What happens when three highly respected real estate brands – one that excels in automated marketing services, another that is on fire in providing brokerage services with increased productivity and profitability solutions, and a real estate brokerage that is one of the most admired multi-billion dollar sales operations that operates in some of the most competitive markets on the East Coast – come together? The egos get checked at the door and the results are innovation and integration, exactly what’s needed to advance a better real estate experience for everyone today.
This morning Better Homes and Gardens Rand Realty announced it’s latest innovation for agents in productivity technology, by tapping into the excellence of both Moxi Works, which offers one of the hottest CRM solutions for brokerages today, and Imprev, which is powering Marketing Automation services for many of the most respected brands in real estate today.
This means that Better Homes and Gardens Real Estate Rand Realty agents have access to the Moxi Engage™ CRM from Moxi Works that is now fully integrated into Imprev’s advanced automated marketing platform. That’s one powerful combination.
In the news release issued here today, Matthew Rand, managing partner of Better Homes and Gardens Real Estate Rand Realty said, “There’s a great technology race in real estate that has brokerages scrambling to add the latest innovations to gain a competitive edge and attract new agents.
“But agents are suffering from tool fatigue: There are too many disconnected apps and tools offered to agents without a focused plan from the broker to tie them all together,” he continues.
Better Homes and Gardens Real Estate Rand Realty, which operates 26 offices with 1000+ agents is the premier real estate broker in New York City’s northern suburbs, closes over $2.1billion in real estate sales every year throughout Westchester, the Hudson Valley, and Northern New Jersey.
Rand’s penchant for innovation and to be among the fearless first is well documented. It was the first company to put its listings online, the first to offer mapping and directions, and now the first to provide a fully mobile environment for home sellers and buyers.
Rand went on to say, “Combining two best-in-class technologies that are fully integrated helps makes Better Homes and Gardens Real Estate Rand Realty agents’ lives simpler and their businesses more successful. The streamlined experience will also be a powerful offering in our recruiting strategy.”
Now that’s a key point other brokerages will not miss: recruiting strategy. The great tech race that’s happening among brokerages is all about recruiting and retention. Year after year the Imprev Thought Leader Surveys have pointed to these pain points that brokerages feel about the lack of integration among the technology they use and the importance of recruiting and retention as their forever #1 priority.
“Providing compelling, timely, and relevant content to buyers and sellers helps agents build relationships and trust,” Congdon says. “Delivering the right marketing to the client consistently and automatically can help an agent gain a client for life.”
York Baur, CEO at Seattle-based Moxi Work speaks plainly when he says, “We’re making sure agents do the right thing at the right time, which we’ve seen dramatically increases their new, repeat, and referral business. The technology that BHGRE Rand Realty is providing to its agents will provide a workflow that will be the envy of its competitors.”
Another key point that won’t fall faint on the ears of brokerage leadership: a superior workflow for agents, one that is the envy of the competition? Talk about the right prescription for pain point that is a ongoing struggle for many brokerages.
That workflow is describe like this: listing and contact information for each Better Homes and Gardens Real Estate Rand Realty agent is synchronized between his or her CRM and marketing platforms. The streamlined workflow dramatically increases agent efficiency and improves data quality by eliminating the need to enter listing and contact information in multiple systems. That’s right – one entry and then the data is populated everywhere else.
The news release says “The integration also enables the automatic creation of marketing content for a wide range of marketing activities – from promoting a new listing to keeping in contact with an agent’s leads and sphere of influence – all without requiring the agent to lift a finger.” That means it’s a Big Red Easy Button for agents from Imprev and they don’t even have to hit the button for their marketing materials to be created for every listing: it’s all done for them, automatically.
Talk about a trifecta, of sorts. This sure sounds like one.
Disclosure: WAV Group and its principals provides consulting services for dozens of leading real estate technology companies, premier real estate brokerages, state, local and national associations and boards and other real estate organizations and firms, including all three organizations mentioned above.