InstaView 3.0 Introduces First Structured Data to Virtual Tours

by Steve Cook on January 24, 2017

Independence, Ohio— January 23, 2017. This week InstaView 3.0, the newest release of Property Panorama’s category-leading virtual tour platform, became the first virtual tour to publish Structured Data. Structured Data allows search engines like Google to render Agent Profiles, Office Profiles, Open Houses, and Property Detail summaries within search results, dramatically improving the search optimization of real estate listings.

“Structured Data makes it easier to find and deliver information and is driving more consumer engagement with our new InstaView tours. InstaView tours are already receiving six times more unique visitors than any other listing marketing tool,” said Property Panorama CEO Mike Barnett.

“By integrating rich listing data with lush visuals into a single package, InstaView 3.0 allows search engines and consumers to find what they are looking for in search results,” said Barnett. InstaView 3.0 complies with RESO standards and Schema.org, a collaborative site sponsored by Google, Microsoft, Yahoo and Yandex.

InstaView 3.0 also introduces a completely new fully responsive viewer that has been redesigned to create an image-centric, full-screen tour experience able to render the highest quality photography from sweeping panoramas to fine interior details. InstaView 3.0’s platform is so flexible that it easily renders any visual media format in use by any of the Internet marketing tools, including Matterport’s immersive media technology, 3DM Digital floorplans, HD and 3DF photography and videography, 360º panoramic photography and more.

InstaView 3.0’s MLS Enterprise launched this week at the New England Real Estate Network, making the program available to 7083 members. InstaView 3.0 has also been launched at First Multiple Listing Service (FMLS) to their 39,250 members. The branded InstaView 3.0 Broker Enterprise solution will follow within a few weeks of the MLS conversions.

“We are pleased to offer Property Panorama’s InstaView virtual tour product as a Member Benefit. Several factors influenced our decision to offer this product including the level of service, customization options and 99.99 percent uptime record. The ease of use is also a great benefit for our members.” said NEREN CEO Joe Ryan.

“Agents will be able to access InstaView tours from the Clareity dashboards with the convenience of Single sign on,”said Amy Gorce, president of Clareity.

To illustrate how Structured Data improves agents’ presence on Google and other search engines, Google has leveraged structured data to greatly expand the agent profile and company information for Ohio Realtor, Hope Marsh which appears on the right hand side of the Google search result page. The “knowledge panel” takes structured data to another level. (See below)

Hope Marsh

 

“Until 60 days ago, Hope Marsh was nowhere to be found on the search engines. Property Panorama intends to use Structured Data within Instaview with the goal of delivering this powerful search result, for free, to every real estate professional in our system,” said Barnett.

InstaView 3.0 includes all the features that have made it the virtual tour platform of choice for 548,766 active Realtors. Every InstaView tour is automatically created and attached to the MLS listing, and at the same time, a video is created and automatically uploaded to YouTube and syndicated to REALTOR.com, Facebook and Twitter. InstaView remains fully synced with the MLS and renders an unlimited number of photos. Users can upload custom music, and voiceovers. The InstaView platform also creates PDF versions, virtual flyers, MP4 formatted videos and Turbo Text.

“Hundreds of thousands of agents, most without listings, can now have an entirely new tool, a Property Panorama Agent Profile page, to market themselves from the very onset of them entering the industry, where they can add their areas of service and expertise, certifications, designations and eventually their listings” says Barnett.

With over 6.7 million tours already created, Property Panorama’s Instaview tours set the industry standard for automatically generated, high quality tours that generate quality leads and sell homes. InstaView delivers the highest quality property virtual tours almost instantaneously, with virtually no effort from agents, brokers, or MLSs. Fully automated, they are the only real “click it and forget it” virtual tour system on the market today. InstaView tours update every hour from the MLS, or more frequently upon request.

About Property Panorama and InstaView

Property Panorama is the highest rated and number one provider of virtual tours in North America. Since the launch of InstaView, Property Panorama has also been able to maintain its position as the number one provider of non-gaming videos to YouTube. Currently, Property Panorama supplies products to 544,686 Realtors© through more than 165 multiple listing services and Realtor® boards and associations, as well as directly to independent broker divisions of leading franchises, including Realty One, RE/MAX, Howard Hanna, Berkshire Hathaway, Keller Williams, Century 21, ERA, Coldwell Banker and many other. InstaView Broker Enterprise is also integrated into Reality Alliance members Northwood Realty and Latter & Blum. Property Panorama has created virtual tours for more than 6.7 million listings around the world. Property Panorama is the preferred provider for CoreLogic and Navica, and has also integrated InstaView in most major MLS Vendors including FLEX/FBS, Black Knight/LPS, Rapattoni, and Solid Earth.

NOTE TO EDITORS: A backgrounder on InstaView 3.0 and Structured Data as well as graphics and screenshots are available.

News media contact:

Steve Cook
WAV Group Communications
202 257-3652
Steve@wavgroup.com

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