Independent Brokers Find Their Secret Sauce

Real Estate is among the most competitive industries in America. On Main Street in America, only clothing stores and restaurants have as many offerings. Although Leading Real Estate Companies of the World is the clear leader in the independent broker category; they focus primarily on the largest independent brokerage in a given community. Franchise Organizations have set their eyes on the Independent Broker for many years, offering their brand, technology services, and business guidance as reasons to give up independence and join their flock. For too many years now, the independent broker has been isolated, alone, without a family to [...]

By |2018-05-03T21:22:55-07:00February 27th, 2017|Broker-Agent Information, Press Releases|0 Comments
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MLSListings Inc. Becomes the First Real Estate Platform to Offer Chinese Translation

Sunnyvale, CA. – February 23, 2017 – Taking the concept of local real estate to new heights, MLSListings now offers the translation of listing information into Simplified Chinese for agents and their clients. This new program is the first step in removing potential language barriers from the real estate process. “We have one of the most culturally-diverse markets in the country. For many buyers and sellers, English is not their first language. To support our agents and brokers even better, we are integratin g translation into other languages, where we can, in the tools we offer, to help them provide listing information in the [...]

By |2018-05-03T21:22:55-07:00February 27th, 2017|Broker Technology Research, MLS Insights, Press Releases|0 Comments
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Understanding Push Reporting

Many technology companies fail to understand the value of push reporting. WAV Group works with many technology firms to appreciate push vs. pull, but so many fail to grasp the importance. Every broker should pay attention to this example to evaluate how the software licensed in his or her company should leverage push reporting to improve the value. For example, I would love to see data and analytic companies like Terradatum, TrendGraphix, and ShowingTime incorporate this type of push reporting to show market trends, office productivity, and productivity by agent (solds, pending, active). In another example, I would love to [...]

By |2018-05-03T21:22:55-07:00February 22nd, 2017|Broker Technology Research, Broker-Agent Information|0 Comments
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Tech Firms Should Sell Solutions, not Software

For years, WAV Group has noticed that too many technology firms market and communicate to their customers in the wrong way. They spend all of their time in front of customers showing how their software works. It’s wrong. The only time that customers want to spend time looking at how your software works is when they are looking to replace an existing software system. Even then, the primary reasoning for wanting to replace their existing software has little to do with how the software works. The decision to change has more to do with user satisfaction or price. The way [...]

By |2018-05-03T21:22:55-07:00February 15th, 2017|Broker Technology Research, MLS Insights|0 Comments
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Zillow Improves Broker Programs

Zillow Group, which includes the websites of Zillow and Trulia have landed on a broker strategy for marketing that works. Zillow Group, which includes the websites of Zillow and Trulia have landed on a broker strategy for marketing that works. Featured listings are dead, and have been replaced with a product to advertise in ways that drive the largest margin opportunity for a brokerage firm – leads to eTeams and Relocation. I call this “shared display,” where the brokerage and agent are clearly displayed and may be contacted – easily understood as “your listing, same leads.” This functionality works equally well [...]

By |2018-05-03T21:22:55-07:00February 15th, 2017|Broker Technology Research, Broker-Agent Information, Main category|0 Comments
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Merle Whitehead – Follow The Leader Series

Our Follow The Leader Series is an effort to write about the best ideas and best practices of great leaders in our industry who are raising the bar.  In this episode, I am grateful to share the inspirational story of Merle Whitehead, a gentleman who grew America’s 9th largest real estate firm, Realty USA. The intention is to share some background on centers of excellence in real estate that others can be inspired by. Early Career Start Merle Whitehead calls the Buffalo, NY area of Western New York his home. He started his career selling clothing on commission and came [...]

By |2018-05-03T21:22:55-07:00February 15th, 2017|Main category|0 Comments
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Join the WAVes of Change Today

When conducting strategic plans we hear from brokers and board members that their organization strives to stay current with industry best practices. There are many industry wide initiatives today, spanning areas like MLS Consolidation, New NAR Policy, Broker Public Portal, Upstream, Real Estate Standards Organization, Data Licensing, and more. It’s hard to keep track. WAVes of Change WAV Group has launched a Quarterly Webinar Series to update you and your leadership on all of these trends. The webinar spans one hour, and is delivered by WAV Group partners who are often involved, or close to these industry developments. You get [...]

By |2018-11-08T04:03:20-08:00February 15th, 2017|Wav of Change|0 Comments
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Is it really is possible to love your MLS?

Every Valentine’s Day, you can smell the roses, taste the chocolates and almost feel that love is in the air. It made me think of how so many companies attempt to “love” their customers, but often few customers actually love them back. In fact, from my own experience, it’s rare when a company consistently gets love letters – and rarely hate mail – from its customers. Over the last couple of decades, I’ve worked in the real estate and technology sectors, with dozens and dozens of companies that include several of the most well known brands, from hot startups to Fortune 500 [...]

By |2018-05-03T21:22:55-07:00February 14th, 2017|MLS Insights|0 Comments
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Brokers and MLSs Get Paid To Display This Old House Content

In a press release today, Prem Luthra of Elm Street Technology unveiled his latest venture, a partnership with This Old House. You may know Prem from his work in marketing at MOVE, Cyberhomes, Real Estate Digital, Xome, and the like. One of his primary and lasting impacts to the real estate industry was the innovation around helping brokers and MLSs monetize the consumer traffic on their website. Real Estate content around listings has been pretty lack luster from the perspective of the consumer on most broker, agent, and MLS consumer facing websites. Simply stated, firms have lacked the internal resources [...]

By |2018-05-03T21:22:56-07:00February 2nd, 2017|Broker Technology Research, Broker-Agent Information, MLS Insights, Press Releases|0 Comments
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Forget About a Statewide MLS! How About a Statewide Consumer Site Instead?

As always there is chatter in our industry about more MLS consolidation.  After Ann Bailey’s proclamation that there should only be 12 MLSs in the United States at CMLS last year, I often get asked how many MLSs should we have?   Should we go for s statewide MLS? While it is logical in many markets to think about a statewide MLS or even multi-state MLS the politics and emotion surrounding a program like that is daunting.  The chances of getting 50 statewide MLSs is slim to none in the foreseeable future in my opinion. There IS a great way for [...]

By |2018-05-03T21:22:56-07:00February 1st, 2017|Broker-Agent Information, MLS Insights|0 Comments
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How Can RESO Make Brokers Money in 2017? Learn How in an Upcoming Webinar

Few people understand industry standards.  “That’s for the computer geeks,” most of us think.  Our busy schedules and our tenacious focus on business priorities rarely allow us to fully understand how standards directly impact us every day. Our ability to easily communicate with one another relies on standards.  Think of computers and operating systems.  Right now, the giants are Apple and Windows.  They each implemented their own standards for communicating between devices. If standards had not been designed and implemented, we would not have cell phones, tablets, laptops and desktops all talking to one another.  Do you remember when Apple [...]

By |2018-05-03T21:22:56-07:00February 1st, 2017|Uncategorized|0 Comments
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