January 2016

Does Your Brand Have a Strategic Plan?

by Victor Lund on January 31, 2016

If you are reading this, you are somewhere in the real estate ecosystem – either part of an MLS, a REALTORS® Association, a large brokerage, or a technology firm that serves one of those personas. We work with some of these personas on strategy, we work with some on story, we all of them on state. Strategy, Story, and State are business terms that are bantered around a lot. Saying the words has no meaning unless you are able to contextualize them within your own business. That process of contextualization is work that needs to be done by businesses every year. Most companies have some process for strategic planning. If they have a great marketing leader, they are telling their story well, and if their management team is on their game, they are operating in a way that optimizes around the state of the business environment that they face. If you need fresh problem solving ideas in any of these areas, you call WAV Group to help you fix it (I hope ☺). We have the benefit of working with some great brands in our industry. Great brands lead to great problems. We call brands ‘great’ because they trigger something emotional in our hearts and trigger confidence in our minds. The ability to trigger emotions and confidence are earned. They can be earned organically over time, or they can be crafted intentionally. So we ask our clients two questions: A) What does your brand mean to the people you serve? B) What is your brand strategy for 2016? Before you begin to think creatively about answers to these questions, I want you to try this exercise. 1. Look for the document on your computer that outlines your brand meaning (this is usually brand research), and the plan that shows the key messages for 2016 – (this is usually the brand story that guides your marketing department). If you do not have these documents on your computer, you have failed the exam/ 2. Ask the leaders in your company for similar documents. Does anyone in the company have the brand research or the brand story for 2016? If not, then the entire leadership team has failed. These types of strategic documents are vital to a business. They are vital to leadership. They are vital to growth. Sure, you can live without them. But you will not realize greatness. Your brand will […]

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Austin, TX – January 25th, 2016 – Instanet Solutions announced today its 2015 usage metrics for its electronic signature solution, Authentisign. The numbers are clear – Authentisign has real estate professionals embracing electronic and paperless technologies more than ever. In 2015 users of Authentisign set-up over 6.4 million Authentisign electronic signings. These 6.4 million signings included over 11.2 million participants (consumers, agents and brokers), who signed over 17.3 million documents containing more than 78 million pages. Usage of Authentisign was up 80% compared to 2014 and over 200% compared to 2013. Usage of TransactionDesk® was up 35% compared to 2014 and over 65% compare to 2013. “Instanet Solutions is the clear leader in electronic signatures based on published numbers we’ve seen in the real estate space across North America,” said Martin Scrocchi, CEO of Instanet Solutions. “There may be others with bigger marketing budgets but more Realtors®, and now consumers, are using Authentisign to create more electronic signings for real estate than on any other platform. So far in 2016 the number of signings created and signing participants involved are over 45% higher than 2015. We are forecasting over 15 million consumers, brokers and agents will sign documents using Authentisign in 2016.” About Instanet Solutions: Instanet Solutions is a leading provider of real estate technology with over 500,000 licensed, paid user accounts of their various real estate focused products – Authentisign®, TransactionDesk®, InstanetForms®, DocBox®, InstanetFax® and InstanetOffers™. Instanet Solutions began delivering residential real estate technology in 1991. Instanet Solutions is proud to be celebrating 25 years of providing real estate’s best paperless technologies. http://www.instanetsolutions.com. ### Instanet Solutions Contact: Joe Kazzoun VP, Product and Business Development joe@instanetsolutions.com

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In an email dated January 25, 2016, Pacific Union CEO Mark McLaughlin writes: “In a bold move within the residential real estate industry, Pacific Union names Selma Hepp to the newly created position of ‘Vice President, Business Intelligence’.  Selma joins Pacific Union from her position as Chief Economist for Trulia. Prior to Trulia, Hepp was Senior Economist for the California Association of Realtors and Economist for the National Association of Realtors, both trade organizations dedicated to the advancement of professionalism in real estate. Selma’s Ph.D. in Urban Economics, complemented by her deep expertise in understanding market dynamics in the western U.S. will give our team of professionals’ insightful intelligence to help your clients make key decisions regarding how and where they will live. Selma will further monitor and write commentaries on housing markets, urban economics, international housing markets, and demographic trends. She earned her Master’s degree from SUNY at Buffalo and a Ph.D. from the University of Maryland. In 2016, Pacific Union will make significant investments in business intelligence and technology advancements. These investments are designed to gain thorough understanding from a quantitative perspective; client demographics and empirical market dynamics on a hyperlocal basis. Our investments will give Pacific Union Real Estate Professionals definitive buyer profiles and specific marketing tactics to access key buyer segments. We intend to raise the bar in the real estate industry for interactive technology – complete with market data. You and your clients demand and deserve real-time data delivered in an easily consumable and interactive manner. Selma is thrilled to join our team and offered this perspective. “Pacific Union’s vision and forward thinking uniquely positions this firm to become the leader in understanding California’s challenging housing market. The market is at a critical juncture that requires a close watch to anticipate its dynamic nature.” Congratulations to Selma and Pacific Union from all of us here at WAV Group! Best wishes for a very successful 2016!

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Just Spell My Name Right

by Victor Lund on January 21, 2016

It’s a new year and you are, no doubt, plotting your communications strategy for 2016. We published an article about the top 10 posts of the year on Facebook recently that ignited deeper thought about communication strategies that work. Entertainment is certainly one of them. If the Disney family is the first family of Entertainment in American History, P.T. Barnum is certainly a cousin. Legend has it that he is also responsible for one of the most famous quotes in the PR business: “I don’t care what you say about me, just spell my name right.” If you read the writings of Victor Lund, you know that I write fast and spell horridly. My mother, saint Stella, was kind enough to keep every report card from my school days and I assure you that I received an A in every English class throughout my education. I am not sure where I went off the track. In high school at Shattuck-St. Mary’s, I converted to word processing. I doubt that I submitted much written work at all after that. A reliance on spell check may be my downfall. Having a mother who was raised in the Alabama, growing up near Fargo, North Dakota, and a year of University in England are also likely contributors. The most likely candidate is my failure to proofread my prose. Thankfully, Kevin Hawkins leads WAV Group Communications. He is deliberate and careful with the message of every communication, including the title, length, paragraph, sentence structure, and the fastidious attention to the handling and the nurturing of every chosen word. In my experience, his only equal may be Rozlynn Crew from the Houston Association of REALTORS. If you allow for the Canadian influence, John Mosey of the Northstar MLS is in the same league. So let’s start the year remembering a few rules of our industry. RE/MAX is always capitalized. “Re/Max” is wrong. When referring to the NAR, REALTOR® is in all caps and includes the ®. After the initial use, REALTOR without the ® is fine. There is a whole bunch of information on the dos and don’ts of using the REALTOR mark on this page: http://www.realtor.org/letterlw.nsf/pages/trademarkmanual Communications began to replace advertising in 2006 when online publishing and email marketing began to show better results. Here we are, one decade later and so many real estate firms of all flavors are missing this opportunity to engage important […]

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Making Vendor Partnerships Work

by Victor Lund on January 21, 2016

The tragedy of software in real estate is lack of adoption by agents. Brokerage firms and MLSs who invest dearly in technology solutions start out with the hope that agents will use it and success will come. Since hope is not a strategy, more work is required to find success. First of all, there is a difference between a site license and a user license. As you enter into partnerships with vendors, consider user licenses. That will bind both the vendor and the company to a mutual goal of driving agent adoption of the application.  Companies should not pay license fees for software that is not used. Adoption Strategy has a few components that should be considered in advance of choosing your vendor partner. They include onboarding agents, training, support, and communicating best practices. Who’s in? Onboarding and Managing Agents – This is an ongoing effort that never subsides. Basically, it is important to manage two lists. The first is a list of agents who have adopted the solution. The second is a list of agents who have not. At a frequency that is agreed upon, email and telemarketing communications to non-users is critical. Perhaps the list should be reviewed once a month. Firms need to add new agents to the list as part of the onboarding process. A warm introduction is a good start. It is also important that you advise the vendor when the agent departs the firm. Add a requirement to your software license agreement to get a user report each month. Let’s Get Started Training is obvious. The best practice is to offer three training classes – basic, intermediate, and advanced. Depending on the application and the number of updates, you may want to have a training class that introduces new features as they come out. Organizations should consider live training and online webinar training. Sometimes you need to stand in front of the agent, but usually a webinar will suffice. Agents are busy and always juggling priorities. It is a good practice to record the online training and publish it to YouTube so agents can watch it anytime. Add a requirement into your software license agreement to have the vendor support the company with regular training. Can I get some help please? Agents will naturally abandon an application if they get stuck. Sometimes a feature is broken or the user is not fully aware of […]

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Do you have a PR plan for 2016?

by Kevin Hawkins on January 21, 2016

Public relations may be one of the most underappreciated and misunderstood tools in the average real estate brokerage’s marketing arsenal. Yet, the more you understand public relations and how it can be fully integrated into your marketing plans and sales activities, the greater your ability will be to make both more effective. As we begin a new year, ask yourself this question: Do you have a PR plan for 2016? What is PR? It’s no wonder most people are confused when trying to describe what PR really is. Trying to find one universal definition is futile: there are dozens. Here are just a handful of definitions from PR practitioners that show you the breadth and depth of what PR actually is: “Public relations is the art and science of sharing genuine, credible, relevant news and information to grow, maintain and protect brand acceptance, awareness, reputation and sales, when appropriate. Public Relations creates measurable, fact- based conversations, events and activities conceived to generate positive, third party endorsements and target audience buy-in.” –Deborah Weinstein “Public relations is a highly strategic discipline that’s integrated with marketing to achieve business goals. It positions companies and spokespeople with key audiences, whether internal or external. Public relations complements an integrated marketing campaign with measurable results garnered through media relations, social media, thought leadership, industry analyst relations, investor relations and/or special events.” – Jayme Soulati “Public relations communicates the news, influences the news, receives the news, and responds to the news for a brand via the media. It’s the art and science of talking to the right audience in the right voice. PR is the communication hub of an organization. It influences and shapes a company’s image, reputation, brand perception and culture. PR connects a brand and its public via direct messages or editorial media including print, broadcast, radio, digital, video or social media.” –Lisa Buyer “PR is the process of making a heartfelt connection between a person or organization and the people who can truly benefit from and care about their message. It’s an awareness of what makes people tick, facilitated by a desire to build communities, engage and discuss, and give voice to worthy projects. PR isn’t mass messaging, spinning truths, or a barrier between the public and the person represented. PR should make genuine connections.” -Shennandoah Diaz What can PR do for your brokerage? Because PR has so many different components and uses every communication channel […]

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New Opportunities for Form Simplicity, Tech Helpline

by Kevin Hawkins on January 21, 2016

The big buzz in November at the National Association of REALTORS® Convention in San Diego was all about transaction management. The move by NAR to make one solution available as a member benefit was a major validation of the crucial business role that forms and transaction management technology play in streamlining the real estate process. Forms and Transaction Management must be universal to achieve the ubiquitous mission of paperless real estate transactions. For more than a decade, Florida’s state Realtor association, Florida Realtors®, has been providing technology solutions created by Realtors for Realtors. Nearly five years ago, the association launched its forms and transaction management software – Form Simplicity – as a member benefit funded by dues. The idea of technology developed by Realtors for Realtors was something the association accomplished nearly fifteen years ago when in 2001 it created another member benefit, Tech Helpline. Today, Tech Helpline not only provides support for Form Simplicity broker and agent users, but reaches well beyond the Sunshine State. In fact, Tech Helpline is real estate’s #1 tech help desk, serving about one-third of all Realtors across the U.S. and Canada. The service supports applications far beyond the Association offerings including things like Anti-Virus, mobile phone mail configuration, printer glitches and more. Looking ahead As we begin 2016, it’s important to note that Form Simplicity is pushing full steam ahead. Form Simplicity will not only continue to be a major member benefit for all Realtors in Florida, but will continue to expand its offering. Several new associations recently finalized contracts and others have either upgraded their Form Simplicity offer for its members by renewing contracts that continue the offering of their transaction management solution. Why wouldn’t these associations pick Form Simplicity instead of a free offering? Here are three things that associations or brokerages that will benefit Form Simplicity going forward: Need for choices Understanding “free” Value of brand identity Need for choices Independently minded sales professionals power the real estate industry because by and large, they are independent contractors. The ability to be self-determining is engrained in the minds of sales professionals. This is true of broker-owners as well as they too want to control their own destiny and that means choices. We all enjoy getting something for free. Heck, I have a few dozen free apps on my iPhone that I rarely use, but hey, they were free and someday I […]

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Brokers Talk Marketing Webinar Invitation

by Victor Lund on January 15, 2016

  WAV Group supports brokerage companies in selecting and implementing marketing automation software. Firms of all sizes need and easy to use, a one stop shop for agents to access all of the marketing tools that power their success.  Last year we worked with Hunt Real Estate and others as they integrated their chosen solution into their broker back office solution.  Dan Mirsky of Hunt Real Estate will be joined by marketing executives from Berkshire Hathaway, Coldwell Banker, and RE/MAX to share their perspectives on the experiences they have had with marketing automation. Joining the call with be automated marketing software provider, Bill Yaman, President of Imprev. Yaman will outline current and future trends that his firm is developing against. Please accept this invitation and join us on February 2nd, 2016 at 10 am PST/ 1 PM EST. The webinar will be recorded and distributed afterwards. If you cannot make it, that is ok – just register and we will send you the video to review at your leisure and for sharing with your leadership. The integration allows the broker and agent marketing plan to be triggered around specific business marketing strategies. Marketing Listings Recruiting New Customer Marketing Customer Retention Marketing

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An Exciting Opportunity Awaits

by Jenna Woodruff on January 14, 2016

WAV Group is working with a company in the southeastern United States  to find a skilled Senior Technology Director to join their team. The company is a large broker  committed to offering amazing service. The businesses are driven by a dynamic leader whose vision permeates each business unit. That vision, always putting the customer first and going a “step beyond” that, which is expected, has made the company the area’s #1 service-oriented real estate firm, year after year. FUNCTION/ROLE: The company enjoys an extremely strong brand that has established a reputation for delivering solid, and thoughtful integrated technology solutions for its agents and clients. The Sr. Technology Director will be responsible for purchasing and maintaining a suite of lead generation, brand building, and transaction processing tools second to none. This position will also drive the success of corporate IT solutions finding more effective and efficient ways to support the needs of the staff and sales professionals. Third, the Director will work closely with the marketing team to continually improve the engagement and lead generation capabilities of the highly trafficked broker website The successful candidate will be responsible for formulating and implementing the Technology plan that will help achieve the corporate strategic plan goals. While the ideal fit for this position will have strong leadership skills and technology vision, they will also have strong operational skills with the ability to oversee and seamlessly execute the complete operation of the company’s technology infrastructure as well as office, agent and consumer-facing tools. The Sr. Technology Director will need to be a charismatic leader capable of earning the trust of the leadership team as well as effectively leading, guiding, directing, inspiring and evaluating the work  the technology team. The successful Sr. Technology Director will also be a strong manager and developer of people, adept at forming, staffing, guiding, leading, and managing. They will be expert at inspiring and guiding a progressive internal technology team. The successful candidate will also have proven skills at leveraging external development and systems integration resources where appropriate. The role requires a strong ability to work in partnership with marketing, and leadership to digest the needs of the company staff, training team, offices and sales professionals as well as sensitivity to the ever-changing demands of home buyers and sellers.  They will work closely with the President to ensure full transparency of the technology path, communicating all plans, budgets, milestones and any […]

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Annual Swanepoel Power 200 Recognizes WAV Group

by Victor Lund on January 13, 2016

Howard Lund had a philosophy about lists. He said that it is great to be on the good ones, but don’t take too much pride in it. He shared his thoughts on this whenever I made honor roll, or was recognized for accomplishments in sports. It is the type of fatherly wisdom that sticks with you. I think that Mr. Swanepoel and his team does a good job in their selection – a process too difficult to imagine. Its an honor to receive the recognition, and I am especially proud of my partner, Marilyn Wilson. Her dedication to her trade and the people we work for is inspired. I rue the day when members of our firm are no longer on the list. It means that something terrible has happened or we have aged out of relevance. A big High 5 to our many clients that are represented on the list. And for those who did not make it, lets charge forth in 2016 to make a remarkable difference! Here is the link to read the Power 200. January 13, 2016 – San Juan Capistrano, CA. The annual Swanepoel POWER 200 2015/16 ranking the most power people in residential real estate was released today. Leaders from all the largest real estate companies in the United States and Canada, including Realogy, Zillow, Berkshire Hathaway HomeServices, Keller Williams Realty, RE/MAX, Coldwell Banker, Move, Inc., and the National Association of REALTORS® are represented. Holding the number one spot for the third consecutive year is Richard A. Smith, chairman and chief executive officer of Realogy Holdings. Realogy owns many of the county’s leading brands, including: Coldwell Banker, Century 21, Sotheby’s International Realty, ERA Franchise Systems, Better Homes and Gardens Real Estate, and ZipRealty. With approximately 13,600 franchised and company-owned offices, and over 250,000 brokers and agents worldwide, Realogy touches one out of every four home sales in America. Moving up one spot to the second most powerful person in real estate is Ron Peltier, chairman and chief executive officer of HomeServices of America, a wholly owned subsidiary of Berkshire Hathaway. HomeServices posted solid growth year over year while continuing to add new companies in 2015, the largest of which was $2.5 billion First Weber in Wisconsin, pushing their total agent count to over 70,000, generating over 550,000 transactions annually. Zillow Group chief executive officer Spencer Rascoff, Gary Keller, co-founder and chairman of Keller Williams Realty International, and Dale […]

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The 7 Keys to A Successful MLS Conversion

by Victor Lund on January 12, 2016

If my history recollection serves me, Vancouver is where Canada’s first real estate board was formed in 1888. The current Real Estate Board of Greater Vancouver (REBGV) has been in continuous operation since 1919. They are also members of a leading regional MLS that encompasses the Fraser Valley Real Estate Board as a partner and the Chilliwack and District Real Estate Board and the British Columbia Northern Real Estate Board as customers. Together they transitioned 16,000 Realtors to Black Knight’s Paragon system. Many industry insiders are touting it as the smoothest conversion in history. WAV Group connected with Eileen Day, Chief Operating Officer, and Mike Pedersen, Chief Information Officer, to get a summary of their change management process where we learned the 7 keys to a successful migration. Each of these is critical to success, so they are in no particular order. Planning Every component of their conversion was planned in advance. They developed a plan for everything and spent two years planning ahead. The entire process was engineered in advance, and goals were set for every component of the plan right down to each detail, including specific goals for training attendance, help desk wait times, and communication uptake. Budget Very few MLSs plan for the financial stress to the organization in advance. The resources budgeted for conversions will vary from market to market, but if you planning a conversion, you should benchmark between $50 to $100 per user as extraordinary expenses. Done correctly, system conversions are expensive. Triple Your Staff Most large MLSs have systems for managing the effectiveness of the help desk, technical, training, and communications operations. In the case of help desk, excellence is maintaining averages of under 2 minutes for answering a call and call time averages in the 3-5 minute range.  One major choke point of a conversion is when you overload your systems during the parallel period and once the cut over happens. Under no circumstances do you ever want to let your members down with poor service. As a rule of thumb, factor in a 3x to 4x increase in your staff size for 6 months and provision overflow support from your vendor. In REBGV’s case, the staff went from 6 people to 20 people. Adhere to your benchmarks for hold times and continue to add staff to keep up. Test, Survey, Analyze This group did trial runs to test everything. As an […]

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MRIS and Trend Take Next Step Down The Aisle

by Victor Lund on January 12, 2016

MLS Evolved

Courageous, Unselfish,  Forward Thinking, Thoughtful – those are the adjectives that Association shareholders, brokers and agents are using to describe the merger of Metropolitan Regional MLS and Trend MLS. In an announcement today, the firms announced that they are now offering a combined data feed. This means that any technology service provider can get one data feed from both markets, reducing the costs associated with managing multiple feeds and normalizing data. Unified Feed is Designed for Participant Brokers Rockville, MD and King of Prussia, PA – Metropolitan Regional Information Systems, Inc. (“MRIS”) and The Delaware Valley Real Estate Information Network, Inc. (“TREND”) announce their intention to create a content feed of listing information from both multiple listing services (MLSs). The new combined feed will be available to brokers who participate in both MLSs, and can be used for IDX, broker back office and other data needs. “When brokerages operate across multiple marketplaces, they must aggregate information from multiple data feeds, apply the appropriate display rules for each MLS, and pay redundant technology costs, all in order to have a unified IDX search on their own websites or improve brokerage operations,” said Sandra Troccoli, Director of Information Technology & Website Services for Berkshire Hathaway HomeServices (BHHS) Homesale Realty. “This is a new opportunity that will reduce technology costs and cumbersome management of duplicate feeds. It highlights the importance of MLS consolidation from a technology standpoint.” Last fall, MRIS and TREND announced their intention to consolidate their MLSs to create the next era of MLS that will preserve compensation and cooperation, promote the expansion of an orderly and efficient marketplace and provide brokerage firms greater control of and access to their listing content. MRIS and TREND are starting now to find concrete ways to serve the combined brokerage community. The first product to be delivered will be a new feed with listing content from both MLSs. “MRIS and TREND are developing a streamlined way to deliver real estate information and provide brokers with easier access to all their listing content,” said Jon Coile, Chairman of MRIS’s Board of Directors. “This combined feed is the first tangible benefit to be delivered as an advantage of MLS consolidation. It brings economies of scale, common policies, and simplified processes to brokers in the Mid-Atlantic region. Without the challenge of administering multiple content feeds, we can spend more time focusing on our business and our clients’ […]

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Director of MLS in the “Big Easy”

by Jenna Woodruff on January 11, 2016

New Orleans Metropolitan Association of REALTORS®, Inc. is seeking a new MLS and IT Director to run their MLS operations for their wholly owned subsidiary, Gulf South Real Estate Information Network, Inc. The Gulf South Real Estate Information Network Inc., New Orleans, LA., is seeking an MLS Director to lead its 5600 member Multiple Listing Service, GSREIN. The company is looking for someone to administer and direct the activities, operations and staff of the Multiple Listing Service of the Association and oversees its IT Services. The ideal candidate is someone who has a working knowledge of the real estate industry and its technological trends. They must also possess MLS related job experience along with an understanding of the issues and challenges facing today’s MLS and its Participants. A candidate must have excellent work ethic and possess great organization, communication, management, technology skills and people skills. The company is looking for a progressive Leader and Manager adept at creating positive change for MLS systems while being considerate of the needs of the organization’s members. The New Orleans Metropolitan Association of REALTORS(R), celebrating its 100th anniversary in 2015, has a long history of providing amazing service, support and advocacy to its members. The company’s MLS and IT Director will be responsible for supporting and promoting a suite of highly useful and effective technologies, training and support services to help NOMAR members get the most out of their MLS offerings. The successful candidate will also be the point of contact for coordinating with IT and Network support vendors to maintain the company’s IT infrastructure. The role requires a strong ability to digest the needs of staff, leadership and members as well as sensitivity to the ever-changing demands of homebuyers and sellers. They will work closely with the CEO to ensure full transparency of the technology path and programs, communicating all plans, milestones and any pertinent challenges regularly. Finally, the Director of MLS and IT will be highly focused on benchmarking results against the plans outlined and will critically evaluate the success of technology programs and course correct in real-time. To learn more about the position please contact Marilyn Wilson at marilyn@wavgroup.com or Jenna Woodruff at jenna@wavgroup.com.

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Top 10 Facebook Posts of The Year

by Victor Lund on January 8, 2016

AdAge is the heartbeat of understanding how marketers are engaging with consumers online, and a great place to keep track of trends. I was attracted to this article that talked about the top 10 posts on Facebook in 2015. My intrigue was to understand if there was something that real estate could learn by looking backwards. Robert Plant Breaks Down into Tears When Ann Wilson Covers “Stairway to Heaven” – My conjecture is that a sincere emotional reaction (tears) combined with a recognized celebrity (Plant) that we can relate to (everyone knows the words to Stairway to Heaven). Optimistic People All Have One Thing In Common: They’re Always Late – My conjecture is that everyone either hates being late, or hates it when other people are late, or both. In some small way, this post turns hate into something good – optimism. Zombie-themed “Walking Dead” cruise setting sail in January – no conjecture. 15 hilarious parenting comics that are almost too real – conjecture is that humor always attracts people, especially clean humor that we can all relate to in some way. Fast Food Workers: You Don’t Deserve $15 an Hour to Flip Burgers, and That’s OK – lots of dynamic conjecture here.  This touches the familiar body of emotion that people manifest around fast food restaurants and minimum wages. This Moving Company Helps Women Leave Abusive Homes At No Cost – WOW! In a way, this is the only advertising related post in the top 10.  This one also hits home in a significant way because the moving company is in our town of San Luis Obispo. It is the story of Meathead Movers. The company was started by some local Cal Poly college kids trying to make some extra money. It has become a very successful company around the mantra that athletic college students come and move your stuff. The students also run back to the truck after they set down each box to show you how hard they work. http://www.goodnewsnetwork.org/meathead-movers-helps-women-leave-abusive-homes/ The conjecture here is that the company is dong something that is really good. I know that real estate companies are constantly doing things that are really good. As an industry, we “pay it forward.” As you set down your strategy for social media in 2016, think about what you can do that is Good, Family Orientated, Emotional, Includes a Celebrity, is familiar, and that people have […]

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Enroll Now for WAVes of Change

by Victor Lund on January 6, 2016

WAV Group is entering into the second year of offering our WAVes of Change™ webinar series. WAVes of Change is a quarterly webinar that is produced to keep executives and board members current on industry changes and opportunities for operational excellence. Program Overview The purpose of the WAVes of Change Series is designed to help Associations and MLSs across North America make well-informed decisions that will help propel their organizations forward. It is intended to keep your team up to speed without having to travel to multiple events around the country spending significant time and money. The quarterly (4) 1-hour online events will be designed to educate your Board, Staff and other invited guests about the following types of topics: Breaking News and its implications Technology Trends WAV Group research Industry Research Consumer Trends Broker Trends Threats and Opportunities Best Practices/Case Studies Your Board, Staff and invited guests will participate on the call with fellow Associations and MLSs from around the country, encouraging information sharing. Since Associations and MLSs share many of the same challenges, the questions posed by the audience will help provide ideas and insight for every participating organization. Since the event is virtual, your Board, Staff and invited guests can participate from whatever location is convenient for them – their office, home or your office. The session will be recorded and you will have full rights to share the recording to others in your organization as you choose. WAV Group can also provide you with the presentation materials if you need to use them for another presentation or discussion. About WAV Group WAV Group is one of the most highly respected consulting and research firms in the real estate industry today. They regularly publish white papers, research studies and articles helping to articulate ways to improve the productivity, profitability and long-term health of the real estate industry. WAV Group works with many of the nation’s largest MLSs and Associations as well as leading brokerages from around North America conducting industry updates and strategic planning sessions. The company also works with many of the most progressive technology organizations keeping them abreast of the latest trends in real estate tools. Third, the firm is the single largest source of real estate consumer research, providing regular insights about the latest needs and frustrations of homebuyers and sellers. Cost Includes: 4 1-Hour Sessions (up to 50 attendees) Recording of session Access […]

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Opportunity for a Senior Technology Director

by Victor Lund on January 6, 2016

WAV Group is working with a company in the southeastern United States  to find a skilled Senior Technology Director to join their team. The company is a large broker  committed to offering amazing service. The businesses are driven by a dynamic leader whose vision permeates each business unit. That vision, always putting the customer first and going a “step beyond” that, which is expected, has made the company the area’s #1 service-oriented real estate firm, year after year. FUNCTION/ROLE: The company enjoys an extremely strong brand that has established a reputation for delivering solid, and thoughtful integrated technology solutions for its agents and clients. The Sr. Technology Director will be responsible for purchasing and maintaining a suite of lead generation, brand building, and transaction processing tools second to none. This position will also drive the success of corporate IT solutions finding more effective and efficient ways to support the needs of the staff and sales professionals. Third, the Director will work closely with the marketing team to continually improve the engagement and lead generation capabilities of the highly trafficked broker website The successful candidate will be responsible for formulating and implementing the Technology plan that will help achieve the corporate strategic plan goals. While the ideal fit for this position will have strong leadership skills and technology vision, they will also have strong operational skills with the ability to oversee and seamlessly execute the complete operation of the company’s technology infrastructure as well as office, agent and consumer-facing tools. The Sr. Technology Director will need to be a charismatic leader capable of earning the trust of the leadership team as well as effectively leading, guiding, directing, inspiring and evaluating the work of 15 members of the technology team. The successful Sr. Technology Director will also be a strong manager and developer of people, adept at forming, staffing, guiding, leading, and managing. They will be expert at inspiring and guiding a progressive internal technology team. The successful candidate will also have proven skills at leveraging external development and systems integration resources where appropriate. The role requires a strong ability to work in partnership with marketing, and leadership to digest the needs of the company staff, training team, offices and sales professionals as well as sensitivity to the ever-changing demands of home buyers and sellers.  They will work closely with the President to ensure full transparency of the technology path, communicating all plans, […]

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WAV Group consulting will often involve recruiting key leaders to join a company and support the execution of their strategic plan. WAV Group is searching for a number of key positions now. If you are looking for a new adventure, be sure to let us know. Confidentiality is paramount for most of the recruiting that we do here at the WAV Group. Most often, we are seeking C –Level executives – Chief Executive Officers, Chief Technology Officers, etc. We support our clients in the effort to find alignment with experienced leaders. Here are some of the positions that we are filling: Head of Broker/Franchise Technology – One National firm, one South East Regional firm. Both positions report to the President/CEO. Head of Broker Business Intelligence – This may be the first position of its kind in America. This person will be responsible for leveraging data as an asset to generate market insights and new business opportunities. California, Bay Area. Head of MLS – Multiple positions available for medium sized MLSs – Association owned. Head of Broker Sales – East Coast All of these positions represent exciting opportunities. It’s time to clean up your Linkedin profile and sharpen your sword for the New Year. 2016 is expected to be a modest year for the economy, but a great year for innovation in the real estate industry as it awakens from the 2006-2014 economic slumber. Again, confidentiality is key. The caliber of people we are looking for are never jobless. We get that. But if you are looking for a change, or a new opportunity to expand or enliven your career – let us know. Happy New Year!

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