June 2016

CRM Impact on Recruiting and Retaining Agents

by Victor Lund on June 27, 2016

victor27june

WAV Group has deep experience supporting real estate brokers on the selection and adoption of Customer Relationship Management (CRM) for their agents. Sometimes the best business strategy is a simple one. All research points out that successful real estate agents have 500 or more legitimate prospects in their CRM and they actively communicate with those prospects with a customer for life philosophy. Bearing this in mind, a broker or manager can better understand customer value of agent recruiting and retention. If you have been in the industry a long time, you may know the story of Intero Real Estate in Silicon Valley. They worked with a company to build a CRM that became the cornerstone of their business. They used it to recruit like crazy from Alain Pinel and Coldwell Banker and became one of the largest brokerage firms in America under the leadership of Gino Belfari. Granted, having an agent CRM is a requirement for brokerages today, and Mr. Belfari and his partners built the business on far more than a piece of technology. But this is an iconic story that shows the representational value of implementing CRM successfully in a brokerage and the resulting value of how agents using CRM leads to customer development, customer retention, and long term success.   Agent Experience Demographics Recently, we have begun to create three categories of agents: New Colonists, Old Colonists, and Native Loyalists. The New Colonists – Those who have been in real estate less than six years and at the brokerage less than six years. The Old Colonists – Those who have been in real estate more than six years, but who are relatively new to the brokerage. The Native Loyalists – Those who are well experienced in real estate with over seven years of experience and who have also been at the brokerage more than six years. Interestingly enough, we have begun to use this methodology with all of our enterprise software adoption research. As it turns out, year six seems to have a material breakpoint in terms of behavior. At year six, the agent is experienced and routine in their behavior. Changing behavior for people who have been in real estate for less than six years is very different than changing behavior for professionals who have been working in the industry for more than six years. More importantly, it is vital to communicate differently to these groups. […]

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One of the most coveted honors in real estate is the Inman Innovator Awards from Inman News. Just being nominated is a huge honor and CoreLogic just scored a nomination for Trestle. Andrea Brambila, Deputy Editor of Inman News, who adroitly covers the MLS industry, recently wrote about Trestle: “CoreLogic unveils a marketplace for real estate data; New tech gets agents closer to ‘plug-and-play’ tools.” Her 3 takeaways nail why this product is getting such a heavy-duty buzz before it’s officially launched: The new Trestle dashboard from CoreLogic will offer brokers, MLSs and tech companies a marketplace to purchase MLS and CoreLogic data. Brokers and tech companies will be able to get a single data feed with standardized data from multiple MLSs to use in their agent tools and websites. Brokers will also be able to syndicate their own listing data. Trestle will help MLSs earn non-dues revenue and manage their data contracts. Here is a news release just issued about the CoreLogic Inman Innovator Award nomination for Trestle: CoreLogic Nominated for INMAN Real Estate Innovation Award IRVINE, Calif., June 20, 2016—CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled services provider, announced today it has been nominated for the coveted Inman Innovator Award for 2016. The awards are given each year by Inman News to recognize and celebrate innovation and accomplishments in the real estate industry. The winners will be announced by Inman at a red carpet gala event on August 8, 2016, in San Francisco. CoreLogic is nominated for its work on Trestle™, a new solution that addresses the fundamental data access and data management problems that real estate brokers, technology providers, and multiple listing organizations struggle with today. At the same time, Trestle simplifies the delivery of CoreLogic property intelligence to a broad audience of real estate professionals and technology vendors. With a production launch scheduled for this summer, Trestle is a national marketplace that connects data sources with data recipients. Trestle is recognized for a variety of features that help multiple listing organizations improve control and management of their listing data relationships. Key Trestle innovations include the combination of listing data with access to best-in-class CoreLogic property data, access to premium automated valuation content, and the aggregation of national listing data into a single repository certified by the Real Estate Standards Organization (RESO). With Trestle, brokers and technology providers can power their real estate applications with high quality […]

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Upstream Nominated for Real Estate Innovation Award

by Victor Lund on June 20, 2016

UpstreamRE™, a collaborative venture between real estate brokerages, has been nominated for the coveted Inman Innovator Award. The Inman News Innovator Awards are given each year to recognize and celebrate industry innovation and accomplishments. Over the past year, Upstream has been forging forward and capturing Inman News headlines with the nomination of their Board of Managers, selecting Realtors Property Resource® as their vendor, and hiring industry veteran Alex Lange as president and CEO, and announcing the Alpha launch of the application in their first five MLS markets: MLS Listings of San Jose and Northern California, NorthstarMLS in Minnesota and Western Wisconsin, RMLS of Portland metropolitan area, West Penn MLS of Pittsburg covering northern Pennsylvania, and North Texas Regional Information Systems of Dallas and central Texas. Upstream is a data management solution jointly owned by real estate brokerages that operate like a cooperative.  Robert Moline, Upstream Chairman of the Board, recently address the real estate industry leadership at the National Association of REALTORS® midyear meetings where he explained, “Essentially, Upstream is a database of all kinds of real estate related data that goes far beyond a listing data set. Upstream allows single entry into one place and enables brokers full control of distribution of all the expanded data.” Inman News cites Upstream as an example of the real estate industry finally disrupting itself instead of being disrupted by outsiders. As brokers succeed in better managing their data as an asset, it opens the doors wide to future opportunities to best serve the real estate home buyer and seller. “The concepts we are addressing are actually quite simple, but the implications if done well are powerful and far reaching. Creating efficiencies, facilitating deliberate distribution and inspiring industry-wide innovation continue to be our guiding principles,” says Alex Lange, Upstream CEO. ________ UPSTREAM™ is a new data management company created by brokers and their representatives and for the real estate industry and consumers to provide a central point of entry, a repository and a distribution platform for real estate property data, with the goal of improving efficiency, providing broker/agent control over data which they have generated and for which they are responsible, and enhancing the consumer’s experience by delivering more accurate, timely and consistent property information throughout the country. The UPSTREAM™ board of managers includes representatives of Better Homes & Gardens, Berkshire Hathaway HomeServices, Century 21, Coldwell Banker, ERA, Keller Williams, Leading Real Estate […]

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Congratulations to Annie Ives for being featured as a Power Player in Angeleno Magazine. For those of us not from Los Angeles, Angeleno Magazine is a highly respected local journal. She was touted for her leadership of TheMLS/Claw since 2002. Congratulations Annie! Read the entire article here!   https://themlsblog.com/2016/05/25/news-ceo-annie-ives-profiled-in-angeleno-magazine/

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MRED Takes Bold Step to Elect Outside Director

by Marilyn Wilson on June 15, 2016

MRED

We are so excited to see how MLSs are starting to cross-pollinate talent across markets. Congrats to MRED in Chicago for electing Art Carter, CEO of the California Regional Multiple Listing Service, the nation’s largest MLS to their Board of Directors. We, at WAV Group often promote the idea of inviting diverse talent and perspectives to sit on MLS Boards. Boards in most industries elect participants with diverse backgrounds in finance, marketing, product development and management. MLSs generally only invite agents and brokers from their local region to participate. A move to elect a strategic manager from outside of the MRED region demonstrates how Boards can become more well-informed by encouraging a depth of expertise and perspectives to the table. Art Carter is a great choice to prove out how MLSs can learn from one another. Mr. Carter not only runs CRMLS. He is also the chairman of the board of RESO(Real Estate Standards Organization) and is also heavily involved in the Council of MLS and the COVE group. He has a strong financial management background so he can help bring accounting disciplines unique to MLS organizations. He will add a new dimension to the discussions on key strategic issues that will undoubtedly help drive MRED to continue to strengthen its leadership position in the industry. Great job MRED! Congratulations Art! Here’s the Full Press Release: Midwest Real Estate Data (MRED), Chicagoland’s multiple listing service (MLS), announced that Art Carter, Chief Executive Officer of the California Regional Multiple Listing Service (CRMLS), has been elected to MRED’s Board as its new Strategic Manager. MRED created the position of Strategic Manager, to be filled by up to two individuals at the discretion of and election by MRED’s Board members. Strategic Managers are invited onto the Board because of their expertise and participate on an advisory basis. Their input is invited to enhance the ability of MRED’s leadership to make the best decisions and serve their real estate professionals in the most effective manner. As CEO, Mr. Carter oversees the strategic direction of CRMLS. With more than 80,000 agents, it is the MLS serving the largest number of real estate professionals in the country, encompassing 36 REALTOR® associations across California. Mr. Carter has been CEO of CRMLS since 2005, and under his leadership it has successfully merged with three other MLSs, obtaining over 40,000 new members. Mr. Carter is one of Inman News’ […]

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What I Learned From Muhammad Ali

by Kevin Hawkins on June 14, 2016

Mohammed Ali

When I was growing up in Chicago in the 1960s, professional boxing was a big sport that my dad followed and heck, like a lot of kids, I enjoyed many of the things my parents did. My dad exposed me at a very young age to a gold-medal Olympic boxer named Cassius Clay, who would later changed his name to Muhammad Ali. Ali was the classic showman who pontificated by using the most quotable quotes. That talent, mixed with a boxing acumen we had not seen before, made him a PR person’s dream, but his activities also made him an occasional PR person’s nightmare. He was in the mix of the turbulent 60s, and I vividly remember his charisma and cockiness: from when he announced his name change (denouncing his “slave” name) in the midst of the Civil Rights movement, to his arrest for evading the Vietnam War draft. This made Ali an incredible polarizing figure, buoyed by his braggadocios approach when the cameras came on. But in the end, it turned out that Ali’s taunts and beliefs were really nothing more than the truth. Time vindicated his actions. But through it all, Ali just didn’t talk the talk, he walked the walk with a confidence that was simply magnetizing. Looking back Full-disclosure: I was, am, and always will be a Muhammad Ali fan, so I write this with extreme prejudice. I kept a scrapbook as a kid, an old spiral-bound calendar planner with a red cover my dad has discarded, which I found the other day. Inside, I pasted an eclectic mix of newspaper photos: Apollo missions, photos of all the 1968 presidential candidates like Nixon, Humphrey and Wallace, Chicago Blackhawks legend-in-the-making Bobby Hull getting his mouth wired shut from a broken jaw while his young son looked on in sadness, and most importantly, photos of Ali and my other favorite boxer, ‘Smokin’ Joe Frazier, and the punishment his face took after beating Ali in March 1971 at Madison Square Garden. The year before, my dad brought home something for my brother Eddie and I. Dad was the night manager at the old Continental Plaza on Michigan Avenue, a Westin hotel across from the Hancock Building (now called the Westin Michigan Avenue). He would meet many celebrities and even world leaders, checking them into their rooms on a regular basis, but he rarely asked for an autograph. This night […]

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Are You Selling To Your Competitors

by Victor Lund on June 14, 2016

Communications

Companies across the real estate spectrum who are selling to their competitors are having fantastic results. The process of expanding your communication strategy to include competitors is found to drive more new business than ever imagined. In the old days, companies locked down their communications plans to hide from sharing information with their competitors. Today, the overwhelming trend is to occupy more share of voice to position your company as a market leader. WAV Group consulting works with Associations of REALTORS®, Multiple Listing Service Providers (MLS), and technology firms to implement these programs through WAV Group Communications. Below are some examples, some of which are customer examples, others which are not. Association of REALTORS® Example San Diego Association of REALTORS® has a vision to unite all Associations in San Diego County under one Association. They do a number of things that aggregates the other Associations, but the impact has been to profoundly draw more agents to join their Association. SDAR is not a client, but we watch their strategies carefully They email their newsletter to non-Association members to keep them informed about the services they offer. They open small service centers in competitions territories to provide local Association services. They invite county wide Association members to their events and conventions. They provide new member incentives. Use your Public Relations to introduce your value in the marketplace through local TV, Radio, Newspaper, Magazines, etc. Many of these strategies seem unsavory, but if you are competitions for Board of Choice and your Board of Directors tells you to grow – then this is what you need to do. Today, SDAR has about half of the Association members in their county. Multiple Listing Example The California Association of REALTORS® provides MLS services through California Regional MLS (CRMLS). It has grown to over 80,000 subscribers and is the largest MLS in America. Leverage the relationship with the California Association of REALTORS® to communicate CRMLs offerings to all State Association members. Lobby directors of competitive MLSs to inform them of the offering Get involved in RESO, Council of MLS, and speak at national conferences Leverage Public Relations to develop your MLS brand in local media and real estate business media. California Regional MLS has compelling and competitive offerings. From humble beginnings with 40,000 subscribers, they have evolved to double their size. There are about 200,000 to 250,000 possible members at CAR, so they have plenty […]

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This is YOUR Year!

by Marilyn Wilson on June 14, 2016

2016

Doesn’t it seem like life just keeps getting faster and faster?  It forces us to put our head down and just DO all the time.  We’re not always thinking about where our organization is focused or why they are even focused on it.    We’re so busy surviving the day to day that sometimes we can’t see the forest for the trees! So how do you get yourself back to a place where you’re focused on continual improvement in your business?   Who has time to do strategic planning anyway, right?  While every business suffers from these thoughts on occasion, it IS really important to take a step back and take a look inward to ensure your organization keeps growing and evolving. Learn how to make 2016 YOUR year to make your organization even more amazing! Here are five simple steps you can take to help take your business to the next level: Talk to your team There’s nobody that knows your company better than your own agents and staff.  Take the time to get together with them and ask them what they like best and least about working with at your company.   If you feel like your team might be uncomfortable talking to you directly, you can also hire facilitators to help you. Where is your money best invested? We’re all investing time and money in technology, training, support services and compliance.  How do you know what programs are most meaningful and most impactful? The quickest way to get the answer to this question is to ask those that use them.  We recommend building a survey that helps you better understand what programs are used most and why.  Its really important to learn what is NOT working too – that’s where the opportunities really lie. What’s my competition doing? Even MLSs and Associations that do not have a lot of direct competition face competitive pressures.   Every organization needs to think about where agents and homebuyers and sellers derive value.   Why do consumers visit Zillow so often?  Why do agents attend training classes from out of area instructors?   Why do agents insist on buying their own technologies even though you often them tons of options yourself?  All of these questions and more need to be answered to truly understand the competitive context of your business. What’s going on around me? Every brokerage, MLS and technology company needs to be in tune with […]

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Zillow

Real Estate is not just an online thing. It’s a global thing. People buy houses all around the globe, and in many nations – the notion of online real estate is hot.  In the small nation of England, companies valued at £312m, or £40m Housesimple along with easyProperty and eMoov are all trying to make a go of it with significant venture backing. Online real estate is ripe for the taking. Zillow Group will not need to go out for additional funding to pivot to online real estate.  The company is valued at over $5B and is operating at a run rate of $703M. Their balance sheet shows $570 Million in cash and cash equivalents. Moreover, as the Sydney Morning Herald reports,  Google has registered as a licensed mortgage broker in the US and is already working with Zillow to sell home loans. Google has $90 Billion languishing in cash. Situating that cash in home mortgages is a way to put that money to work. Zillow Knows The Consumer Better Than Most Brokers Want to know who owns what house? Zillow knows. Zillow launched an effort to acquire public record data years ago. But Zillow’s customer record goes beyond the public record. Zillow knows the home buyer and sellers’ email address and phone number from a decade of consumers passing through their portal. They even know who the agent was that worked with them on their last transaction! Zillow Premier Agents Are Ready When you compare and contrast brokerage business models, Zillow is likely to pursue a model like RE/MAX. Zillow Premier Agents are already paying $500 or more in desk fees. These agents are well trained in working with online buyers and sellers and they have pent up demand for agents to join in every Zip Code in America. Zillow Broker Website Is Ready IDX/VOW Broker Website. Zillow.com or Trulia.com can quickly convert to and IDX powered broker website. Indeed, RETS.LY is the data aggregation solution for this.  And they obviously have the consumer traffic on their future broker website already, leading the planet with more than 50 Million monthly visitors. They also have mobile search in the bag for both agents and consumers. Zillow Agent Websites are Ready Zillow has long supplied agent websites through their subsidiary Diverse Solutions. Even though Diverse has not been on the cutting edge agent website innovation, they are in the market and have […]

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Are Real Estate Agents Dishonest?

by Marilyn Wilson on June 14, 2016

Diagram Trust Agents

A few months ago I spoke to the owner of a start-up company who was completely convinced that consumers do NOT trust their real estate agents to help them find service providers. He believed that agents were not the best group to help a home buyer secure all of the services they need to complete a transaction. He passionately believed that consumers believe that real estate agents are dishonest and do not have the best interest of their clients in mind. For those of you that read the WAV Group blog, you know we are not shy about talking about the areas where our industry can be stronger.  While there is always room for service improvements, our fundamental premise is that consumers DO trust their agents to help them in every step of the transaction.  The GOOD NEWS?  We were totally RIGHT!   The Houston Association of REALTORS® took on the task of measuring consumers’ trust in their agent to find service providers for their clients. They reached out to nearly 8000 real estate consumers through their Consumer Research Panel and found some fascinating results.  An overwhelming 95% of buyers that responded to the survey believe that their agent has their best interest in mind!   They believe that their agents made it easier to find service professionals while saving money as well. Homebuyers and sellers told us that their agents gave them viable many options of service providers to consider.  87% of those that are satisfied with the service provider recommendations they received are likely to recommend their REALTOR®.  Importantly, 82% of homebuyers and sellers believe that service provider recommendations are a key part of the REALTORS job. The key premise of the start-up company trying to connect consumers directly with service providers was that agents are fundamentally motivated by the wrong things and may even be taking kickbacks or worse from service providers. In this survey of over 1100 responses, just 2 of the respondents believe that their agent maybe referring them to companies that maybe providing them with payment. MYTH BUSTED!  Bottomline, helping to support customers for every part of the transaction is KEY to what makes a REALTOR special.   Don’t forget to play this up in listing presentations, web content and anywhere else where you can take credit for it!

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How MLSs Stand To Benefit From Upstream

by Victor Lund on June 14, 2016

Upstream Logo

The pessimist MLSs among you will look upon the title of this article with raised hairs. The lens that we have adopted here is for a single focus. Namely, to search for specific context within the databases of Upstream that may be of value to MLSs. Remember, Upstream does more than manage listings, but it does  start with the MLS destination in mind. The MLS does not need to change their business rules, or modify their data schema. They need only disclose to their brokers what their rules and schema are and accept a broker load as is common among nearly every large regional MLS today. With MLS participation, Upstream will, in turn, create and maintain an environment that will allow for data management that will adhere to the MLS’s requirements. There are a few ways that Upstream will benefit the MLS, so it is worth nominating them. In aggregate, the MLS is likely to reduce administrative fees as a result of supporting Upstream. Fewer Broker Feeds A broker feed is a data feed of a broker’s specific listing data. Unlike an IDX feed, it only supply’s the listing data that is associated with that broker’s ID, or in some cases, the brokers many IDs. There are some Regional MLS markets where this may be a confounding task. For example, the Central Coast Regional MLS in California has Associations of REALTORS that assign broker IDs to each broker’s office. If you have agents in that office that belong to more than one Association, then there are more than one broker ID for that office. As a result, a brokerage with 13 offices may have 20 or more office IDs that need to be carefully compiled to provide the broker with a feed of their listing data. With Upstream, the broker already has their data, so broker feeds become an administrative thing of the past for MLSs. Fewer Syndication Feeds Listing syndication has always been profound for the MLS. It is a very complex process whereby the MLS needs to understanding things like “who authorizes listing Syndication,” and requires a control panel for the authorized person to “manage channels that receive listings.” Thankfully, Move’s Listhub product solved this challenge until Zillow Group unsolved it by withdrawing from Listhub. This caused some MLSs to scramble to provide direct feeds of brokerage’ opt-in listings to Zillow. It caused the MLS to fabricate a […]

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Mary Meeker

One of my favorite research rituals is the annual release by Mary Meeker of her Internet Trends Report, the latest of which was issued on June 1. Meeker was catapulted into the financing world spotlight as the lead manager at Morgan Stanley for Netscape’s IPO in 1995. Later that year, she and Chris DePuy at Morgan published The Internet Trends, and it quickly became the definitive digest of the current state of the Internet, as well as discerning big-picture trends. Meeker would go on to serve as a research analyst for another notable Morgan Stanley IPO in 2004: Google. Today, Meeker is a partner with the Silicon Valley venture capital firm of Kleiner, Perkins, Caufield & Byers, and continues to publish the most definitive annual report on the Internet. Like Warren Buffett’s annual letter to shareholders, it has become one of my annual must-reads. Presented in a slideshow format, this year’s report – available in a PDF here – is over 200 pages long and is packed with economic, cultural, business and technology data that is so comprehensive, it is mind numbing. So here’s my attempt to extract just 3 key takeaways that should be of particular interest to the real estate industry. In truth, there are dozens more, but this is an attempt to show that the full consumption of this report is worth the chore. Trend: Global aging Global birth rates are down (39% decline since 1960) and global life expectancy is up (36% increase since 1960). This is true in the U.S., as illustrated by these charts from the report: Takeaway: This is a huge demographic trend in the U.S. that will have a long-lasting impact on real estate, from the types of homes we are building, to where we are building them.  Initially, we are entering the early stages of an era when Millennials are going to have to buy Baby Boomer homes as the Boomers downsize and the Millennials build families because Millennials are aging, and starting to have more children too. The challenge is there are more single Millennials, and more of them are unemployed. As Meeker’s report notes, these two generations are very different, so real estate sales professionals need to understand how to serve both. The report notes that Millennials are more urban, more single, more diverse, better educated, but also are underemployed, as shown here: Trend: 35 to 54 year olds still […]

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trulia

              WAV Group provides brokers with consulting on online marketing. One of our services includes benchmarking the effectiveness of listing syndication strategies. We have been tracking the performance of a real estate broker’s listings dating back to 2006 by publishing channel. As these reports show, Trulia effectiveness has decreased to a remarkable volume of no leads per week on 367 listings. The same report in 2013 showed between 12 and 25 leads per month. It begs the question “If a third party consumer website is not delivering value, should a broker continue to syndicate?” One thing is for sure, we can thank Trulia from helping real estate broker and agents get away from newspaper print display advertising. Trulia provides a vehicle where by a seller can be assured to reach a reasonable pool of prospective buyers. Newspaper effectiveness died in 2000 when brokers were routinely paying hundreds per listing in print advertising per month. Trulia not only allowed brokers to divest in print advertising, but they pay them in the return of leads, website visits, consumer online property walkthroughs, and so many other intangible ways. Consume this information carefully. If you are a broker, pull your Trulia reports and observe your benchmarking changes. Depending on your market, these numbers could vary greatly. I have seen far better performance than this and far worse. I chose this because it is a middle case for us. Think of this as nothing more an illustration of the analysis that you should do to measure the effectiveness of your online marketing and listing syndication strategy. Site Visits from Trulia to Broker Website Decline There are some astounding observations from the comparison of 2013 to 2016. Site visits to broker sites dropped from 140 or 150 in 2013 down to 16-27 in 2016.  Here is another way to look at it. When brokers purchase click traffic on this type of website, they average something like $30 cost per click. In 2013, the value of putting your listings on Trulia included the number of clicks multiplied by the market value of a click – ($30*150=) $4500 in online advertising value per week. Today Trulia has dropped to delivering about 25 clicks per week ($30*25) or $750 dollars in online advertising value. This particular broker gets 5500 unique visitors a week to their broker site, so the drop of 25 clicks […]

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RESO

COMPLETE THE SURVEY NOW The Real Estate Standards Organization, RESO, has been hard at work creating consistent data across MLS regions and across the country by creating the RESO Data Dictionary.  To date 1.1 mm agents across the country now have access to RESO Data Dictionary thanks to the hard work of Leading Real Estate Companies of the World, The Realty Alliance, NAR, MLS system providers and MLSs across the country. This normalized data built from years of work with technology leaders from around the industry is being used to fuel Upstream, Broker Public Portal (Homesnap) and the AMP program.  RESO standards are making it easier for brokers to expand into new markets and to work with innovative technology providers. WAV Group, along with RESO and its industry Ambassadors, is very interested in learning more about the challenges you and your brokerage face with data management today and what RESO can do to aid in your challenges.  We would like to gather insights from you as a broker about RESO and candid feedback about the challenges you deal with when trying to ingest and manage MLS data. If you can spare about 5 minutes we would love to get your input! If you are a broker interested in completing the survey, CLICK HERE! If you are an MLS interested in distributing to your brokers, CLICK HERE! If you would like to learn more about RESO and how you can be involved, contact Marilyn@wavgroup.com.

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What happens if Your Tech Leader is Hit by a Bus?

by Kevin Hawkins on June 8, 2016

Future-Proof-

Bob Rosecrans and Michael Koval at Pixces Consulting Group are a little more subtle in addressing this subject in their new White Paper “Real Estate Brokers: Is your CIO future proofing your business?” But the title of the paper’s first chapter really says it all: “I love my CIO but…” What follows in an exceptionally candid and insightful examination of the conversations that Chief Executive Officers or broker-owners must have with their Chief Information Officers – or 0whoever is the Technology leader or point person at their brokerage. As Senior Partners at Pixces – and industry power hitters – Koval and Rosecrans specialize in helping real estate brokerages address IT business solutions to solve business challenges. The deep insight they share is based on years of highly honed experiences. Koval, a founder who also serves on Pixces Board of Directors, was the Chief Information Officer for Long & Foster Real Estate. There he was responsible for all technology, business solutions, IT governance, security and online systems. Koval also has served on numerous boards including Trulia, National Association of Realtors Security & Policy Group, LeadingRE and The Realty Alliance. Rosecrans previously was the and Chief Security Officer for the Graduate Management Admission Council (GMAC), an international non-profit organization providing services to business schools, including the widely used Graduate Management Admission Test (GMAT). He also was the CIO and CSO for the Blue Cross Blue Shield Association, a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield companies. What they impart in this White Paper address the reality that most real estate brokerage leaders simply do not have the deep tough-talk they should with their Tech leaders. The harsh truth is, if, God forbid, a brokerage’s CIO was hit by a bus, chaos is likely. The good news is, in their White Paper, the authors outline a specific game plan for what a CEO should expect from their CIO with very clear objectives and direction. Future proofing The goal of the White Paper clearly is to help a CEO answer these questions: Will my brokerage, as it is configured and managed today, enable continued growth? Can my CIO drive the innovation we need? Is my leadership team engaged? Do we have the technology vision and the innovation road maps to execute? Do we have the talent? The right partners? The right products? Commitment and passion? These are […]

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RESO

As you probably know MLS Policy requires that every MLS gain certification for the RESO Web API by June 30th, 2016. For those that are do not live, eat, sleep and breathe technology, even the words Web API can be confusing and even a little intimidating! CMLS recognizes the need for all of us to get a better handle of the important goals that putting a Web API in place can solve for MLSs, brokers and technology companies. RE Technology is proud to help CMLS host a webinar in June 14th to help MLSs better understand this important next stage of technology innovation available when RESO standards are in place! This important session is FREE and open to ALL MLSs and Brokers, not just CMLS members.  It will be held on Wednesday, June 14 at 1:00 pm Eastern/10:00 am Pacific. The topic is going to be addressed by several of the most qualified experts in the industry on RESO. RESO Executive Director Jeremy Crawford, with RESO Board Members Michael Wurzer and Rebecca Jensen will share their insights and experience, for a soup-to nuts look at the RESO Web API Certification process, which is now FREE to all MLSs that are current on their Data Dictionary Certification. Council of MLS CEO Denee Evans will be moderating the session. NAR policy requires this Web API adoption by June 30th. Bring your questions and share this information with your team and learn how fast and easy Web API Certification can be from the experts. Register here.  

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