Crye-Leike, Realtors® Recognized For Outstanding Website Marketing: Recipient Of Coveted SEO Strategy Award

by Victor Lund on March 25, 2016

Crye-leike IT SEO Award 3.9.16 PosedCrye-Leike IT SEO Award 3.9.16 Action Downsized Nashville, Tenn. (March 9, 2016) – Crye-Leike, REALTORS®, the nation’s fourth largest privately-held residential real estate firm, was named the winner of the 2015 Most Effective Search Engine Optimization (SEO) Strategy Award for outstanding website marketing of its Crye-Leike.com website. This coveted SEO award was presented by Leading Real Estate Companies of the World® (LeadingRE), a global community of more than 500 high-quality independent real estate firms.

Crye-Leike.com was recognized for its website marketing strategy in making it easy for consumers to find its website, with competitive positioning on popular search engines, unique content focusing on key markets, effective incorporation of social media and other tactics. This win marks the fourth time Crye-Leike has achieved this distinction, including years 2014, 2011 and 2010.

Additionally, LeadingRE® presented Crye-Leike the Website Quality Certification (WQC) Award for being among the best in setting the standard of website excellence in design, technology and service. Among Leading RE’s 136 certified sites, Crye-Leike.com was one of eight websites chosen in 2016 for this award of excellence.

Crye-Leike has annually maintained its website quality certification since 2009 when LeadingRE established this certification program to recognize and encourage superior websites among its 500+ member firms.

The awards were presented at the network’s annual awards gala in Miami Beach, Fla. which attracted nearly 2,500 real estate professionals from 25 countries. Chief Executive Officer Harold Crye and Chief Information & Strategy Officer Gurtej Sodhi accepted the awards on behalf of the company’s Information Technology Division.

Winners were selected by a panel of independent judges who conducted a thorough comparison of 500-plus real estate companies globally in the LeadingRE network, rating and ranking these websites against a long list of performance metrics.

Every 12 minutes, the Information Technology Division of Crye-leike updates over 400,000 property listings on Crye-Leike.com to ensure the most accurate information, noted Sodhi. Crye- Leike.com pulls its real estate data from numerous member Multiple Listing Service agencies in nine states where Crye-Leike has a market presence.

“With our web site generating over 12,000 visitors per day and 30 million hits per month, you will not find any other local real estate company to come close to Crye-Leike’s internet activity,” said Sodhi who is a two-time award recipient of the Nashville Business Journal’s 2014 & 2015 Chief Information Officer Award in its Large Private Companies (501+ employees) category.

“Earning recognition among this elite LeadingRE group is a considerable achievement and quite notable,” said Crye-Leike Founder Crye who is treasurer of the board of directors of Leading Real Estate Companies of the World. “Our IT Division is to be commended for its commitment to providing innovative technology solutions for our Crye-Leike customers and sales associates.”

Crye-Leike (crye-leike.com), a full service real estate company for 39 years, is ranked the nation’s sixth largest residential real estate brokerage firm among the nation’s top 500 and is the largest real estate company in Tennessee, Arkansas, Mississippi and the Mid-South. It has a network of over 3,000 sales associates and 115 branch and franchise offices located in a nine-state region. Headquartered in Memphis, Tenn., Crye-Leike attained sales of $5.7 billion and 31,400 closed transaction sides corporate wide in 2015.

Leading Real Estate Companies of the World® (LeadingRE) is the home of the world’s market-leading independent residential brokerages in over 50 countries, with over 500 firms and 120,000 associates producing over 1 million transactions valued at $321 billion annually.

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