PITTSBURGH, PA (November 18, 2015) – Howard Hanna Real Estate Services, the 4th largest real estate company in the U.S.A., invites the public to try the new website for the first time today. Working collaboratively with 1000Watt, the leading agency focused on real estate and mortgage branding, marketing and innovation, the new HowardHanna.com is widely regarded as the most powerful real estate site in the entire industry.
HowardHanna.com achieves new milestones in real estate brokerage navigation by combining active listings, recent sales and public records data for properties within a clean, modern design that highlights the strength of the Howard Hanna brand. It is easy to navigate and provides the information and features that consumers love.
“Why did we do this? Consumers want INFORMATION!” said Helen Hanna Casey, President of Howard Hanna Real Estate Services. “We challenged ourselves to break through the thinking that limits most real estate company websites. Why can’t a real estate website serve prospective sellers as well as buyers? Why can’t we display information on every property and not just those for sale? Why can’t our agents enhance the user experience through their own contributions? Our new site demonstrates what is truly possible.”
The website delivers three industry firsts:
1. Combined search for active listings, recent sales and public property records
The new HowardHanna.com offers consumers something they won’t find on any other website: the ability to get details on any property, whether it’s for sale, recently sold or off the market.
By combining up-to-the-minute updates from over 30 MLSs with millions of public records, we can offer any consumer – buyer, seller, or a property owner thinking of selling, a complete picture of the housing market.
And by offering all of this information on our site, it gives Howard Hanna agents the opportunity to connect with prospects online in new ways. Studies show that consumers who are ‘thinking of selling’ often seek price histories and recent sales prices to gauge the market. They can now get this information at HowardHanna.com, along with clear calls to action to also get the expert assistance of a Howard Hanna agent.
2. “Hanna View” neighborhood photos
People don’t just buy homes, they buy a place to live their lives. That means they want to see what a community or neighborhood is like before they make the commitment. The Hanna View feature gives them that by displaying current photos of the community surrounding every listing. Best of all, Howard Hanna agents can easily submit – and get credit for – community photos right from their mobile phones.
This living database of neighborhood photos will make HowardHanna.com a richer experience for serious homebuyers. This translates into more traffic, more visits and more leads for Howard Hanna agents.
3. Personalized “Market Scan” around any address
This exclusive feature is aimed at sellers. By simply typing an address into the HowardHanna.com homepage, consumers will instantly receive a snapshot of market stats, active listings and recent sold prices around the property address that has been searched. We’ve even included two automated home value estimates so we can show not only a rough value range, but the broad disparity between computer generated values.
Added Hoby Hanna, President of Howard Hanna Midwest, “In our consumer research and testing, it became clear that buyers and sellers want fast access to accurate information about properties, communities and agents without a lot of distraction or ads. We were guided by that insight as well as an understanding that if we serve consumer needs, their interests and those of our agents are aligned.”
Additional features of the new HowardHanna.com
– A completely redesigned Hanna HomeFinder and email alert system that makes it even easier to work with clients
– Facebook login throughout the site
= School data, school ratings and local market conditions integrated on every listing page
– Clean, modern agent profiles featuring current listings and recent transactions
When asked about the new HowardHanna.com, Victor Lund, founding partner of the technology consulting WAV Group said, “The WAV Group has worked with the Hanna Company for a long time. The company has always prided itself on an exceptional consumer experience resulting in one of the most successful broker websites in America. The new website carries forward the strategy of excellence and defines it in a way that no other brokerage site has done.”
See the most powerful site in real estate today by visiting: www.HowardHanna.com
Howard Hanna Real Estate Services is the #1 real estate company serving Pennsylvania and Ohio and the 4th largest real estate company in the United States. The family-owned and operated real estate company specializes in residential and commercial brokerage service, mortgages, closing and title insurance, land development, appraisal services, insurance services, corporate relocation and property management. With 205 offices across PA, OH, NY, VA, MI, WV, NC & MD, Howard Hanna’s more than 7,000 sales associates and employees are guided by a spirit of integrity in all aspects of the real estate process.