ListTrac Breakthrough Allows Real Estate Professionals to Monetize Listings

by Kevin Hawkins on July 6, 2015

324233_ListTracLogoListTrac, known as the “Google Analytics for real estate listings,” today unveiled its revenue model, a breakthrough for the real estate industry as it allows, for the first time, a method for real estate professionals to monetize their own listing content as it’s distributed across the Internet.

“Just as musicians are compensated each time their song is played on the Internet, ListTrac wants real estate professionals to be rewarded every time their listing is viewed on the Internet,” said Trent Gardner, CEO of ListTrac.

ListTrac is a free tool allowing real estate professionals to monitor their listing’s online performance in their MLS system, broker and agent IDX websites, and real estate portals. Rapidly growing ListTrac is now partnered with many of the nation’s largest Multiple Listing Service firms, providing listing metrics and reports to over 400,000 agents while monitoring over a half-million listings. According to comScore, real estate listing content across thousands of sites attracts some 300 million “eyeballs each month,” Gardner notes.

“For years, companies have taken listing content and assembled multi-billion dollar business models by monetizing the ‘eye-balls’ looking at this valuable content,” Gardner explains. “However, these business models don’t allow brokers to participate — so they have been sidelined watching others make millions of dollars in IPOs off of their content. ListTrac helps change that paradigm with a framework allowing real estate professionals to monitor andmonetize their listing content.”

Gardner notes that ListTrac went through an arduous process meeting with MLS tech committees, syndication task forces and MLS boards — all populated with agents and brokers — to ensure that no personal information would be shared and that no MLS listing content would be licensed or sold.

“ListTrac appealed to our leadership for two primary reasons; their commitment to security in guarding personal information and listings content, and their deep bench of analytics,” said James Harrison, CEO of MLSListings Inc. “The real estate professionals in our Silicon Valley marketplace are Google neighbors, so the bar for analytics is a high one. ListTrac and its growing list of participating portals gives our community what it needs to serve their clients,” said Harrison.

ListTrac has been awarded a U.S. Patent for both the method of measuring and monetizing real estate listings and the business process of sharing this revenue with the real estate professionals that are the content owners.

Through its patented-approved process, ListTrac, working with MLS firms, help brokers monetize their listing content through the new standard of online advertising known as ‘programmatic advertising.’ Programmatic advertising allows brands to reach consumers at the right time with the right product and the right message — better connecting the advertiser and the consumer.

Programmatic advertising does not require any personally identifiable information about the consumer to facilitate its process nor does it require licensing, selling or sharing any listing content; as such, ListTrac does not collect any confidential information, such as the name, address, email, etc., of anyone. Collection of this type of information is strictly prohibited by ListTrac terms of use, privacy policies, and business agreements. ListTrac’s agreements with its MLS partners prohibit any sharing of membership rosters.

“This truly is a win-win for real estate professionals and consumers alike,” Gardner says.

For brokers and agents, ListTrac is a free service offered in partnership with the MLS that gives members a single dashboard: One place showing all the websites on which each listed property is being viewed. It allows real estate agents and brokers to monitor and share reports with sellers that include metrics such as number of times a listing is viewed on each site, the average time someone spends viewing each listing, and the number of leads they are receiving from each site.

ListTrac’s business model — including revenue sharing agreements with all ListTrac customers — is currently scheduled for implementation by the end of 2015, with revenue generation expected to begin in early 2016.

About ListTrac
ListTrac, known as the “Google Analytics for listings,” is a complimentary, monitoring and reporting platform for real estate brokers, REALTORS® and sellers to measure user engagement data related to their listing content. ListTrac provides a holistic and fully transparent view of where and how listing content is being interacted with across the Internet. Located in Southern California, ListTrac’s team has been building innovative and novel tools for the real estate and mortgage industries for over 12 years.

Media contacts:
Kevin Hawkins
WAV Group for ListTrac
(206) 866-1220

{ 2 comments… read them below or add one }

Dawna Barnes July 8, 2015 at 12:00 pm

This information is extremely interesting especially to a small boutique company such as mine.
Trying to play with the big boys is very hard in these days of Brand! Brand! I can’t wait to see how your company will share data and give all of us some type of level playing field, really look forward to seeing how this works out.
I will be waiting and watching for your launch.
Dawna Barnes
Owner/Broker
Lakeland Properties Real Estate LLC.
918-906-7906

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Myrsol July 28, 2015 at 1:05 pm

How are they going to force 3rd party syndicates like Zillow and so many others to use it? The only true way to force tracking would be for MLS’s to require to host all images and only allow certain ips to access them. ListTrack is just another Zillow trojan horse to get data from MLS and agents and sell it to make a profit for themselves off the backs of our Realtor’s(R) or is it that ListTrack is going to promise to give all proceeds from said data back to the agents/brokers? Realtor’s(R) are staring to figure Zillow out so I guess ListTrack is trying to hurry this up by forcing vendor’s to install this at the vendors own cost. I am not speaking as a vendor but as the son of two Brokers.

Great read below if this system does not delete it.
http://www.inman.com/2015/07/06/listtracs-plan-to-sell-agent-and-consumer-behavior-data/

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