012 to join online portal Trulia. While at Trulia, Chaver supported the organization in building direct data licensing relationships with brokerages and MLSs leading up to the $2.5 Billion acquisition by fellow portal giant Zillow Group. “I am honored to join the team that will guide and shape the industry’s initiative to build a national portal for the benefit of both consumers and the real estate community,” says Chaver. “MLS consumer-facing websites have long occupied a valued strategic position supporting their brokers’ online marketing efforts and winning the confidence and trust of consumers with timely, accurate, and comprehensive information direct from the source. For the first time, the industry will bring together both brokers and MLSs to build a national portal that will live along side third party websites and deliver additional value to local brokers and their agents.” A nationwide group of leading Multiple Listing Services (MLSs) and real estate brokerage firms began the initiative to create the national portal in 2014, culminating in a fundraising round that began in January of this year. Since its inception, 51 brokers and 44 MLSs have contributed $480,000 in seed contributions to get the new company started. Together the contributors represent nearly two thirds of the members of the National Association of REALTORS®, a group responsible for 98% of annual home sale transactions according to the National Association of REALTORS®. In the first six months of the year the group has collected seed funding, elected its first Board of Managers and Officers, and is now busy with building out their go to market strategy. Broker Public Portal Board Chairman Merle Whitehead in a statement writes: “We welcome Mr. Chaver to the team! He brings decades of experience and leadership in our industry having operated enterprise businesses that provide consumer search […]