Listingbook Delivers A “Better than Zillow” Platform to 500,000 Agents

by Kevin Hawkins on July 8, 2015

listingbooklogoGreensboro, N.C. – July 8, 2015 – After four years and a six millions dollar investment in its commitment to deliver the best search experience that an agent can provide their clients, Listingbook has recently deployed its new platform in the San Diego MLS market. The addition of San Diego County’s MLS Sandicor marks the 35th deployment of the new Listingbook system, covering over 500,000 real estate agents nationally.

Listingbook was designed for real estate agents to give consumers the most up-to-date and comprehensive search experience allowing them to “search like an agent”, while enabling the agent to view the consumers search activity and easily collaborate with them. The new Listingbook platform enhances the consumer experience with an array of new features that help buyers and sellers make more informed decisions.

“This is not window dressing,” says Randall Kaplan, CEO of Listingbook, the real estate industry’s proven lead nurturing and client servicing platform. “Yes, we significantly improved the Listingbook experience for agents and consumers, and through iteration and innovation we’ve embedded many powerful new features to keep Listingbook at the forefront of search, unlike anything one can get on public search sites, like Zillow or realtor.com,” he added.

Kaplan notes the new Listingbook brings dozens of new features and innovations, including a new robust agent-branded mobile app, allowing clients to connect and collaborate with their agents no matter where they are, new embedded social share features, as well as a breadth of data sources that provide detailed local Community Information, School Information, Points of Interest and Public Records, such as property tax data.

“By adding richer and deeper information, agents can give consumers the most powerful, up-to-date and complete search by connecting clients to the best data available, which comes directly from the MLS,” Kaplan explains. “Agents and their clients will tell you it’s better than Zillow,” he added.

The robust search capabilities of Listingbook allow consumers to search by City, County, Zip, School Zones, Neighborhoods, Subdivisions and more. New advanced features allow consumers to “draw” a search area on a map, plotting all the homes listed for sale within the boundaries drawn. Just like an agent, buyers can search multiple areas, or create more custom searches, selecting from the most comprehensive list of advance search options.

“Public search portals dumb-down their searches to serve the lowest common denominator,” explains Kaplan. “We serve the serious agent, active producers who work with smart consumers who want to search like an agent,” he added.

The new Listingbook allows consumers to augment search results to include Map Overlays of area boundaries, school information and local data, such as Points of Interest. Its new Front Page has been enhanced to show a “Local Market Conditions Analyzer,” keeping consumers updated in real time about what is happening in their area.

Listingbook also has made significant improvements for agents, adding new social and mobile features, striving to maintain its reputation among its top agent users as consistently their most prized marketing tool.

“Listingbook is my “go to” system when I get a new client,” said San Diego REALTOR® Bobbi Rogers with Realty Executives Advantage. “I let them in on inside information that they can use directly from the search engine that is normally only for Realtors. They have their fingers on the market and they like that. My sold clients continue to use it even after they move. It lets them keep an eye on the market and know that they got a good deal. Also, if they want to check out other areas, they do not have to have me change the searches for them since they have the ability to do that for themselves,” Rogers adds.

Other innovations for agents in the new Listingbook include a social share and mass import features, which make it easier than ever for agents to share their Listingbook web and mobile apps and mass import their contacts into Listingbook; a Home Services Tab, allowing agents to add preferred local service providers and where clients can find local discounts and deals; improved automated seller reports, expanded custom flyer options and an enhanced online Help Center and Video Training.

About Listingbook

Listingbook LLC is the real estate industry’s proven lead nurturing and client servicing platform that allows consumers to “search like an agent.” Over 180,000 real estate agents have a Listingbook account. Because buyers and sellers register for Listingbook, their agent gives them access to the most current, accurate and complete data, directly from the MLS. Listingbook also provides consumers additional data resources, including community, school and public records information. Agents can instantly collaborate online with their clients and view their clients’ search activities. For more information about Listingbook, based in Greensboro, NC, call 336- 722-3456, go to www.Listingbook.com or Facebook.

{ 1 comment… read it below or add one }

Isabelle Ivanov July 21, 2015 at 7:11 pm

Sound like a great tool for everyone! I am just wondering if it will have the sexiness and magnetic attraction that Zillow has perfected. Even with there questionable data they still draw millions of page views a month, will listingbook.com be able to compete with that? I guess time will tell…

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