Looking to Expand Your MLS Responsibilities? Check Out This Great Job!

First Multiple Listing Service (FMLS), located in Atlanta, Georgia is seeking a new Chief Operating Officer. Founded by real estate brokers in 1957, First MLS was the first MLS in the state of Georgia.  It has a unique business model which is highly economically beneficial to brokers which creates strong loyalty and commitment. Currently FMLS serves more than 36,000 real estate professionals in Georgia with over 2000+ broker offices.  The FMLS database currently contains more than 39,000 active listings spread across 110 counties throughout the state. FMLS’ Mission is to “help fulfill financial dreams by providing superior technology, service and [...]

By |2018-05-03T21:22:53-07:00March 29th, 2017|How to Make Strategic Planning Really Work in your MLS, MLS Insights|0 Comments
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Don’t Miss Out on the Latest Trends in Real Estate

With conferences and meetings in full swing, many associations and MLSs are sending staff and board members, however it is impractical to have everybody attend, every conference. The answer is simple, join us for the WAVes of Change. Don’t miss out on this rapidly growing webinar series in 2017! Did you miss AEI? Where you and members of your Board of Managers stuck in the office rather than being out at AEI in Denver a couple of weeks ago … ? …Not a problem! We attend the events and conferences so you don’t have to! The WAVes of Change webinars will educate everyone on [...]

By |2018-11-08T04:02:08-08:00March 28th, 2017|Broker-Agent Information, MLS Insights, Wav of Change|0 Comments
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Compass Exhibits The Value Of A Broker Public Relations Strategy

If you are a broker in a market where Compass is operating, you are watching them like a hawk. They have a keen ambition to recruit top producing agents. Yesterday they had a story in Inman News that exhibits the power of public relations. If you track real estate technology as WAV Group does, you understand exactly what this tool is and what it does. If you read the comments, you see that there are a number of technology companies that have offered this tool and functionality for a long time. But peel back the story a layer, and you [...]

By |2018-05-03T21:22:53-07:00March 28th, 2017|Broker-Agent Information|0 Comments
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When is the Last Time you did a Media Audit?

African-American novelist, playwright, poet, and social critic James Baldwin put it best: “Know from whence you came. If you know whence you came, there are absolutely no limitations to where you can go.” That sage advice is at the heart of why every organization benefits from a Media Audit. Never heard of a Media Audit? You are clearly not alone, because despite its enormous value and incredible insight for business and communications objectives, most companies don’t use them. What is a Media Audit? A Media Audit is a survey – a deep dive into how a company and its competitors communicate, [...]

By |2018-05-03T21:22:53-07:00March 28th, 2017|Main category, Our Services|0 Comments
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SEO Or Search Marketing For Brokers

We just escorted a client though a double audit of their search engine optimization on their broker website.  We reviewed Domain Authority and ranked it against their competition and saw a range of authority from 44 to 48 for leading broker websites. We reviewed Moz Report, CheckPageRank.net, and others. We carefully analyzed all area search keyword traffic using a combination of searches that include Neilson, ComScore, Google Analytics, and Hitwise. You can ignore any site data from a third party that is free (i.e. Quantcast and other free services are way off). Too often, firms look too closely at their [...]

By |2024-01-05T21:01:50-08:00March 28th, 2017|Broker Technology Research, Marketing, SEO, Strategic Planning|0 Comments
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Effective Ways to Generate Seller Leads

WAV Group recently did an audit of a broker’s lead strategy, and it caused a bit of a eureka moment for the broker. We found they needed to stop focusing on buyer lead generation immediately and focus on seller lead generation. As a consulting firm, WAV Group has a full bag of executional tricks for firms to consider when they are setting strategy. The way that these activities are implemented and driven though the culture of an organization is the secret to success. We considered a few of these strategies in our latest study entitled Generate Seller Leads: Don’t Worry About [...]

By |2018-05-03T21:22:54-07:00March 24th, 2017|Our Company, Sales Advisory, Strategic Planning|1 Comment
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CoreLogic Upgrades Trestle

Close to 100 multiple listing organizations representing approximately 500,000 subscribers have signed up for Trestle IRVINE, Calif., March 22, 2017— CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, today announced the launch and immediate availability of an upgraded version of Trestle™, the national data marketplace created by CoreLogic to address the fundamental data access problems that real estate brokers, technology providers and multiple listing organizations struggle with every day. The upgrades support core contracting and data distribution via the Trestle platform. The endto-end workflow makes it easier for technology providers to establish business relationships with [...]

By |2018-05-03T21:22:54-07:00March 22nd, 2017|Press Releases|0 Comments
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Bright MLS Launches Government Affairs Support for REALTOR® Associations

Associations gave birth to the MLS, and have maintained a colorful relationship with their technology progeny. Types of MLSs in America include Association owned and member governed; Association owned and broker governed; and of course, broker owned with no Association involvement. The relationship generally couples the non-for profit trade Association with the for-profit MLS technology company. The MLS pays dividends to their Association parent that stimulates non-dues revenue for the Association. One of the keystones of the incredible consolidation that created Bright MLS is the diversity of the 43 Association stakeholders. Mindful and respectful of the Association heritage of Bright [...]

By |2018-05-03T21:22:54-07:00March 16th, 2017|MLS Insights, Press Releases|0 Comments
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Smart MLS is Born with Merger of Connecticut’s Largest MLSs

It is a new day in Connecticut, the Constitution State. The Connecticut Multiple Listing Service, Inc. (CTMLS), and the Greater Fairfield County CMLS (GFC CMLS) together representing over 17,000 real estate professionals in Connecticut, will merge to form one MLS that will be called SmartMLS. Connecticut is the third smallest state in America by landmass, but at over 3.5 million people, the state is the 29th in population. It boasts the highest per capita income in America. The combined MLS will be among the 20 largest in the nation and perhaps in the top 10 in terms of dollar value [...]

By |2018-08-14T04:06:39-07:00March 14th, 2017|MLS Insights, Press Releases|0 Comments
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What Does $1 Billion Look Like?

Last year HomesUSA.com’s Ben Caballero, who has been atop of the REAL Trends/WSJ “The Thousand” list of real estate agent rankings for both total dollar volume and number of transactions since 2013, became the “World’s First Billion Dollar Producer.” It’s a feat that’s hard to get our heads around because we toss around the term “billion” so frequently we forget how truly breathtaking this accomplishment is. From a PR point-of-view, it presented a significant challenge in finding a way to put what Ben had done in the proper perspective. That was the test we faced at WAV Group Communications when [...]

By |2018-05-03T21:22:54-07:00March 10th, 2017|Main category|0 Comments
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MFRMLS Launches New Consumer Website

My Florida Regional MLS (MFRMLS) is one of the five largest MLS companies in America with more than 50,000 subscribers serving the central Florida region, including major US cities of Orlando and Tampa. They have operated an MLS consumer facing website since 2008 at MyFloridaMLSHomes.com . In an effort to improve the effectiveness of their consumer site as a subscriber benefit under NAR’s basic service guidelines, they have launched an entirely new site at https://www.state27homes.com/ When large MLSs launch consumer facing websites, WAV Group examines the strategy to observe best practices that other MLSs may learn from. There are a [...]

By |2018-05-03T21:22:54-07:00March 9th, 2017|MLS Insights|1 Comment
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Big Brokers Need To Stake Their Claim Or Risk Annihilation

The start of 2017 has been like no other in real estate. We have just completed our cycle of strategic planning for brokers in real estate and every large broker is facing the same issues. Remember the folklore about the dodo bird. The species lived in a world that was so plentiful; it lost its ability to fly. In the end, that was its undoing. If large firms are not careful, they could walk off the same cliff. Small Firms Are Out Recruiting Large Firms Large real estate firms have become easy recruiting targets for small firms. The big guys [...]

By |2018-05-03T21:22:54-07:00March 9th, 2017|Broker-Agent Information, Main category, Recruiting|0 Comments
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