Don’t Miss Leveraging High-Quality Content to Engage Online Consumers

by Victor Lund on July 17, 2017

WAV Group will be hosting a free webinar on August 1st at 10:00 am PDT focused around how MLSs like the Georgia MLS and leading brokers like Century 21 Dumont are leveraging video to drive consumer engagement. The webinar is designed to address the needs of MLSs and Large brokers with more than 100,000 website visits a month. If you operate a big site, you will want to attend.

We will hear about how MLSs and brokers are partnering with This Old House, and how they are leveraging their extensive library to enhance the consumer experience, extend visitor time on site, and enhance online performance . Be sure to register here!

Background

You are more than likely to be familiar with This Old House – but here is an introduction if you are not. With over 35 years of house and home content, This Old House launched the genre 36 years ago. The crew continues to share their expertise and sense of humor with homeowners as they guide the transformation of two diamonds in the rough. Broker and MLS consumer sites have long known that a solid video strategy is beneficial, but the cost of developing custom video content is overwhelming. This Old House has a free video licensing program that is producing extraordinary results.

Our panel includes:

Victor Lund

Victor Lund is a founding partner of WAV Group and CEO of RE Technology. For more than a decade, Lund has provided research, strategic planning and analyst services to MLSs, large brokerages, technology firms, and investment banks. He is a published author of an body of work that understands the role of technology in real estate. Lund is currently providing services to two key industry wide projects – Project Upstream and the National Broker Public Portal

April Chaffee

April Chaffee is the General Manager of the This Old House Real Estate Network. Prior to joining This Old House, April began her online advertising career 16 years ago with Homestore (Move Inc.) where she started as a Media Planner, working hands on with the National and Local Sales Team. She also worked for many other real estate related companies such as RealtyTrac, where she handled all large, strategic partnerships including Yahoo!, MSN, and AOL. A large part of her career was helping to build REALM, the first Real Estate Vertical Ad Network.

 

Prem Luthra

Prem Luthra - Elm Street TechnologyPrem Luthra is a real estate technology and media veteran with over 20 years experience leading and growing start-ups to publicly traded enterprises within the real estate industry. Today, Prem is the President/CEO of Elm Street Technology, a real estate Software as a Service and Marketing Automation holding company that is acquiring and integrating regional and local businesses onto a national platform.

 

 

Eric Thorkilsen

Eric G. Thorkilsen is Chief Executive Officer of THIS OLD HOUSE VENTURES, LLC. He most recently was Founder and CEO of LIFESTYLE MEDIA PARTNERS, Inc. Thorkilsen also served as CEO of Edible Communities, Inc., a division of LMP, Inc., acquired in 2013. The foundation of Thorkilsen’s extensive career is nearly 30 years at TIME WARNER INC., where he held senior domestic and international circulation and publishing leadership positions across the Company’s leading brands, including TIME, TIME International, PEOPLE and SPORTS ILLUSTRATED.  Most notably, he was the creator and founding Executive of both MARTHA STEWART LIVING and THIS OLD HOUSE Ventures, which were the first brands in the industry to build successful multi-media platforms. With an industry vision and leadership that led to a major paradigm shift, he created multiple distribution vehicles under individual brand umbrellas to deliver high quality content and products to consumers, and a compelling multi-platform reach to advertisers.

Be sure to register for webinar here which will be held on Tuesday August 1st at 10:00am Pacific / 12:00pm Central / 1:00pm Eastern. Even if you cannot attend, be sure to register as we will send a recording out afterwards.

 

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