REcolorado Joins Homes.com’s® MLS Partnership Program

by Victor Lund on September 17, 2015

HDC_REcolorado-300x150Norfolk, Virginia (September 16, 2015) – Homes.com®, leading online real estate destination and provider of real estate marketing solutions, has announced the addition of REcolorado to its MLS Partnership Program. The new partnership will offer REcolorado’s 18,000 real estate professionals free exposure for their 9,500 active listings by gaining access to Homes.com’s audience of more than 13 million monthly transaction-ready consumers.

REcolorado brokers can now offer their agents direct access to syndicate their listings on Homes.com, ensuring those listings are advertised accurately and updated regularly. Consumers visiting Homes.com will benefit from the improved quantity and quality of available listings in Colorado, and will have a clear path to connect directly with the local brokerage and agent representing each listing.

“Our new partnership with Homes.com offers REcolorado brokers and agents listing-level control where their listings appear, while improving the quality of listings available for consumers on Homes.com,” said Kirby Slunaker, president and CEO of REcolorado. “By driving engaged consumers back to either the broker’s website or recolorado.com, everyone involved wins.”

The benefits provided by Homes.com’s MLS partnership program include:

  • Data Accuracy – More timely and accurate listing data.
  • Prominent Branding – Clear attribution and branding for the listing agent and broker on listing detail pages.
  • Consumer Leads – All leads from Homes.com are emailed directly to the listing agent.
  • MLS Branding – Prominent branding for REcolorado.com as the trusted source of the listing information.
  • Direct Links – All listings on Homes.com can include “deep links” back to the broker’s website or REcolorado’s consumer website, REcolorado.com.

“The primary objective of Homes.com’s MLS partnership program is to provide timely and accurate listing information to consumers searching for their next home, and to ensure those consumers are able to connect directly with the listing agent representing the seller,” said Andy Woolley, Homes.com’s vice president of industry development. “By prominently displaying the listing broker and agent, and always sending leads directly to the listing agent, Homes.com ensures REcolorado members are able to connect directly with our transaction-ready consumers.”

For more information on the benefits Homes.com can provide MLSs and their subscribers, visit http://connect.homes.com/mls/.

About Homes.com 
Homes.com is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes.com Connect offers the real estate industry’s first-ever all-inclusive marketing platform for agents and brokers featuring single-login convenience. Homes.com is visited by more than 13 million consumers each month to search nearly four million properties for sale or rent, to locate real estate agents in their area and to find useful home buying tips. For more information, visit www.Homes.com.

About REcolorado 
Since 1984, REcolorado has been focused on providing the most accurate and up-to-date real estate information for professionals and consumers. Updated every 15 minutes with new and sold listings and powered by the state’s largest network of real estate professionals, REcolorado.com is Colorado’s most accurate home search website. REcolorado.com also offers consumers mortgage resources, information about Colorado neighborhoods and cities, sold listings, open houses, and a comprehensive database of real estate professionals.

REcolorado is the largest Multiple Listing Service (MLS) in Colorado. With 18,000 professional members who operate throughout the state, it is REALTOR® owned and serves Aurora Association of REALTORS®, Douglas Elbert REALTOR® Association,Denver Metro Association of REALTORS®, Mountain Metro Association of REALTORS®, and South Metro Denver REALTOR® Association.

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