April 2017

5 Steps to an Impactful and Effective Strategic Plan

by Marilyn Wilson on April 28, 2017

Change Switch

We’ve all been involved in those strategic planning sessions where you get locked in a room, hold hands, sing Kumbaya, feel really excited for about 3 days and then everyone goes back to doing everything the same old way they did before the session. They are a total waste of time. I call those sessions “Forced Family Fun”. They give strategic planning a bad name. Let’s talk about a way to make the time and effort put into a strategic plan that will actually MAKE A DIFFERENCE for your organization. I’ve been facilitating strategic planning sessions for nearly 20 years, first as SVP Strategic Planning for Fisher-Price and then shaping events in the real estate industry for many of the nation’s leading MLSs and Associations, tech companies and brokerages.  We never stop learning about ways to make the process more effective in driving meaningful evolution and change for organizations. While our recommended strategic planning processes are ever-changing, there are five general principles that we suggest: Get Informed Before beginning a strategic planning effort, the organization must introspect and examine its strengths and weaknesses.  Ideally every constituency is involved in this process – agents, brokers, office managers, transaction coordinators, Executive leadership, staff and most importantly, the real estate consumer.  Every one of us ultimately serves the needs of those that buy and sell homes.  It’s important to capture each of their perspectives so the discussion at the actual session includes a well-rounded look at the organization, market and key challenges and opportunities. Get Inspired Discussions as fundamental as Strategic planning cannot be done without raising the level of open-mindedness and inspiration.  The group needs to be in the right “state” in order to push the discussion to exciting and even scary places.  We start with inspirations via videos and exercises that force each participant to get beyond their own insecurities, limitations and biases so that they contribute fully to the success of the session.  Without this step, strategic planning will fall flat and the discussion will most likely fall into the minutiae, avoiding the most important topics. Ask the Tough Questions Is your group afraid to ask the tough questions like…. Do you subscribers really need us?    Are we actually helping our agents to be successful?    Have we created a true “connection” to our clients?   If you don’t ask these types of baseline questions, you are going to end with a […]


If you have a teenager, you know all about Snapchat. Since the earliest days of social media, WAV Group has experimented with a host of social media platforms to discover opportunities for our clients. In lock step, I have been snapping away. Haven’t tried Snapchat for real estate marketing? Don’t bother. Unless you are trying to keep up with your child or other Snapchat enthusiast, there is no place on Snanpchat for the real estate business. However, there are some marketing thoughts that may spark some creative strategic thinking. Scarcity and Urgency Snaps expire after 24 hours. This is an old marketing tactic called scarcity. If forces people to look at your snaps every day, and encourages you to post everyday. You see this tactic used for pop up sales and other events. We have observed the use of scarcity in real estate marketing with hot markets like San Francisco. The agent will take a listing, stage it, get all of the inspections and appraisals done, and truly package the property for a quick sale. The agent puts the listing in the MLS with remarks that say that the open house will be this Saturday and Sunday. All offers must be submitted by Wednesday at 5 PM. The seller will review all offers Thursday and accept offer by Friday. Highest offer with cleanest contingencies will win. By the way – days on marketing in San Francisco has been as low as 8. Increadible, right? You see a similar theme with the emergence of auctions powered by TenX, which are particularly successful at moving high end properties. I remember standing on the curb of a listing in San Jose, CA in 1999 with our Alain Pinel agent. We were choosing between moving there, or San Luis Obispo County.  After viewing a property the Realtor stopped us before getting in the car. She said, “If you like this house, we need to write an offer now. It will probably be gone by the end of the day.” The idea of making a decision that fast felt daunting, but the point was clear. Scarcity is cause for quick decisions and actions. Data Management As a parent, I am always watching my daughter’s engagement with social media. How many times have we seen social media gone bad? Before the age of 13, we managed all of her accounts. Now she is on her own […]


SCOTTSDALE, Ariz. – April 27, 2017 – Clareity is excited to announce a new event for the real estate industry: {Integrate}: The Developer’s Workshop. This first-ever, immersive conference is designed for the technical contributors in the industry including developers, coders, engineers, IT professionals, and others interested in real estate technology. This one-day workshop will take place June 1st, 2017 in Scottsdale, Arizona at the Scottsdale Plaza Resort.Speakers will include world-class talent in and outside of Clareity. One featured keynote, Mike Stowe, has built software at Constant Contact, Mulesoft, and Tigera and recently spoke at API:World. Hear Stowe share advice and best practices on building a usable API, as well as emerging trends like microservices and other 2017 buzzwords. Clareity’s own Matt Cohen and Paul Hethmon will lead several panels and sessions. Hethmon was recently featured at Percona Live, a national open source database conference in April, 2017. Other {Integrate} speakers will include Jack Miller from T3 Experts, and several other well-respected leaders in real estate technology. Featured topics will focus on “what’s next” and how real estate application providers can work together to deliver an improved subscriber experience and still have good security. Agenda items include: Trends in Development Tools & Technology App/Data Security Best Practices Where’s the Data? Mining the Real Estate API Landscape: We’ll take a look at the volumes of real estate data available via API and how to navigate the access and licensing process. The Magical World of API’s: What’s Happening, What’s Possible and How We Get There Authentication Services: Using Oauth Effectively CTO/CIO Panel: Top tech minds in brokerage and MLS tell us what they want from API’s Choosing the SSO Integration Path That’s Right for Your App Authentication Options: Good, Bad or Otherwise. Security as it relates to risk of transaction “What Brokers Want from Their Integration Partners.” – Jack Miller from T3 Experts gives us insights from his first hand experience working on technology with hundred’s of brokers. You may ask, why Clareity? Clareity has been providing thought leadership on technology and innovation in real estate for over 20 years. Clareity’s software is the leading integrator of real estate and brokerage enterprise applications with over 250 integrations and counting. Clareity’s leadership team is passionate about the future of real estate technology and the opportunity to optimize the end user experience by helping facilitate better cooperation and integration amongst all the players. For more information or to register, visit our event website. […]


Remine Hires Three Real Estate Technology Veterans

by Marilyn Wilson on April 27, 2017

Remine Logo

FALLS CHURCH, Va., April 26, 2017 /PRNewswire/  Lucie Fortier will serve as Remine’s VP of Product to oversee product development and MLS implementations.  Bill Weis was hired as Director of Data Acquisitions. Joel Shears is Director of Industry Relations. Fortier joins Remine from Corelogic, where she was Senior Director of Operations for Real Estate Solutions, including Matrix and Realist, which is in use by more than 700,000 Realtors® today. “MLS executives across North America have a deep respect for Lucie because she can take complex situations and deliver results. She’s got the track record to deliver the Remine platform to more than one million Realtors®,” said Remine CEO Leo Pareja. Weis began his career in the data acquisition business more than 20 years ago at First American, before it became Corelogic.  “His relationships are extensive as he was one of the first architects of creating a public record acquisition system,” says Jonathan Spinetto, COO of Remine. “Bill will help us continue to build out our impressive data assets.” Shears initially became involved in the real estate industry with the original wireless MLS portals for mobile which later turned into some of the apps we see today.  Over the past 12 years, Joel oversaw an MLS platform that was in wide use in the Canadian markets, and is deeply connected in the MLS, Association and Brokerage space, both in Canada and the US. “On the heels of our unprecedented success in the MLS industry, we knew we needed a team of pros that can deliver results, and who have the credibility amongst MLS and Broker executives,” said Mark Schacknies, CFO of Remine. About Remine Remine delivers real estate intelligence to MLSs, Brokers/Teams and Realtors®. We analyze property records, transactional history, consumer data and deliver results on an intuitive user interface. Visit Remine.com or call 855-217-0171.


Digital Designers are Killing the Content!

by Kevin Hawkins on April 27, 2017

Magnify Text

One of two things has happened. Either my eyesight is completely shot or magazines have somehow decided that 8-point font is legible. Unfortunately, it turns out my eyesight isn’t as good as it used to be, and just about every magazine I seem to pick up these days appears to be designed by a prima donna or don who is killing the content because it’s impossible to read. The hard truth for boomers is that somehow, magazines have decided to try and make Boomers adapt to them instead of the other way around. My guess is that if you visited a magazine publishing house, you wouldn’t find many 50-somethings and probably would find a lot of 20-somethings. Yet the biggest target for most printed magazines remains Boomers. Boomers are a magazine’s primary target market because they actually enjoy reading more than 140 characters at a time. Yet to this life-long marketer, magazines appear to be targeting Millennials and missing what they should be doing completely. I am not a dinosaur Now look, I am not suggesting that magazines need to be printed in giant-sized font. I don’t wear coke-bottle bottom glasses – yet. And yes, I know most magazines come in a digital form I could load on my iPad and scroll and zoom in to read the mouse-type. But forgive me for remaining a human that still enjoys the tactile experience: I like the touch of a glossy magazine, the turn of the pages. I also confess that I enjoy reading magazines in the John and for the digital age, that’s another reason I prefer the printed version: if I drop it into the toilet, it doesn’t cost me $400 to get it replaced. Also, I’m a huge fan of white space. Apple digital and print marketing – from their emails, to their website, to their magazine ads – remain among my favorites: clean, clutter free, big white space. But at least I can easily read the text! But have you tried to read an issue of Entertainment Weekly in the last couple of years? EW was once my favorite mind candy, but it’s become unbearable. The font is often so small that you literally need a magnifying glass to read it, even if you have perfect 20-20 vision. It gets worse If the popularity of using tiny font in magazines wasn’t a bad enough trend on its own, […]


Upstream May Go Both Ways

by Victor Lund on April 27, 2017

Upstream Logo

April 10th marked a big transition for Upstream RE, the broker driven effort to develop a data management system for all firms. As you may know, there are three components to Upstream – data input, data storage, and data distribution. It is also important to remind you what Upstream is not – it’s not an MLS, not a consumer site, and not a data share. Upstream is a replacement for the independent efforts of all 86,000 real estate brokers to manage their customer records, agent records, firm records, vendor records, and listing records. The big transition is the consideration of two-way sync with MLSs. One of the challenges to the early stage thesis of Upstream was that it only spoke to the MLS one way. Data entered into Upstream would be pulled by the MLS or MLS(s). There was no flaw with this original thesis; it was a stylistic choice that had many merits like a single interface, flexibility to offer non-MLS fields, accommodation for other data sets that the MLS does not manage, and so forth. There is also a philosophy that supports the best practice for copyright management. All of that aside, real estate works from the MLS out today. The data in the MLS is the heartbeat for brokers and agents representing consumers. The MLS has evolved over decades and will continue to be the most important distribution destination for a firm’s records. Evolving the connection between the MLS and Upstream may serve to strengthen the role of both Upstream and the MLS. Although there are issues to consider with both paradigms. From a data perspective, the forward-looking relationship between Upstream and MLSs will be similar to an MLS data share. Today there are cross market and cross platform data shares between all vendors – CoreLogic, FlexMLS, Rapattoni, Black Knight, and others. The bi-directional data flow between these systems works just fine, and Upstream could be just another data share. The problem with two-way sync is handling conflicts when the data is different. For a long time now, our industry has witnessed the war between those who want a national MLS and those who believe that such a system is absurd. Regardless of where you opine in that battle, you must agree that MLSs that “talk” to each other will have the same practical result as a large regional or national MLS without the sacrifice of local determination […]


WAV Group will be hosting a free informational webinar next Tuesday 2nd May at 10am PST (register here) to provide information about the new offer from This Old House to allow brokerage firms to display their award winning video content at no charge. Brokers have been benefiting from video publishing on their listing pages and community pages for years – but the process of getting fresh, high production quality video has been painful and expensive. This Old House is seeking to drive video views on their content and is partnering with brokers to achieve that objective. It’s great for brokers and helpful to This Old House – a true win-win collaboration. You are likely to be familiar with This Old House – but here is a primer if you are not. With over 35 years of house and home content, This Old House launched the genre 36 years ago. The crew continues to share their expertise and sense of humor with homeowners as they guide the transformation of two diamonds in the rough. This Old House is proud to present our new Real Estate Network, an exciting and efficient way for real estate publishers to leverage the 35+ year content library of TOH to better engage consumers, keep them on your site longer, increase repeat visits, generate more leads and develop incremental revenue. Panel: Victor Lund Victor Lund is a founding partner of WAV Group and CEO of RE Technology. For more than a decade, Lund has provided research, strategic planning and analyst services to MLSs, large brokerages, technology firms, and investment banks. He is a published author of an body of work that understands the role of technology in real estate. Lund is currently providing services to two key industry wide projects – Project Upstream and the National Broker Public Portal April Chaffee April Chaffee is the General Manager of the This Old House Real Estate Network. Prior to joining This Old House, April began her online advertising career 16 years ago with Homestore (Move Inc.) where she started as a Media Planner, working hands on with the National and Local Sales Team. She also worked for many other real estate related companies such as RealtyTrac, where she handled all large, strategic partnerships including Yahoo!, MSN, and AOL. A large part of her career was helping to build REALM, the first Real Estate Vertical Ad Network.   Prem Luthra Prem Luthra is a […]


Bigger Conferences Are Not Better

by Victor Lund on April 20, 2017

Indie Broker Summitt

The real estate industry is going strong. It is healthy and vibrant, full of bloom and experiencing exciting change. As agents, brokers, MLSs, franchises and tech firms explore a deeper understanding of the industry’s best practices, they look to conferences to gain insights and meet the people that are powering new ideas. Conferences are good, and we attend a lot of them. Our annual conference tour includes two NAR conventions, two Inman Connects, CMLS, two RESO conferences,T3, RIS Media, and a variety of franchise, state AOR, Leading RE, The Realty Alliance, 1000Watt, Clareity, and large AOR or MLS events. Yup – that is a lot of travel. If you add up the flight costs, hotel costs, convention fees, etc – it’s expensive, especially when you have multiple people attending. I remember a conversation with the event manager at Trulia a few years ago before the Zillow deal. They were attending over 450 events a year at the time. Yikes! It is old school business development – belly to belly, burnin’ shoe leather. With the economic rebound, these conferences have become overwhelming. When you have thousands attending a conference, it gets out of control. Hotels are sold out, restaurants are impossible, service everywhere is stressed out. But most importantly, you can go to conferences without seeing or meeting many of the people that you want to see. It’s a struggle, not fun. I remember a few years ago when conference guru Brad Inman expanded ConnectSF to New York, London, and Miami. New York stuck, Miami and London did not. I think that Inman must feel the same as I do regarding conferences. His conferences have always had Tracks – but he is building micro events at his Connect conferences now. This year, he is launching Indie Connect – a meeting for independent brokerage firms that will examine how they can pursue success and excellence in the wake of Franchise domination. Also, Inman is returning to his roots for CEO Summit by returning to the site in Sonoma where it all started. Lobby Con Conferences continue to be a target rich environment for meetings. That has been our game plan for the past few years. Each even allows us to schedule about 8 or more meetings a day with clients, prospects, and friends. These quiet, small conversations are where the good stuff happens at conferences. Off stage, people get right to the […]


IRVINE, Calif., April 19, 2017—CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, today announced that Information and Real Estate Services, LLC (IRES) is the first CoreLogic client to make Graphiq data visualizations available to U.S. homebuyers. Working together, CoreLogic and Graphiq provide responsive data visualizations that graphically illustrate property lot, tax and transaction information, as well as local real estate trends, school ratings, commute times, and demographic breakdowns. Using data from CoreLogic and a variety of other sources, these striking visual representations provide deep insights and valuable context about properties and communities. “The public has access to more data than ever, but a lot of it can be difficult to understand,” said IRES CEO Lauren Hansen. “We’re helping Colorado brokers and homebuyers make better real estate decisions by visually representing complex data in a way that is clear and comprehensible. The data visualizations from Graphiq and CoreLogic are excellent for our purposes.” IRES is using Graphiq visualizations on their in-house multiple listing platform and client portals, IRESis.com, and will be implementing it soon on ColoProperty.com, one of Colorado’s most popular public websites for real estate research. In addition, the Graphiq visualizations are available via the Matrix™ multiple listing platform. Homebuyers can also see Graphiq data visualizations via the Matrix Client Portal. “Easy-to-understand information that offers unique property insights is fundamental to the CoreLogic mission,” said Chris Bennett, general manager of Real Estate Solutions for CoreLogic. “Graphiq technology is advancing the industry by delivering the type of visual solutions modern consumers are clamoring for.” For more information on Graphiq, visit graphiq.com. About CoreLogic CoreLogic (NYSE: CLGX) is a leading global property information, analytics and data-enabled solutions provider. The company’s combined data from public, contributory and proprietary sources includes over 4.5 billion records spanning more than 50 years, providing detailed coverage of property, mortgages and other encumbrances, consumer credit, tenancy, location, hazard risk and related performance information. The markets CoreLogic serves include real estate and mortgage finance, insurance, capital markets, and the public sector. CoreLogic delivers value to clients through unique data, analytics, workflow technology, advisory and managed services. Clients rely on CoreLogic to help identify and manage growth opportunities, improve performance and mitigate risk. Headquartered in Irvine, Calif., CoreLogic operates in North America, Western Europe and Asia Pacific. For more information, please visit www.corelogic.com. CORELOGIC, the CoreLogic logo, and MATRIX are trademarks of CoreLogic, Inc. and/or its subsidiaries. All other trademarks are the […]


eXp Realty logo

BELLINGHAM, WA – (Marketwired – April 17, 2017) – eXp World Holdings, Inc. (OTCQB: EXPI), the holding company for eXp Realty LLC, The Agent-Owned Cloud Brokerage®, today announced the addition of industry veterans Kee Wah Chung, Kathy Gordon, Scott Petronis and Mitch Robinson to its management team. “Our daily objective is to be the most agent-centric brokerage firm in the world,” said Russ Cofano, President and General Counsel of eXp World Holdings. “Adding Kee Wah, Kathy, Scott and Mitch to our stellar team will allow us to provide new and exciting services for both current and future agents on the eXp platform. Our ability to attract top talent is further enabled by our accelerating growth, as evidenced by our year-over-year agent growth of over 200 percent when we surpassed the 3,000 agent mark in mid-March.” The four industry veterans joining eXp Realty’s management team include: KEE WAH CHUNG Kee Wah Chung joins eXp Realty as Vice President of Agent Experience.   Kee Wah will lead the continued buildout of an exceptional end-to-end Agent Experience though a robust service-delivery model for onboarding new agents, providing transaction management services, and supporting agents via eXp tools and systems. Kee Wah previously worked as Director of the Real Estate Customer Success Program for DocuSign. There, he created the first real estate- focused team to drive a world-class customer experience for onboarding brokers, agents, and staff. KATHY GORDON Kathy Gordon, who has nearly two decades of experience in the industry, joins eXp Realty as Vice President, Brokerage Operations. In this position, she will deliver value to eXp agents through the support of eXp’s state administrative brokers, the administration of eXp’s brokerage policies and procedures, and license law and regulatory compliance. She also will serve as liaison with eXp’s legal resources and risk management programs. Kathy previously was Broker of Record at one of Keller Williams’ largest firms, with nearly 3000 agents.  She also served as the Director of Compliance and Risk Mitigation for her region, while coaching/consulting multiple offices in areas of compliance, risk mitigation, operations, and leadership. SCOTT PETRONIS As eXp Realty’s new Chief Product and Technology Officer, Scott Petronis will lead the delivery of strategic agent-centric solutions that power the business and its rapidly growing agent base. Scott has more than 20 years of experience in delivering software and SaaS products for businesses and consumers. Most recently, Scott headed up products and technology for […]


students building robot

“Always walk through life as if you have something new to learn, and you will.” That quote from Vernon Howard sums up why I love being around students. They are so damn smart, engaging and not as jaded as the rest of us older folks. They are open to new ideas, quick to embrace innovative thinking and fast to adapt and explore new approaches. During their high school years in particular, what emerges from their minds and behaviors is an explosion of growth that is truly intoxicating to watch. I’ve been a direct witness to this as a founding member of a high school robotics team located where I live. Since 2012, I have been involved in FIRST Robotics, and since 2013, with Spartronics, a high school FIRST Robotics Competition Team 4915. FIRST is a worldwide student-centric robotics nonprofit organization whose namesake means For Inspiration and Recognition of Science and Technology. I’m a professional mentor for the Spartronics Marketing subteam, which includes all community outreach and communications activities, as well as sponsorships, budgeting, and fundraising. Working with the robotics team for the last four years has been in many ways, like working with a new technology startup each year. The clock resets each fall, and there’s a whole new group of students that come in and go through training and orientation; a new game is revealed at the beginning of the year and in six weeks, a new robot must be built from scratch, created from a team strategy of how they decide they will want to compete once the competitions begin a couple of weeks after the robot is complete. Throughout this process, we market the team, raise the funds and promote the new robot and game we play each year throughout our community and to our supporters and sponsors. Each year, I learn a lot from the kids, and I hope they learn a few things from me, but these four lessons stand out that my robotics students have taught me. At first, technology-centric people have no clue how valuable marketing is, but once it positively impacts their work, they embrace it. I had to watch this happen a couple of years in a row to truly appreciate how this cycle totally repeats itself. It’s predictable in business as well. Programmers could care less about what Marketing students were doing, until they realized that the team dinners, travel […]


If you have been to a hotel or purchased a car in the past few years, you have likely received high quality customer service as well as a survey and feedback request. According to Gartner, “Today, 89% of marketers compete primarily on the basis of customer experience.” For major companies and brands, the process of issuing a satisfaction survey after the service is complete is long expired. Today’s companies are measuring every touch point that a brand has with the customer, and for good reason! Real estate brokers can improve their performance by going deeper on tracking and improving the customer experience. Before social media, brands were able to weather the bulk of consumer complaints. Unless the brand had a major public embarrassment, nobody really knew about a brand’s performance. Today, we hear about every bad Uber experience or every great Airbnb experience, and just about every interaction that our friends and family have in real time. Despite this enormous shift, real estate is still in the dark ages of reputation management as real estate brands use basic surveys to get feedback after a final transaction. This approach, generally results in a bunch of data they can’t act on and customers who don’t feel listened to.  When consumer experience is only measured at the conclusion of a transaction, it is often too late to improve the experience.  Real estate organizations have a massive opportunity to collect feedback throughout the various stages that consumers go through to drive higher conversion through a more frictionless experience. The real estate industry has battled reputation management for a long time, and for the most part, there has been little improvement in the way consumers view their services from brokers or franchise brands. There is a real opportunity for firms that focus, like Mercedes-Benz has focused, on each stage of the relationship between a firm and the consumer.  After investing in the infrastructure to support their customer-centric transformation Mercedes-Benz rose to #1 in JD Power. There is also a great book written about the transformation titled “Driven to Delight.”  Interestingly, Sean Blankenship, CMO at Coldwell Banker actually called customer experience trends and real estate following the auto industry as well during an interview on Real Estate Coaching Radio with Tim Harris. “In a lot of sense there is a 6-7 year lag between what happened in the auto space and what happening in the real […]


Homesnap Now Available To Over 500,000 Agents

by Victor Lund on April 11, 2017

ROCKVILLE, MD, April 11, 2017 — Homesnap, which is the public face of the Broker Public Portal (BPP), has surged past the 500,000 agent mark and is now available to agents and their clients in over 50 large and small markets across the country. Since the BPP became operational at the beginning of 2017, many MLSs have signed up to participate in the portal, accelerating the growth of the platform through the first quarter of the year. Already, agents using the app have invited more than 13 million clients to connect with them in Homesnap. Homesnap provides a mobile app for agents and clients as well as a consumer-facing website and app for participating MLSs. Since Homesnap officially became the face of the BPP in January, MLSs have been steadily reaching out to Homesnap to send their data to the portal. Participation costs $1 per subscriber per month, paid under a standard agreement between the MLS and National Broker Portal, LLC, the joint venture between Broker Public Portal, LLC and Homesnap launched on January 1, 2017. “We are thrilled and encouraged by the quick adoption of the BPP by leading MLSs across the country,” said Homesnap co-founder Steve Barnes. “MLSs and brokers are recognizing that now is the time to join together to support an industry-friendly portal that is conceived and governed by people who sell homes, not ads.” Homesnap follows Fair Display Guidelines by sending all inquiries and leads from the portal exclusively to the listing agent or broker at no charge. NorthstarMLS, covering much of Minnesota and western Wisconsin, launched Homesnap in 2015 as a member benefit. Along with Smart MLS (Connecticut) and MRED (Chicagoland), NorthstarMLS was among the initial markets to convert to the Broker Public Portal. “We could not be more satisfied with the partnership we have developed,” says John Mosey, NorthstarMLS CEO. “Agents, brokers, and consumers have been fast to embrace the solution, customer service is excellent, and we exceeded more than 50% adoption of the platform practically out of the gate,” he added. “500,000 agents is a tremendous milestone,” said Merle Whitehead, Chairman of the Broker Public Portal. “MLSs and brokers who have been watching from the sidelines should feel confident about supporting an initiative that is gaining great momentum and starting to make a real difference. The BPP’s goal of a national MLS footprint is in sight.” About Homesnap Homesnap, the public face […]


Jeremy Crawford, CEO of the Real Estate Standards Organization (RESO), just posted this vital reminder about the upcoming deadline for MLS Adoption of the Data Dictionary 1.5: It’s less than 80 days away: June 21 is the deadline for every NAR affiliated MLS to have the Data Dictionary version 1.5 adopted. The good news is if you have an earlier version – such as Data Dictionary 1.3 – you can update directly to Data Dictionary 1.5 directly, bypassing the Data Dictionary 1.4. Remember, the Data Dictionary is not a one-and-done proposition: it is a living, growing, always improving standard that needs to be regularly updated and maintained in order to meet the changing business needs for brokers, agents and technology companies utilizing real estate data. That guarantees that everyone receives the greatest benefits from this ever-improving standard. Don’t forget We are sending this reminder out because before you know it, June 21st will be here. It’s less than 12 weeks away. Those 6 million, 825 thousand, 600 seconds will go faster than you think. Please get ahead of the crowd and don’t wait until the 11th hour to update, but instead, plan ahead and work with your MLS technology vendor or in-house technology expert to get your update planned and scheduled before the deadline. MLSs can leverage RESO’s standards certification services for assistance in correctly adopting the latest Data Dictionary and demonstrate compliance with the NAR MLS Policy by becoming officially RESO Certified through the process. Best of all, certification services are provided as a free member benefit for all RESO members. Nobody wants to receive a late reminder, so consider this a friendly, early nudge and an offer to help answer any questions you may have about the update. More information can be found on our growingly popular Data Dictionary Wiki here http://ddwiki.reso.org/.  About the Data Dictionary The RESO Data Dictionary serves as the real estate industry’s “Rosetta Stone” for data fields. The Data Dictionary ensures that MLS systems “speak” the same language so real estate information can be more easily shared and understood. It’s so vital to the real estate industry that the National Association of REALTORS® mandated that every NAR affiliated MLS (about 700 nationwide) should adopt the Data Dictionary by Jan. 1, 2016 and the RESO Web API by Jan. 1, 2016. Each time an update to the Data Dictionary is released, per NAR MLS Policy, NAR […]


DENVER–The National Association of Real Estate Editors has opened registration for its 51st Annual Real Estate Journalism Conference in Denver, June 14-17, 2017. NAREE’s conference, which begins Wednesday morning June 14 at the Brown Palace Hotel, will attract scores of journalists from major newspapers and prestigious publications from around the nation and Europe. The conference features newsworthy speakers covering commercial and residential real estate topics, green building, architecture, hotels, mortgage lending, mixed-use development, single-family investing and vacation properties. Insightful speakers will include Douglas Yearley, chief executive officer of Toll Brothers; Marilyn Wilson of the WAV Group; Rohit Anand of KTGY Architecture and Scott Muldavin, chair of the Counselors of Real Estate. NAREE’s newsworthy conference programming will feature several chief economists including: Kevin Thorpe, Cushman & Wakefield; Lawrence Yun, National Association of Realtors, Nela Richardson, Redfin; Brad Hunter, HomeAdvisor and Ralph McLaughlin, Trulia. The real estate trends, economic forecasts and real estate market analysis sessions are delivered on timely topics. The conference content typically generates hundreds of news articles, blog posts and social media mentions from some of the nation’s most prominent publications. Outstanding mid-career journalism training is offered at NAREE University’s peer-to-peer professional development program for journalists, which will run twice daily during the conference. NAREE University equips journalists to deal with new reporting tools and techniques in the rapidly changing media industry. Journalists and industry communicators may register for the affordable conference online at NAREE.org. Conference registrants may choose to stay at the historic Brown Palace, which opened in 1892, or the adjoining Holiday Inn Express. Both hotels are located in exciting downtown Denver, which is a very active real estate market. Other highlights of the conference include NAREE’s Meet the Press, the awards program for NAREE’s 67th Annual Journalism Competition and the Bruss Real Estate Book Awards luncheon. Founded in 1929, NAREE is a non-profit professional association of journalists, writers, columnists, editors and authors covering residential, commercial and financial real estate, urban planning and home design.


What happens when three highly respected real estate brands – one that excels in automated marketing services, another that is on fire in providing brokerage services with increased productivity and profitability solutions, and a real estate brokerage that is one of the most admired multi-billion dollar sales operations that operates in some of the most competitive markets on the East Coast – come together?  The egos get checked at the door and the results are innovation and integration, exactly what’s needed to advance a better real estate experience for everyone today. This morning Better Homes and Gardens Rand Realty announced it’s latest innovation for agents in productivity technology, by tapping into the excellence of both Moxi Works, which offers one of the hottest CRM solutions for brokerages today, and Imprev, which is powering Marketing Automation services for many of the most respected brands in real estate today. This means that Better Homes and Gardens Real Estate Rand Realty agents have access to the Moxi Engage™ CRM from Moxi Works that is now fully integrated into Imprev’s advanced automated marketing platform. That’s one powerful combination. In the news release issued here today, Matthew Rand, managing partner of Better Homes and Gardens Real Estate Rand Realty said, “There’s a great technology race in real estate that has brokerages scrambling to add the latest innovations to gain a competitive edge and attract new agents. “But agents are suffering from tool fatigue: There are too many disconnected apps and tools offered to agents without a focused plan from the broker to tie them all together,” he continues. Better Homes and Gardens Real Estate Rand Realty, which operates 26 offices with 1000+ agents is the premier real estate broker in New York City’s northern suburbs, closes over $2.1billion in real estate sales every year throughout Westchester, the Hudson Valley, and Northern New Jersey. Rand’s penchant for innovation and to be among the fearless first is well documented. It was the first company to put its listings online, the first to offer mapping and directions, and now the first to provide a fully mobile environment for home sellers and buyers. Rand went on to say, “Combining two best-in-class technologies that are fully integrated helps makes Better Homes and Gardens Real Estate Rand Realty agents’ lives simpler and their businesses more successful. The streamlined experience will also be a powerful offering in our recruiting strategy.” Now that’s a key point other brokerages […]