July 2017

Reso Fall Conference

Brokers, even those that invest significant money in their online presence struggle to engage potential customers. In just about every market, brokers have taken a backseat to venture-backed sites that are constantly launching new bells and whistles to capture the attention of potential home buyers and sellers. There’s been a group of hard-working technology leaders at work creating the Real Estate Standards Organization or RESO, as it is called. This smart community of thinkers, led by many of the largest broker organizations including Keller Williams, Home Services of America, REALOGY, Watson, Crye-Leike, Leading Real Estate Companies of the World, The Realty Alliance, Michael Saunders and Company, The Group and many others, has built a standardized way to describe real estate used for websites, marketing tools, back office systems and just about every system that brokers use today that are dependent on MLS information. So, what does that buy a Broker in everyday, practical terms? Lots of things.  I am going to explain just one of them that can be a huge advantage for a broker website. Consumers bounce around a lot today when they’re searching for properties. They might look at a home on their phone as they drive by it. They really like it from the outside and want to save it for later to share with their spouse and their REALTOR®.  That evening they might be at home reviewing properties on their laptop while they’re watching television. They find a few more that they like. They want to save them so they can share it with their REALTOR in the morning. Because they’re actively looking for a home, they also have set up a saved search on their broker’s website so they can watch the market. Today, most consumers save properties in multiple websites and on multiple devices making it really difficult for them and their agent to keep track of all of the homes they might be interested in. RESO now allows  a broker to be able to sync what a consumer is doing into their lead management tools and their mobile solution seamlessly, as an example… As the consumer changes the search in one of the places, the agent is notified of the consumers updated preferences and can better assist. Richard Renton, CEO of Triad MLS and Secretary for RESO says “RESO has created a standardized way of defining and displaying saved searches and favorite properties […]

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Ben Caballero

America’s number one real estate agent isn’t from Manhattan or Beverly Hills. You won’t find him when you’re filing through the programming guide for HGTV, and he’s never graced the cover of Real Estate magazine. He doesn’t cater to the rich and famous. Ben Caballero is the broker-owner of HomesUSA.com®, based in Addison, Texas, and sells new homes to Texans for more than 60 top builders in Dallas-Ft. Worth, Houston, Austin and San Antonio. Ben is not only arguably, real estate’s most successful agent, he may well be its most unconventional one. The World’s Most Successful Agent On the success side, he’s the first individual real estate sales professional (Realtor®) in the history of the World to generate more than $1 billion in total annual home sales: he did that in 2015. Ben Caballero has done it again. He’s shattered his own billion-dollar record. His business soared over 40% last year alone, and that means he booked $1.444 billion in total home sales, once again landing the number one spot on the REAL Trends “The Thousand” list of America’s top producing agents, which was just published in the Mansion section of the Wall Street Journal. He is also atop the coveted REAL Trends “The Thousand” list for most transaction sides. The total is simply stunning: 3,556 of his new home listings sold last year. That means Ben sold seven times more homes than his closet competitor. You read that right: the number two agent had 467 of his homes listed sold last year and Ben outsold his competition 7-to-1. That’s crazy. To give you an idea of what that number really means, Ben sold an average of more than 68 homes per week: that’s nearly 10 homes a day, every day of the week, or more than one-and-a-half sales every business hour. Want to know something that’s even crazier? During a decade when the real estate trade media has been fixated on teams, Ben has crushed their numbers. That’s correct: Ben out-produced every single real estate team in America last year in BOTH categories of total transactions and total sales volume. The top team in the USA closed 1,980 total transaction sides. Ben closed more than 1,500 more transactions sides than the number one team in America – 79% more business than they did! How does Ben compare to the number one team in the USA for total sales volume? […]

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Enormous Change is Happening Around Us Everyday

by Victor Lund on July 24, 2017

Change Switch

Enormous change is happening around us everyday. I am sure that you would all agree that this change is likely to accelerate in the second half of 2017 and beyond. I believe strongly in our WAVes of Change agenda. We are committed to the support of our clients who are going through transformation journeys to redefine their purpose and strategy. We passionately believe that people and company culture are the foundation of competitive differentiation, and that is the highest responsibility for the leadership of your company. But we also believe in outside perspective, and the learning that comes from understanding the best practices developed by other companies. WAVes of Change This program, now in its second year, puts clients at the center of our business strategy and operational consulting. The quarterly meetings are the tuning fork for dozens of MLSs and REALTOR® Association Boards of Directors. Many of our clients depend on WAVes of Change as a resource to stay current with the unprecedented evolution that is happening as MLSs, Associations, Brokers, Agents, Governments, and Consumers endeavor to improve property transactions. Indeed, change happens. Thankfully change is also the biggest driver of new opportunities. But it also simulates new challenges for today’s leaders. Opportunity for Growth WAV Group has been working with a number of enterprise clients around building an Expansion Playbook and audit to insure that growth companies are addressing the right markets with the correct message and tools for supporting their success. The effects have been impressive to behold, as clients have explored their road-maps to pave new roads of transformation both internally and externally. Our industry is full of extraordinary leaders who are already hard at work accelerating change, revitalizing their business, and re-imagining how their companies can advance. Marilyn calls it “marching purposefully forward.” So many of our clients are the most admired in our industry, and we are humbled to play a role in their success. Please join us on our next WAVes of Change by emailing Camilla to enroll. The next episode will have a special edition recapping Inman San Francisco and the CMLS Conference, discussing the efforts of disrupters who have grand plans to change the way real estate happens.

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CoreLogic Logo

IRVINE, Calif., July 18, 2017—CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, announced today that clients of Trestle can now obtain Platinum-level data dictionary certification from the Real Estate Standards Organization (RESO). Trestle™ is the national data marketplace created by CoreLogic to address fundamental data access problems experienced by real estate brokers, technology providers, and multiple listing organizations. RESO promotes data standards and processes that facilitate software innovation, ensure portability, eliminate redundancy and achieve greater efficiency for all real estate transaction parties. “CoreLogic is a strong supporter of real estate standards and has marched steadily toward the highest level of RESO certification for our clients,” said Chris Bennett, executive leader of Real Estate Solutions for CoreLogic. CoreLogic elevated its RESO data dictionary certification from Silver to Gold in April and now has become the largest provider of Platinum-certified listing data in America, as well as the first major multiple listing platform vendor to extend Platinum certification to all clients. “Platinum certification was an important short-term goal for Trestle,” said Bennett. “With that in our pocket, we can now focus on expanding beyond our current 112 clients and achieving complete coverage across America. With Trestle providing a single source of highest quality listing data that spans the nation, there is simply no reason for technology developers to maintain hundreds of individual data feeds to power their agent and broker applications.” Trestle does more than simplify listing data distribution. The solution automates the process of requesting and obtaining data licenses from participating multiple listing organizations. A planned enhancement will provide access to leading CoreLogic parcel record data and automated valuation tools. For more information, visit trestle.corelogic.com. About CoreLogic CoreLogic (NYSE: CLGX) is a leading global property information, analytics and data-enabled solutions provider. The company’s combined data from public, contributory and proprietary sources includes over 4.5 billion records spanning more than 50 years, providing detailed coverage of property, mortgages and other encumbrances, consumer credit, tenancy, location, hazard risk and related performance information. The markets CoreLogic serves include real estate and mortgage finance, insurance, capital markets, and the public sector. CoreLogic delivers value to clients through unique data, analytics, workflow technology, advisory and managed services. Clients rely on CoreLogic to help identify and manage growth opportunities, improve performance and mitigate risk. Headquartered in Irvine, Calif., CoreLogic operates in North America, Western Europe and Asia Pacific. For more information, please […]

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TOH

WAV Group will be hosting a free webinar on August 1st at 10:00 am PDT focused around how MLSs like the Georgia MLS and leading brokers like Century 21 Dumont are leveraging video to drive consumer engagement. The webinar is designed to address the needs of MLSs and Large brokers with more than 100,000 website visits a month. If you operate a big site, you will want to attend. We will hear about how MLSs and brokers are partnering with This Old House, and how they are leveraging their extensive library to enhance the consumer experience, extend visitor time on site, and enhance online performance . Be sure to register here! Background You are more than likely to be familiar with This Old House – but here is an introduction if you are not. With over 35 years of house and home content, This Old House launched the genre 36 years ago. The crew continues to share their expertise and sense of humor with homeowners as they guide the transformation of two diamonds in the rough. Broker and MLS consumer sites have long known that a solid video strategy is beneficial, but the cost of developing custom video content is overwhelming. This Old House has a free video licensing program that is producing extraordinary results. Our panel includes: Victor Lund Victor Lund is a founding partner of WAV Group and CEO of RE Technology. For more than a decade, Lund has provided research, strategic planning and analyst services to MLSs, large brokerages, technology firms, and investment banks. He is a published author of an body of work that understands the role of technology in real estate. Lund is currently providing services to two key industry wide projects – Project Upstream and the National Broker Public Portal April Chaffee April Chaffee is the General Manager of the This Old House Real Estate Network. Prior to joining This Old House, April began her online advertising career 16 years ago with Homestore (Move Inc.) where she started as a Media Planner, working hands on with the National and Local Sales Team. She also worked for many other real estate related companies such as RealtyTrac, where she handled all large, strategic partnerships including Yahoo!, MSN, and AOL. A large part of her career was helping to build REALM, the first Real Estate Vertical Ad Network.   Prem Luthra Prem Luthra is a real estate technology and media veteran with […]

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CoreLogic Logo

MLS data services for brokers, agents, and their technology providers are changing at a very rapid pace. The RETS Standards that are used by an estimated 97% of IDX and VOW solutions are converting to the RESO Web API. Being informed about this conversion is vital to the effective management of data feeds. WAV Group Partner, Victor Lund is joined by CEO of the Real Estate Standards Organization, Jeremy Crawford as he discussed the challenges and opportunities he’s hearing first-hand from brokers and technology vendors as they move toward receiving standard feeds. Did you know that RESO certification must be obtained with each new standard version released? Did you know that certification is free to RESO members? Did you know that technology providers can be certified? Did you know that RESO will evaluate your listing input form to roadmap how you can adopt the Data Dictionary on listing input? Kevin Greene of CoreLogic also joined us live to discuss Trestle™.  Trestle is the solution that CoreLogic is delivering to all of their clients to insure compliance with the RESO certification standards that are mandated for all MLSs chartered by the National Association of REALTORS®. The solution has been delivered to more than 112 MLSs, providing a seamless solution for technology providers to access more than half of the listings in the United States. The solution includes automation for processing the three way agreement and an ecommerce solution for MLSs to collect fees. The webinar was rounded off with an in-depth Q&A Session that discussed a range of topics from technical questions about JSON to practical questions about fees. Did you know that CoreLogic is offering Trestle to MLSs who are not on their Matrix platform? Yes, Rapattoni, FlexMLS, Paragon, and many other systems can join the Trestle initiative. Do you know what it means to go Data Dictionary Native in your MLS system? If you could not attend don’t worry, follow the link below to view the full webinar free of charge.             If you have any questions regarding the webinar please don’t hesitate to contact camilla@wavgroup.com

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Pillar to post

I have always admired PILLARTOPOST. They have created a well-recognized backed up by a consistent service experience monitored closely across its 600+ franchises in North America.  They have taken a business that has been serviced historically only by mom and pop shops and created a corporate quality control system that ensures a thorough and predictable home inspection. PILLARTOPOSTS’ broker partnership feel good working with a brand that has gone above and beyond to protect the interest of their clients and ensure that transactions do not fall apart at the last minute because of an unexpected problem. They are looking for a VP Marketing to continue to expand the brand into new markets and help attract long-term working with relationships with brokers and agents across North America. Attached is their job posting; Check it out!   Pillar To Post Home Inspectors is looking for a world-class marketing leader  to join our team as VP Marketing. Pillar To Post is a 23 year old company on a brand-experience driven growth mission.  It operates nearly 600 franchises across 49 states and 9 provinces, is North America’s leading home inspection company and is consistently rated an overall Top Franchise system and Number One home inspection company by Entrepreneur Magazine.  The business has doubled in the past four years and the vision is to double again over the next 4-5 years. Growth and opportunity have created the immediate need for a world-class VP Marketing to drive toward the vision for the future. As a member of the senior team and leading a staff of talented young marketers and world-class marketing partners, the VP Marketing will be a key driver of growth.  Confident with thought leadership, strategic thinking and with a hands-on, get it done approach, this person will be instrumental in shaping the future of Pillar To Post and the home inspection industry. You are already the marketing leader in your organization with a track record of success and a passion for making a difference and are now ready for “that awesome opportunity to put your own dent in the universe”.  You have experience in a distributed business model and understand working in Canada and USA.  You have a powerful understanding of modern, leading edge, integrated marketing that delivers real business impact and results. Your expertise covers offline, online and face to face environments and you are skilled at leading internal and supplier teams to deliver […]

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