Many assume that Upstream is only about listings. In fact, there are six database categories that are contemplated for the application that solve a lot of problems for brokers of any size.
The Need For A Single Agent Record
Depending on the brokerage, the Agent Record – their office address, office phone, bio, headshot, cell number, social media profile, et. al. Agent Records are used in a lot of applications across the brokerage. Here is a partial list, but a common list for a brokerage of 1 agent in 1 MLS market.
- Broker Website/Agent Website
- MLS Consumer Site
- Mobile App
- Virtual tour
- Accounting System
- Realtor.com/Zillow Group et al
- Newspaper/Magazine et al
- Drip Marketing
- Lead Management
- Buyer Listing Notifications
- Agent Ratings
- Contact Management System
- Transaction Management
- Document Management
- Digital Signatures
For an agent to update their profile across all of these systems is cumbersome. For a brokerage to try to manage the identity of their agents in all of these applications is even worse. Consider the added complexity of multiple offices, multiple MLSs, and in many cases, multiple marketing solutions.
Brokers and agents die the death of a thousand cuts when it comes to managing disparate databases. It is equally problematic for technology vendors who want to launch or migrate users. With Upstream, any broker can add/edit their data in one system – and permit any vendor to access their data records from one system. It’s simple, elegant, and necessary.
This solution will be available in Q1 for certain Alpha markets.
If you are a vendor who is interested in getting access to the Upstream API as it becomes available, please send an email to Victor Lund – email@example.com. We are beginning the process of developing application requirements.
If you want to get an overview of Upstream – download our Upstream Report here.