3 Ways to Leverage Your PR

A potential client called recently to engage the services of WAV Group Communications. Typical to most initial conversations with many potential clients in the real estate industry is the misunderstanding of what public relations is. I assured him it was much more than simply writing a good news release and publishing it on a paid wire. That topic alone is another column. But the conversation reminds me of how little time PR people take to educate our industry about what PR is. To help in this effort, let’s explore a crucial area that shows how powerful strategic PR can be [...]

By |2018-05-03T21:23:32-07:00October 27th, 2015|Broker-Agent Information, Main category, Our Services|2 Comments
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Larson Skinner founder named to industry hall of fame

Minneapolis, October 19, 2015: Brian N. Larson was inducted into the Council of Multiple Listing Services (CMLS) Hall of Fame at the CMLS Conference in Kansas City on October 8, 2015. According to CMLS, “The honor is a means of recognizing and acknowledging a lifetime of leadership, energy, and intellect that improves and elevates the real estate multiple listing service industry.” During its 58-year history, CMLS has been the trade association of the MLS industry in North America, now supporting 178 member organizations that serve more than one million subscribers. Larson is the fourth leader to be inducted into CMLS’s [...]

By |2018-05-03T21:23:32-07:00October 22nd, 2015|Main category, Press Releases|0 Comments
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Upstream Agent Record

Many assume that Upstream is only about listings. In fact, there are six database categories that are contemplated for the application that solve a lot of problems for brokers of any size. The Need For A Single Agent Record Depending on the brokerage, the Agent Record – their office address, office phone, bio, headshot, cell number, social media profile, et. al. Agent Records are used in a lot of applications across the brokerage. Here is a partial list, but a common list for a brokerage of 1 agent in 1 MLS market. Broker Website/Agent Website MLS MLS Consumer Site Mobile [...]

By |2018-05-03T21:23:32-07:00October 22nd, 2015|Main category|2 Comments
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Pacific Union acquires The Mark Company

Pacific Union is a company of proud heritage in the San Francisco bay area. They are among the premiere brokerages spanning from Napa, through San Francisco, around the East Bay, and down into Silicon Valley. They have about 600 sales associates and approach $7B in sales. Today, they made an announcement that they have entered into a definitive agreement to acquire The Mark Company. The Mark Company focuses on marketing and sales for new housing developments. The combined company expects to represent over 22,000 units and $12B in sales. WAV Group wishes to congratulate both of these extraordinary companies on [...]

By |2018-05-03T21:23:33-07:00October 19th, 2015|Broker-Agent Information, Main category, Press Releases|0 Comments
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Upstream Revealed

As many of you know, WAV Group has been working with a group of brokers and franchises for more than a year on a project called Upstream. Today, Upstream is a corporation with one of the strongest board of directors in our industry. It has been an honor to work with the board along with the CIOs and CTOs of their corporations to define the Upstream application and talk to enterprise level technology firms who have the capacity to deliver such an enormous solution. Until now, very little information has been shared openly across the industry. Until the company’s governance [...]

By |2018-05-03T21:23:33-07:00October 15th, 2015|Broker-Agent Information, Main category, Our Services, Reports|1 Comment
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Getting The Word Out Through Agents

WAV Group works with a number of different company types. We work with large brokerage and franchise organizations, technology firms, MLSs, and Associations of REALTORS. Our specialty is enterprise strategy and enterprise systems. For a long time now, we have seen our customer segments struggle with communications. “Agents Don’t Read” The chief complaint with communications in our industry is that agents don’t read. At WAV Group Communications we call that stinking thinking. Agents do read, but only things that they consider to be important to them. Most communications strategies are deployed through bulk email with open rates that rarely go [...]

By |2018-05-03T21:23:33-07:00October 15th, 2015|Broker Technology Research, Main category|0 Comments
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Understanding the MRIS-TREND Project

The highlight topic for the CMLS conference last week was the overview provided by Tom Phillips, President and CEO of TREND; Gene Millman, TREND Board Chair and David Charron, President and CEO of MRIS on their shared vision for bringing their two regional MLSs together. The keynote for me is that these organizations and their boards of directors started with a clean whiteboard. Nothing was held back from the development of the strategy, including dissolving both companies. The two organizations do not have the answers yet, but they are on the path to figuring it out. Why would they do [...]

By |2018-05-03T21:23:33-07:00October 14th, 2015|Main category, MLS Insights|3 Comments
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Better Market Reports

Graphs, Actives, Pendings, Recently sold, yadda, yadda. I have been reviewing the market reports across a variety of brokerages recently. They all seem to be missing the same little touch of information – an AVM. What Is A Market Report? The definition of a market report is hard to pin down. They are automated reports that tend to change based upon the state of the consumer. If the consumer is actively looking to buy or sell, the market report is like a listing alert. If the consumer is not in the market, the market report is like a stock portfolio [...]

By |2018-05-03T21:23:33-07:00October 13th, 2015|Broker Technology Research, Main category|0 Comments
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Brokers Must Immediately Audit Mobile

Mobile traffic is 50% for most brokers today. Sadly, the mobile solution that you purchased a year or two ago is probably behind the times. Not only does your website need to be “responsive” to any mobile browser, but you'd better have a damn good app too. The first thing that you should do is try it. Make sure that you download your app, and use it every time you need to look up something on property. Moreover, be sure to use the mobile browser. This consumer experience is lost on most brokerage operating principles. The second thing to do [...]

By |2018-05-03T21:23:33-07:00October 12th, 2015|Main category|1 Comment
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Quarterbacking the adoption of the RESO Data Dictionary

An inside look with the Workgroup’s Chair, Rob Larson of CRMLS By Jeremy Crawford He’s at the helm of what has been hailed as real estate’s “Rosetta Stone.” Rob Larson, the Chief Information Officer of the nation’s largest Multiple Listing Service, CRMLS, chairs the RESO Data Dictionary Workgroup. The Workgroup is responsible for the real estate industry’s new and growing set of property data listing standards, which is quickly approaching the NAR mandated deadline of January 1, 2016 for Data Dictionary adoption. Larson and CRMLS are testaments to the old adage “Practice what you preach.” At CRMLS, Rob has lead [...]

By |2018-05-03T21:23:33-07:00October 8th, 2015|Main category, MLS Insights|0 Comments
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Industry Veteran, Rich Igou, Named Solutions Architect for the WOLFconnect Division of Lone Wolf Real Estate Technologies

CAMBRIDGE, ON (OCTOBER 7, 2015) – Lone Wolf Real Estate Technologies, the North American leader in real estate solutions and services, announces the appointment of Rich Igou as the Solutions Architect for their office productivity platform, WOLFconnect. WOLFconnect integrates listing data from associations and real estate boards into the front and back office components of nearly 10,000 real estate brokerages in North America. “Rich joining our technology team is part of our strategic growth plan and continued investment in the eco-system of technology, partners and real estate boards that integrate with the Complete Enterprise Solution,” says Rob Overman, Chief Technology [...]

By |2018-05-03T21:23:34-07:00October 8th, 2015|Main category, Press Releases|0 Comments
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Heading to CMLS? Know your BBQs

It was Wilbert Harrison in 1959 who sang “Kansas City, here I come, I'm going to Kansas City, Kansas City, here I come . . . I'm gonna be standing on the corner 12th Street and Vine, With my Kansas City baby and a bottle of Kansas City wine…” (song is here) I don’t know about Harrison, but I’m going to Kansas City for CMLS and some barbecue. If you’re going to Kansas City too, I thought you might want to brush up on your barbecue. So I did a little research on the different types of BBQ, because I [...]

By |2018-05-03T21:23:34-07:00October 6th, 2015|Main category|0 Comments
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