Brokers Can Now Freely Use This Old House Video for Website Content

by Victor Lund on April 25, 2017

imagesWAV Group will be hosting a free informational webinar next Tuesday 2nd May at 10am PST (register here) to provide information about the new offer from This Old House to allow brokerage firms to display their award winning video content at no charge. Brokers have been benefiting from video publishing on their listing pages and community pages for years – but the process of getting fresh, high production quality video has been painful and expensive. This Old House is seeking to drive video views on their content and is partnering with brokers to achieve that objective. It’s great for brokers and helpful to This Old House – a true win-win collaboration.

You are likely to be familiar with This Old House – but here is a primer if you are not. With over 35 years of house and home content, This Old House launched the genre 36 years ago. The crew continues to share their expertise and sense of humor with homeowners as they guide the transformation of two diamonds in the rough.

This Old House is proud to present our new Real Estate Network, an exciting and efficient way for real estate publishers to leverage the 35+ year content library of TOH to better engage consumers, keep them on your site longer, increase repeat visits, generate more leads and develop incremental revenue.

Panel:

WAVGroup_HS_AustinEguia_021 (1) (1)Victor Lund

Victor Lund is a founding partner of WAV Group and CEO of RE Technology. For more than a decade, Lund has provided research, strategic planning and analyst services to MLSs, large brokerages, technology firms, and investment banks. He is a published author of an body of work that understands the role of technology in real estate.

Lund is currently providing services to two key industry wide projects – Project Upstream and the National Broker Public Portal

April Chaffee

April Chaffee HeadshotApril Chaffee is the General Manager of the This Old House Real Estate Network. Prior to joining This Old House, April began her online advertising career 16 years ago with Homestore (Move Inc.) where she started as a Media Planner, working hands on with the National and Local Sales Team. She also worked for many other real estate related companies such as RealtyTrac, where she handled all large, strategic partnerships including Yahoo!, MSN, and AOL. A large part of her career was helping to build REALM, the first Real Estate Vertical Ad Network.  

Prem 1Prem Luthra

Prem Luthra is a real estate technology and media veteran with over 20 years experience leading and growing start-ups to publicly traded enterprises within the real estate industry. Today, Prem is the President/CEO of Elm Street Technology, a real estate Software as a Service and Marketing Automation holding company that is acquiring and integrating regional and local businesses onto a national platform.

Eric Thorkilsen

Thorkilsen204-006_PRINTEric G. Thorkilsen is Chief Executive Officer of THIS OLD HOUSE VENTURES, LLC. He most recently was Founder and CEO of LIFESTYLE MEDIA PARTNERS, Inc. Thorkilsen also served as CEO of Edible Communities, Inc., a division of LMP, Inc., acquired in 2013. The foundation of Thorkilsen’s extensive career is nearly 30 years at TIME WARNER INC., where he held senior domestic and international circulation and publishing leadership positions across the Company’s leading brands, including TIME, TIME International, PEOPLE and SPORTS ILLUSTRATED.  Most notably, he was the creator and founding Executive of both MARTHA STEWART LIVING and THIS OLD HOUSE Ventures, which were the first brands in the industry to build successful multi-media platforms. With an industry vision and leadership that led to a major paradigm shift, he created multiple distribution vehicles under individual brand umbrellas to deliver high quality content and products to consumers, and a compelling multi-platform reach to advertisers.

Be sure to register for webinar here which will be held next Tuesday, May 2nd at 10am Pacific

{ 5 comments… read them below or add one }

edmund white April 28, 2017 at 9:39 am

We are a national broker with a very large private client group mostly with Chubb. DeWitt is the New York division mostly in entertainment, fine arts, and real-estate in addition to private client. This Old House would be interesting to our private client group. Ed White

Reply

Carole Fanelli April 28, 2017 at 1:56 pm

I am a broker associate….can i use the videos as well?

Reply

Victor Lund April 30, 2017 at 9:08 am

They have integrated them into Listingbook for agents – check that out.

Reply

Peter Papakyriacou May 1, 2017 at 1:24 pm

Can’t make the webinar. Will you record it? Thanks.

Reply

Victor Lund May 1, 2017 at 1:47 pm

Sure peter. But please register so the system can send it

Reply

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