August 2017

REMAX Rochester

RE/MAX Results is one of the crown jewels in the RE/MAX franchise group. With more than 1100 agents across Minnesota and Wisconsin. RE/MAX Results is among the largest franchises RE/MAX has in the world. The company recently switched website vendors and launched a new custom site developed by TRIBUS. This represents the largest broker to deploy a custom TRIBUS website. Growth in Search Engine Traffic WAV Group met with Brenda Tushaus, RE/MAX Results Chief Operating Officer to learn more about the success that they experienced in such a short period of time. “For years, our firm has been investing a lot in developing search engine rich pages around the key areas of our website, including community pages, listing detail pages, and agent and team pages – but we were not getting much search engine traffic with our old site. When we ported our content over to TRIBUS, our search engine traffic grew by 24.147%,” said Tushaus. The impact has been profound to the firm, allowing RE/MAX to surpass Homes.com in total unique visitors to their website, according to Hitwise. Team Support One of the unexpected benefits TRIBUS delivered to RE/MAX Results was support for their teams. With 158 teams representing 381 agents, RE/MAX Results has done a terrific job of fostering productive teams at their firm. “Before we launched the TRIBUS site, most of our teams were investing in their own custom website. Since the launch, half of our teams (80 teams) have switched over to the TRIBUS team sites that we offer. For example, Ryan Fisher runs a very successful team at RE/MAX Results. With the launch of the new TRIBUS site, he was able to replace his old platform (a CRM combined with Ad Words solution) with complimentary team-friendly websites. Below is an unsolicited email Tushaus received from Ryan about three weeks after the new site launched. Improved Lead Quality Obviously with increased traffic comes an increase in leads. RE/MAX Results is benefitting from several enhancements in the lead area: Automatic lead routing (we’re using zip code rules, but the TRIBUS lead routing system allows for a variation of rules) Text message lead distribution (Via Twilio integration) for faster lead response times. Website lead activity tracking. It tracks property views, property searches, saved searches, home “ratings” and it displays a lead’s “averages” so the agent has a quick at-a-glance of the leads desired home profile. Social integration with leads. […]

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Data is Power and You Have the Power Brokers!

by Marilyn Wilson on August 23, 2017

Reso Fall Conference

The smart money is on brokers who figure out how to differentiate themselves online by leveraging MLS data in new and exciting ways.   Brokers really DO have the power to take back their leadership position online if they fully take advantage of the rich and engaging MLS data that is available today. What’s the best way to learn how to make your website more interesting than other online sources?  Learn how to leverage standardized real estate information that has been built by the Real Estate Standards Organization. Thanks to the great work of four brokers that serve on the RESO Board of Directors – Alon Chaver, CIO of HomeServices of America, Craig Cheatham, CEO of The Realty Alliance, David Gumpper, CTO of Michael Saunders and Co., and Tom Flanagan, CTO of The Group, RESO standards are designed specifically to help brokers gain a competitive advantage online.  The recent Data Dictionary 1.6 Release includes literally thousands of ways for brokers to attract and engage consumers online. If you want to learn more about the best ways to take advantage of the great work produced by the hundreds of RESO volunteers and staff, join me at the RESO Fall Conference.   It’s a GREAT conference – it’s intimate so you can have meaningful conversations with brokers and their tech companies to learn how to get a competitive edge online. Register NOW New this Year!  Broker Business Solutions Workshop Standardized data is now being leveraged in practical ways to make it easier for brokers to expand into new markets, and make broker websites more engaging.  There will be a host of brokers on-stage talking about the marketing advantages and cost-savings being realized by using RESO Standards. REGISTER TODAY! Learn About These Exciting Business-Building Topics! Effective ways to capture the Green consumer How to tap into tomorrow’s online search The Brokerage of the Future with predictive analytics, virtual reality and artificial intelligence Capture significantly more leads with your mobile app and website. And many more….. REGISTER TODAY!  I look forward to seeing you there!

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Kevin Hawkins FRC

It’s hard to believe that just three years ago next month Kevin Hawkins joined WAV Group to head up our newly established Communications Division, becoming President of WAV Group Communications. He’s helped assemble a list of blue chip clients that include RESO, America’s #1 real estate agent (Ben Caballero of HomesUSA.com), the #1 tech support firm for real estate agents (Florida Realtors® Tech Helpline), #1 real estate marketing technology firm (Imprev), the #1 luxury real estate tech firm (Gabriels Technology Solutions), FinTech’s most innovative mortgage banking and wealth management firm Opes Advisors (now a Division of Flagstar Bank), and many more. Now we’re proud to announce another major accomplishment: Kevin’s been accepted into the Forbes Real Estate Council, an invitation-only community for executives in the real estate industry. This is a handpicked group of industry leaders, and Kevin will be providing content on Forbes.com through both Blogs and by contributing expert advice. This shouldn’t be too hard for Kevin, for those of you that know him or read his work. He joined the National Association of Real Estate Editors in 1986, and is the only non-journalist to have won two NAREE writing awards in the 88-year history of this very prestigious organization, and he has been widely published, including more than 50 major magazine feature stories, many profiling leaders of the real estate industry. We are thrilled that Kevin will represent WAV Group on the Forbes Real Estate Council and thought you might enjoy reading the news release that we issued below: WAV Group’s Kevin Hawkins Accepted into Forbes Real Estate Council Seattle, WA – August 22, 2017 – Kevin Hawkins, President of WAV Group Communications, has been accepted into the Forbes Real Estate Council, an invitation-only community for executives in the real estate industry. Hawkins, award-winning strategic communications veteran, joins other Forbes Real Estate Council members, who are hand-selected, to become part of a curated network of successful peers and gain access to a variety of exclusive benefits and resources, including the opportunity to submit thought leadership articles and short tips on industry-related topics for publishing on Forbes.com. Forbes Councils combines an innovative, high-touch approach to community management perfected by the team behind Young Entrepreneur Council (YEC) with the extensive resources and global reach of Forbes. As a result, Forbes Council members get access to the people, benefits, and expertise they need to grow their businesses — and a […]

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Are You Guilty Of “Business As Usual Budgeting?”

by Marilyn Wilson on August 23, 2017

Bugdet Planning

How many of have been informed that need to spend the rest of your budget or its going to be reduced next year?   How many times have you blindly hit copy and paste and then added a bit for inflation and an unexpected project and then called it a day on your budgeting process?   If you’re walking somewhat blindly through your budgeting process then you’re practicing what we call “business-as-usual budgeting”. What’s that? Well, if your typical budgeting practice is to look at last year’s numbers and think, “OK, I spent $X on technology, salaries, support, IT and marketing this year. Let’s add 3 percent and call it good to go,” then you are, in fact, engaged in business as usual budgeting. And maybe this is the year you should admit it and reform yourself (and your budget) Business As Usual Budgeting Is Very Dangerous.  If all you’re doing is looking at last year’s expenditures and adding a little bump to each, then there’s a high likelihood that you may be spending money on some things that just don’t make sense anymore. You’re locking up dollars that could be used for more important items that you may be ignoring. Brokerages, Associations and MLSs are under attack today. There are tons of people that would like to see you simply go away so they could take over the industry. If you’re going to remain a leader for the long haul, you need to think fundamentally EVERY year about where you’re spending your money and WHY. Do You Have A Strategic Plan? Have you completed a strategic plan this year?   I don’t mean a business plan. I mean a deep, fundamental look at your businesses strengths and weaknesses – opportunities and threats.  If not, then how do you know where you’re going and what your key priorities are?  If you have not done a self-examination of your business then it’s going to be VERY difficult to build a benefit-based budget. Tie Your Budget To Your Strategic Plan If you have completed a strategic plan, then your budget should line up side by side with the key priorities that you have outlined. Make sure you set aside budget and resources to pursue every strategic goal with vigor – even those longer-term, less well-defined and scary ones. After all, there is no time like the present to pursue your larger dreams as a company. […]

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Broker Public Portal Update Webinar

by Victor Lund on August 17, 2017

As part of our commitment to keeping CMLS members informed about industry initiatives, we want you to know there will be an upcoming webinar for the Broker Public Portal. By sharing and encouraging awareness, CMLS supports unified leadership, open communication, and market knowledge within the industry. All The Questions You’ve Wanted To Ask About The Broker Public Portal, Answered Most people have heard about the Broker Public Portal and have questions about it. This webinar will allow you to ask your own questions and answer some common questions: What is the BPP? What is the relationship between the BPP and Homesnap? How much does it cost to join the BPP? What are the benefits of the BPP for MLSs, brokers and agents? Can the BPP actually compete with the large portals? How is listing data shared with consumers and agents in the BPP? At 12:30 p.m. on Thursday, August 24, CMLS will host a time for the Broker Public Portal to answer member questions. Denee Evans, CEO of CMLS, will join the conversation with Lauren Hansen, CEO of IRES; Stephanie Hill, MLS director of GLVAR; and Merle Whitehead, chairman of the board, Broker Public Portal. ​If you have any questions for the panelists please email them to webinar@councilofmls.org. We will compile a list and get them over to the panelists prior to the webinar so they may be addressed. Be sure to register HERE!

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corelogic logo

IRVINE, Calif., August 16, 2017—CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, announced today it has unified the platforms of two multiple listing clients that recently merged to form a new organization called SmartMLS. SmartMLS uses Matrix™ by CoreLogic to serve 17,000 real estate professionals across all eight Connecticut counties, making it among the twenty largest multiple listing organizations in the nation. With more than 700,000 end users, Matrix is North America’s most popular multiple listing platform. The formation of SmartMLS involved the legal merger of the Connecticut Multiple Listing Service and the Greater Fairfield County Consolidated Multiple Listing Service, the unification of their databases and a conversion to the Matrix 7.0 platform. “CoreLogic has been with us every step of the way,” said SmartMLS co-CEO Kathy Elson. “When our two multiple listing organizations first got together to talk about a data share, CoreLogic was there to guide us. As our plans shifted from data share to a merger, CoreLogic remained flexible and put their best people on to make it happen for us. They pulled out all the stops for SmartMLS and I can say with full confidence that the creation of SmartMLS would not have been possible without CoreLogic.” “CoreLogic has been a phenomenal partner throughout our merger and conversion process,” said SmartMLS co-CEO Cameron Paine. “From our first conversations about what the merger might look like, their advice, willingness to meet our needs and execution on the project have been on point without exception.” Though the third smallest state, Connecticut has the highest per capita income in the United States and more than $13 billion in real estate transactions annually. About CoreLogic CoreLogic (NYSE: CLGX) is a leading global property information, analytics and data-enabled solutions provider. The company’s combined data from public, contributory and proprietary sources includes over 4.5 billion records spanning more than 50 years, providing detailed coverage of property, mortgages and other encumbrances, consumer credit, tenancy, location, hazard risk and related performance information. The markets CoreLogic serves include real estate and mortgage finance, insurance, capital markets, and the public sector. CoreLogic delivers value to clients through unique data, analytics, workflow technology, advisory and managed services. Clients rely on CoreLogic to help identify and manage growth opportunities, improve performance and mitigate risk. Headquartered in Irvine, Calif., CoreLogic operates in North America, Western Europe and Asia Pacific. For more information, please visit […]

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Art Carter, Chair of RESO and CEO at CRMLS, the nation’s largest MLS put it this way: “This is one huge leap for the RESO Data Dictionary…(and) a giant spring forward to greater innovation by combining and leveraging real estate’s Big Data in a way that will give agents, brokers and consumers better information and help us all make the real estate transaction process better.” Carter nails the importance of the announcement because what the “Rosetta Stone of Real Estate” delivers with this Data Dictionary 1.6 Update is massive: Save Searches, Showing Data, Accessibility Data, Internet Tracking, and a heck of a lot more. Here’s what I like most about it: a lot of fantastic RESO volunteers and leaders who have been toiling for a very long time to bring these new standards into reality — standards that brokers and agents have been asking for, and need, to deliver a better real estate experience for consumers — are seeing their hard work pay off and this one is going to benefit the industry big time. Jeremy Crawford, CEO of RESO, gives props to the volunteers calling what they’ve done a “Herculean” task. That’s spot on. The Data Dictionary also proves there is incredible strength in numbers, with more than a million professionals having access to the Data Dictionary through RETs and nearly a million able to get access through the new Web API, this update is big news. The WAV Group has been working very closely with RESO for the last three years, and as a RESO Charter member, we can safely say the RESO train has a full head of steam, so if you’re not on board, you better jump on. The RESO Fall Conference is going to sell out folks, so if San Diego isn’t on your travel plans, book it now (info at www.reso.org/fall-mtg.) Here’s full news release: * * * * Real Estate Standards Organization Announces Massive Data Dictionary Update 900+ data adds include new Accessibility, Showing Data, Saved Searches, Internet Tracking Features San Francisco, CA – August 10, 2017 – The Real Estate Standards Organization, or RESO, announced the biggest update in the history of its RESO Data Dictionary, which serves as the real estate industry’s “Rosetta Stone” by creating a common language that allows real estate data to be more easily understood and shared across all technology systems, with the release of its 1.6 update. The […]

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Homes.com Grabs Zillow Turf In New York City

by Victor Lund on August 9, 2017

Homes.com Logo

Homes.com signs direct agreement to receive REBNY’s Residential Listing Service feed Norfolk, Va. (August 9, 2017) – Homes.com®, the leading online real estate destination and provider of real estate marketing solutions, has announced that the Real Estate Board of New York (REBNY) will join Homes.com’s Data Partnership Program through a direct syndicated feed agreement with REBNY’s Residential Listing Service (RLS). The new partnership will offer the more than 600 New York City residential brokerage firms, comprised of 12,860 agents participating in REBNY’s RLS, the option to display their listings on Homes.com and utilize free exposure to their audience of more than 14 million transaction-ready consumers monthly. Homes.com will also provide RLS participants with access to the Homes.com Connect Lead System. The Homes.com Data Partnership Program is committed to the responsible display of residential for-sale and rental listing information by always promoting the listing agent and brokerage prominently on its listing detail pages, and always routing consumer inquiries directly to the listing agent. “We welcome Homes.com to our RLS Syndication network that is expanding the reach of comprehensive, reliable residential listing information to consumers searching for homes in New York City,” said John Banks, president of REBNY. “Partnerships with trusted real estate solutions platforms like Homes.com are a benefit to our members. This direct feed agreement demonstrates the importance of working together with partners like Homes.com to better serve all parties and the public.” The benefits provided by Homes.com’s Data Partnership Program include: Prominent Branding – Clear attribution and branding for the listing agent and broker on listing detail pages. Consumer Leads – All leads generated from listing detail pages are emailed directly to the listing agent. REBNY Branding – Prominent branding for REBNY’s RLS as the trusted source of the listing information. Direct Links – All listings on Homes.com can include “deep links” back to the broker’s website. Homes.com’s Data Partnership Program also includes all of the features of the Homes.com Connect Lead System: Contact, Lead, & Task Manager – Manage contacts and leads in one central platform. Central Lead Management – Aggregate leads from various sources into one central lead management system. Email Campaigns – Instantly add prospects to drip email campaigns. Social Prospecting – Aggregate contacts from major social networks. Agent and Broker Profiles – Prominent Homes.com branding with contact information, biographies, and links to agent and broker websites. com’s Q&A – Instantly connect with consumers asking real […]

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Are you Taking Your Subscribers for Granted?

by Marilyn Wilson on August 8, 2017

Asking for feedback can be one of the hardest things we do as adults, especially if you know that feedback is going to be at least a little bit critical. Nobody likes to be told what they’re doing wrong. However, there’s a big mistake that many service organizations make — The mistake? Neglecting to actively solicit feedback from their customers regarding satisfaction with their services. How do you know if you’re delivering good service if you’re not asking your members or subscribers? ? You’re taking money from them on a regular basis. Even if they don’t have a better option in your market, you still have a responsibility to understand how they feel about you. Minimally, every MLS should be conducting an annual customer satisfaction benchmarking study. Ideally the surveys will  maintain some percentage of questions from year to year to help them benchmark  satisfaction trends over time — technology satisfaction, technology adoption, customer support satisfaction, training satisfaction and more — and also pepper in questions about new service levels. And here’s something you might not have considered: Overall, most of your clients are probably pretty happy with your services. In every case where we’ve ever done customer satisfaction benchmarking, we’ve found that generally, satisfaction is strong — but what it does for every company is it gives them a window into their weaknesses, and they start to identify the areas where they can be stronger. If you conduct an annual survey and use it to eliminate your two biggest weaknesses every year, then in three years, your company is going to be much t stronger. Another benefit to customer satisfaction surveys: You can discover who, specifically, is not happy with your service — and once you find out who they are, you can call and contact them individually and give them the  one-on-one attention they’re looking for Usually the unhappy group makes up less than 1 percent of your total customer base, and they’re often complaining about something that annoys or frustrates other subscribers  too. So focusing on and fixing those problems will also elevate your customer satisfaction — and your relevance in the market — over time. Customer satisfaction is ultimately your biggest protection against market disruption, If you have an engaged customer base who loves you and feels like you’re there to work with them and help solve their problems, it’ll be a lot harder for any […]

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corelogic logo

Exciting news was announced today! Clareity has been purchased by CoreLogic. CoreLogic purchased the security company and the consulting company. Gregg and the entire Clareity team became part of the CoreLogic family effective today. WAV Group congratulates both companies. What it means for the industry….. I reached out to a few people to get their opinions and here is what I found. Inman News Summary – For the most part, this acquisition will be business as usual for all clients of Clareity. For obvious reasons, a lot of the comparative services that Clareity has provided will be carefully considered – ie – vendor selection or maybe MLS competitive survey. They are not shuttering the consulting services. Matt Cohen’s opinion is that CoreLogic intends to maintain the same policies with Clareity supporting competing MLS systems. Clareity will join Realist, ePropertyWatch, Listing Data Checker, Trestle, and the many other products that can service any MLS regardless of the core system. We will just carry on as usual. David Friedman, CEO of Boston Logic commented that he “did not know they were shopping.” Boston Logic is actively acquiring real estate technology companies and recently announced the acquisition of Property Base on June 1st of this year. The transaction was somewhat significant, but not reported. WAV Group’s surprise was that the companies have decided not to release the price of the transaction or the revenue of Clareity at the time of the transaction.  CoreLogic’s auditors probably set a threshold on material acquisitions that may not have been pierced. However, WAV Group suspects that the terms of the transaction could be shared publicly or filed with the SEC within a reasonable amount of time. CoreLogic is meticulous and hygienic when it comes to the obligations of a public company. Keep your eyes peeled. Ken Jenny pointed out that “Clareity Security’s prime feature is insuring tat every agent pays for MLS access. I suspect that Clareity Security is installed on most CoreLogic accounts. If nothing else, CoreLogic will be assured that they get paid for every seat in the MLS. I whish MLSs would invest as much in protecting data. The biggest security breach is going out via data feeds. MLSs should worry about that as a priority rather than a few real estate agents not paying the dues. The MLS is a very unsecure place to keep data.” Stefan Swanepoel had no comment but encourages […]

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Web analytics

If you ask any REALTOR® about the relationship between online website traffic and sales volume, they will tell you that there is a direct relationship. The conviction among Realtors® is that companies that have the most amount of consumer website traffic sell the most amount of homes. This belief has stirred the root of Realtor® emotions, causing them to vilify the Zillow Group. A new entry of concern is Redfin®, a company that has long battled with Zip Realty® for online website domination. Redfin’s IPO has been a great success that is causing competing brokers to contemplate their future in this online real estate landscape. WAV Group just completed a case study to explore the correlation between online success of a brokerage and transaction volume. The results of our survey indicate that winning online does not correlate to transaction success. The methodology for our research used the Seattle marketplace. This is Redfin’s top marketplace of any city in America. The top 10 broker websites for Seattle were culled though research using comScore and Hitwise. These services combine a number of methodologies for estimating web traffic to broker sites. They are not exact, like Google Analytics – but they do accurately estimate the share of consumer voice. As a percentage of overall traffic, they are very accurate. Seattle Share of Voice The total share of voice for all sites becomes negligible when you get down below ½ of a percentile. The top 10 consumer sites in the Seattle area contribute 65% of all consumer traffic. Below the top 10 are thousands of agent and broker websites that combine to deliver the other 35% of consumer traffic. Zillow’s estimate traffic is about 850,000 users per month in Seattle. They have about 1/3 of all traffic, so the total consumer audience is about 2.5 million consumers a month. Zillow – 31.0% Redfin – 15.2% Trulia – 7.4% Realtor.com – 7.1% Windermere – 1.3% Homes – 1.3% John L. Scott 1.0% Movoto – .7% Estately .7% *Coldwell Banker would be in the same ballpark at Windermere and John L Scott if you combine the traffic from the multiple Coldwell Banker sites. Seattle Share of Market There are a number of ways that you can measure market share by real estate brokers. Some look at units, others look at volume. For the purposes of this evaluation, we have chosen to look at units in 2016. […]

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zavvie Breaks with the Status Quo at the Big Tech Show

by Kevin Hawkins on August 3, 2017

zavvie Logo

Inman Connect SF is next week, and it’s so great to see the spirit and spunk that a startup called zavvie is bringing to our industry’s biggest real estate tech conference. The headline of the news release they issued this week touting their appearance at Connect SF: “Real Estate Startup zavvie Breaks with the Status Quo at the Big Tech Show.”  The subhead is nearly as sassy: “Taps Top Pros for Inman Connect to Educate Agents, ‘Debunk’ Tech Hyperbole.” Turns out zavvie will be at Startup Alley and they are sponsoring one of the coveted “Learning Lab” tracks in Parlor 8 at Connect SF, with a dynamite lineup of speakers who are all General Session-caliber: Jimmy Mackin, Co-Founder, Curaytor; Noelle Bortfeld, CMO, Windermere Real Estate and Victor Lund, Founder and Partner, WAV Group; and Author Bruce Gardner (“Seven Styles: How To Design Your Real Estate Career of Success and Significance”) and Director of Agent Development for Your Castle Real Estate, and that’s just on Wednesday, August 9, from 2:00 p.m. to 5:00 p.m. Thursday, August 10, from 2:00 pm to 5:00 pm, will feature Eric Stegemann, CEO, TRIBUS, who became a REALTOR® before reaching the age of 20 and in 2004, built one of the largest independent brokerage firms in St. Louis, followed by a session with Dave Fratello, top-producing Manhattan Beach agent and award-winning blogger of “MB Confidential,” with Paul Hagey, former Inman reporter and owner, HageyMedia, and Heather Elias, former VP of Marketing at C-21 Redwood Realty. Then three of the sharpest minds you will find at Connect will take the zavvie Learning Lab stage, including John Heithaus, a DC-area based, third-generation real estate professional and real estate marketing veteran, Abbie Higashi, General Counsel and Manager at McGuire Real Estate, and Neil Cohen, a nationally renowned brand marketing expert who also teaches marketing at San Francisco State. Provocative titles and real takeaways It takes guts, as a startup, to not only attract a lineup of top-notch speakers, as zavvie has assembled, but offer a list of session titles that include: “What Consumers Really Want Will Shock You (Hint: It’s about them, not you!)” “Stop Blogging! How To Build A Hyperlocal Content Machine” “Could Predictive Analytics Become Tomorrow’s QR Code?” But zavvie also is promising the practical: “Farming Is Back: Hyperlocal Marketing in The Digital Age” “Using Facebook To Dominate Your Neighborhood” “Real Leads Are Back: How Social Lead […]

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CoreLogic Logo

Technology Provides Seamless Authentication Across Multiple Platforms IRVINE, Calif., August 2, 2017—CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, announced today that the company has added Clareity Security software solutions to its suite of Real Estate Solutions products. This addition expands the range of CoreLogic technology services to Multiple Listing Organizations and Associations in North America as well as product offerings for brokerages and their agents. Clareity® is identified as an industry leader in secure identity and access management.  Serving over eight hundred fifty thousand real estate professionals daily delivering over two hundred fifty application and service integrations. Clareity’s flagship product, SAFEMLS®, has been serving multiple listing organizations for a dozen years and its popular, custom-branded dashboard platforms serve hundreds of multiple listing organizations, associations, and brokerages across North America and will now do so using the CoreLogic solutions. All Clareity products and services are now part of CoreLogic, including their software solutions for secure authentication; single-sign-on (SSO); integration and workflow automations; secure messaging and communication; content management and business intelligence. “The Real Estate industry is full of visionary tech companies driving all of us forward,” said Chris Bennett, executive leader of Real Estate Solutions for CoreLogic. “Every day, a cutting-edge app or web service is introduced to agents and brokers to help them find and serve customers. The addition of Clareity solutions to the CoreLogic Real Estate Solutions suite helps tech companies deliver those innovative tools to users more transparently. We think our mutual cultures of commitment to moving our industry forward through innovation is a terrific catalyst for the benefit of our customers.” Gregg Larson, founder and CEO of Clareity, who will be joining the CoreLogic executive team states, “We’re thankful for our employees, customers, and integration partners for their continued trust in Clareity. We’re confident that CoreLogic’s dedication to customer centered innovation will help fuel the growth and enhancement of the Clareity line of solutions.” About CoreLogic CoreLogic (NYSE: CLGX) is a leading global property information, analytics and data-enabled solutions provider. The company’s combined data from public, contributory and proprietary sources includes over 4.5 billion records spanning more than 50 years, providing detailed coverage of property, mortgages and other encumbrances, consumer credit, tenancy, location, hazard risk and related performance information. The markets CoreLogic serves include real estate and mortgage finance, insurance, capital markets, and the public sector. CoreLogic delivers value to clients […]

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RMLS, arguably one of the most progressive MLSs in America today took a brave new step to make it easier for their brokers to promote their brands online leveraging rich, comprehensive and timely MLS information. They have REQUIRED every one of their IDX suppliers to move to a RESO-Compliant data feed. They made this bold move in just a few short weeks. The move has been applauded by Brokers and Technology companies alike. Learn about why MOVOTO, a large broker with one of the top 10 property search sites in America, believes aligning against the RESO standards is a great IDEA. Key Takeaways The move for MLSs to transition to ONLY RESO-compliant IDX feeds is not that difficult. Moving to offering only a RESO-compliant IDX feed is not that difficult.  RMLS™, one of the first MLSs in the country to distribute only RESO-Compliant IDX feeds, made the move in just FOUR weeks. They launched a campaign to their IDX providers showing them the fields that needed to be transitioned to be RESO-compliant and requiring them to transition completely ONLY to a RESO-Compliant IDX feed. Promotion is Key According to RMLS™, to make the move MLSs will need an effective promotional campaign to be sure each of your technology companies is aware of the reasons for the change and knows exactly what they need to do to make the transition successfully. Set a deadline Be sure to set a deadline with a reasonable timeframe to allow each of your IDX providers can meet the deadline. Since many of the largest IDX providers have already made the transition in RMLS™, it should make it easier for them. Brokers Endorse RESO-compliant IDX feeds   Brokers support the idea of making IDX feeds RESO-compliant. They applaud MLSs that make this bold move.  Join forces with RMLS™ and make the move in your MLS.  It’s hard to argue that standardized real estate listing data is not good for our industry. It makes it easier for brokers to collect and distribute information from multiple MLSs on their website.   It allows technology companies to move into new markets more quickly.  It allows MLSs to collaborate in new and exciting ways. The leaders at RMLS™ in Portland, Oregon decided to take a bold step designed to help brokers and agents achieve all of the benefits of standardized information for online marketing. RMLS™, one of the pioneers in the […]

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Imprev Hosts Stellar Learning Labs at Inman Connect SF

by Kevin Hawkins on August 2, 2017

Conference

One of the greatest innovations that Brad Inman added to Inman Connect in recent years is a hidden treasure that not everyone may be aware of: the Learning Labs. These are held on Wednesday and Thursday afternoons, August 9 and 10, from 2:00 p.m. to 5:00 p.m. Learning Labs have become, in my experience, one of the best places where agents and brokers can learn tangible business practices that can be implemented immediately. A company that perfected the Learning Lab concept out of the gate is Imprev, a pioneering sponsor of the Inman Labs. Imprev, America’s largest real estate marketing technology firm,1 was once known as a tool for building flyers and postcards, and for powering the RE/MAX Design Center. Today the company is rocking the real estate brokerage world with many of the biggest and best brands for its Automated Marketing Services. Imprev Learning Lab Lineup Wed. Aug. 9 – 2:00 pm: “Back to the Future: 4 Secrets to Building a Brand That Stays Relevant” (Parlor 9) James Dwiggins, CEO of NextHome, Inc., kicks off the first Imprev Learning Lab by sharing four ways NextHome’s innovative approach to technology, marketing, and recruiting has driven success—and what other real estate brokers can do to “future-proof” their business. Wed. Aug. 9 – 3:00 pm: “Don’t End Up Like a Cassette Tape: How to Build a Business Strategy That Endures” (Parlor 9) Our own WAV Group co-founder, Victor Lund, will moderate a panel that includes two top industry experts: Joseph Rand, Managing Partner and General Counsel, Better Homes and Gardens Real Estate, and Tom Tognoli, Founder, President, & CEO, Intero Real Estate. Their session will uncover how large brokerage firms can stay relevant to their agents –communicating a clear vision and hitting measurable goals for the business that agents can identify with. They will share how their brokerage is keeping clients for life, and turning your brokerage brands into a memorable experience (instead of just a transaction), as well as drive effectiveness and efficiency by taking charge of the marketing strategy for agents. Wed. Aug. 9 – 4:00 pm: “Where Will Your Tech Be in 2022? 6 Steps to Future-Proof Your Marketing Technology Strategy” (Parlor 9) This all-star line up includes Dave Garland, Partner, Second Century Ventures, moderating a panel that includes Realogy’s Jake Lyman, Chief Product Operations Officer, ZapLabs LLC and the always-interesting David Friedman, President and Founder, Boston Logic. This […]

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SmartMLS Hits the Ground Running

by Victor Lund on August 2, 2017

SmartMLS

WALLINGFORD, CT – SmartMLS, the Multiple Listing Service formed from the merger of The Connecticut Multiple Listing Service, Inc. (CTMLS), and the Greater Fairfield County CMLS (GFC CMLS), officially launched full, live operations to its members on August 1st, the company announced. SmartMLS represents over 17,000 real estate professionals and covers all eight Connecticut counties, making it among the top twenty largest MLSs in the country. Though the third smallest state, Connecticut has the highest per capita income in the United States, and boasts a massive $13 billion in real estate transactions annually. Led by co-CEOs Cameron Paine and Kathy Elson, SmartMLS is the product of merger discussions that began just seven months ago. It involved not only the physical merger of both MLS corporations and their back-end databases, products and services, but also a conversion to a new MLS system, CoreLogic’s Matrix 7 platform. “We committed ourselves to an aggressive timeline and we’ve been able to hit those benchmarks at every step along the way.” said co-CEO Kathy Elson, adding, “The speed in which this was all accomplished is a tremendous credit to our team, our Board of Directors and our vendors.  MMSI in particular, our membership management partner, had a huge role in making this happen for us.  They were tasked with handling the de-duplication of offices and members and combining of our member records.  We couldn’t have done it without them.” According to Co-CEO Cameron Paine, “It is generally accepted that the role of the MLS is to provide the most comprehensive, accurate, and timely data possible. However, many MLSs provide something far less than statewide data, which means they can only provide a fraction of a complete data set.  I’ll call this being a ‘Fractional MLS’.  The reason this merger came together so quickly is that we all recognized that being a Fractional MLS guarantees our irrelevance in the near future”. At launch, over 96 percent of the real estate professionals in Connecticut will be using MLS services provided by SmartMLS.  SmartMLS uses the new CoreLogic Matrix 7.0 platform, proudly endorses the Broker Public Portal and provides Homesnap as both the mobile app and public-facing portal for the MLS.  SmartMLS will introduce a new Membership Dashboard provided by MMSI and powered by Clareity’s SSO product. In addition, SmartMLS offers ShowingAssist, Realist, Instanet, and LisTrac products as part of the MLS subscribership. About SmartMLS The SmartMLS territory […]

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eMerge welcomes new Director of Marketing, Melissa McHone

by Marilyn Wilson on August 1, 2017

New Orleans, LA– July 28, 2017 – eMerge (easyeMerge.com) today announced that real estate industry veteran Melissa McHone has joined the company as the new Director of Marketing. Melissa brings more than ten-years of industry experience to eMerge. She most recently served as a marketing manager for DocuSign Inc., developing and managing strategies and building relationships with the industry’s leading Franchises, Brokerages, MLSs/Associations and the NATIONAL Association of REALTORS® trade organization. Melissa also serves as a mentor for the NAR Reach Program helping to support new and upcoming companies in the real estate space with strategy ideas and GTM plans. “I wanted to take my time after DocuSign to find the next big opportunity within the real estate industry and I am confident that I have found that with eMerge,” stated Melissa. “Unlike other marketing platforms in the space, eMerge covers your business from end to end including top agent recruitment, retention of current agents, and the easy ability for agents and brokers to be more productive so they can sell more real estate. Bondilyn and Ethan Jolly have put together a world class team and I am excited to join them and use both my industry experience and marketing knowledge to further greater success with the team.” “Melissa brings a tremendous amount of energy and ideas to the eMerge team, and we’re excited to how that will translate to our brand awareness and educational outreach,” said Bondilyn Jolly, Founder & CEO. “It’s so refreshing to work with someone with such an intimate knowledge of the real estate space and how a technology such as eMerge can aid agents and brokers in lead engagement, nurturing and conversion.” Contact information for Melissa McHone: melissa@easyemerge.com About eMerge: The leading email marketing platform in the real estate space, eMerge services thousands of real estate agents, brokers and companies around the globe. Subscribers can use the platform’s do-it-yourself tools to create, schedule and analyze email campaigns and workflows or gain a helping hand with one of the proven real estate campaigns designed to help busy real estate pros stay on task and engaged with their online audience. http://easyemerge.com/blog/2017/07/emerge-welcomes-new-director-of-marketing-melissa-mchone

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Elm Street Technology

Integration of Home Enthusiast content together with Real Estate search significantly improves the Consumer Experience and produces superior results for Real Estate Professionals August 1, 2017 – Greensboro, NC – Elm Street Technology and This Old House have just announced the launch of their co-branded digital marketing platform for real estate professionals. After months of testing, the Elm Street Technology and This Old House integrated digital marketing platform has generated best-in-class results for real estate companies and professionals including: Generating new monthly Unique Visitors and Repeat Visitors Increasing Session Time per User Proven improvements in the quality and volume of Leads Generated “Improving the consumer experience with rich content provided by This Old House has led to enhanced results and a truly unique offering for our customers” said Prem Luthra, President and CEO of Elm Street Technology.  “Increasing the volume and quality of leads generated on our digital marketing platforms is our ongoing mission on behalf of our customers, and partnering with This Old House is yet another step we are taking to deliver better value for our customers and the consumers they serve.” “Our team is excited to partner with Elm Street Technology to offer real estate professionals with content and tools to better engage consumers,” said Eric Thorkilsen, CEO of This Old House Ventures, LLC.  “While consumers are actively searching for a new property, they are simultaneously thinking about transforming the house they purchase into their home. We believe that offering our 37+ year library of home-related content to real estate professionals is a step towards providing a valuable content experience to those consumers.” Century 21 DuMont & Associates, a leading real estate brokerage in Massachusetts was one of the first companies to take advantage of this new platform.  “Everybody knows This Old House from TV so when I was offered the opportunity to offer their content to our custumers, I took full advantage immediately,” said Rick DuMont Broker/Owner.  Soon after the launch of the new website, consumer testimonials were received including, “I just wanted to let you know what a great website you have! We were surprised and delighted to see This Old House content on your site! We have watched this show!  We also love the look and ease of use with this site. Keep up the good work!” said Vanessa Guerney.   Contacts: Elizabeth Kaplan Elm Street Technology ekaplan@elmstreettechnology.com 401.632.3186    About Elm Street Technology […]

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BrokerSumo Logo

Sacramento, California—August 1, 2017— BrokerSumo, a leading back office, commission management and accounting platform for real estate brokerages and agent teams, is helping smaller brokers and real estate teams compete successfully for top producers by simplifying the management of commissions to make sure they are paid accurately and promptly. As real estate agents change firms faster than ever,[1] keeping accurate and current commission data has required spreadsheets and manual calculations, and even the largest agencies with IT staff and full-time accounting support struggle to keep agents happy.  Small, independent brokers and real estate teams have been at a competitive disadvantage for attracting and keeping top talent until the launch of BrokerSumo last October. BrokerSumo’s integrated platform avoids double entry and minimizes errors from manually re-entering information.  BrokerSumo integrates with like dot loop, SkySlope, and accounting software like QuickBooks, allowing brokers and agents who use these programs to sync their transaction data seamlessly. It even takes care of the details, like managing escrow accounts, paying commissions electronically and onboarding new agents. No longer do brokers and agents need to struggle with programs that don’t work together, manually re-enter data, or pay for software they don’t know how to us. Custom Commission Plans Track Productivity and Pay Agents By managing commissions selectively, small brokerages and teams using BrokerSumo can analyze the productivity of agents and brokers and motivate them individually.  Productivity can vary greatly.  Last year, for example, less than 20 percent of all Realtors produced more than $5 million in annual sales each while 28 percent of all Realtors delivered sales totaling $500,000 or less last year.[2] BrokerSumo creates custom commission plans for every agent and automatically calculates the agent’s commission split for each transaction It tracks all credits and debits, charging agents credit cards for their monthly fees directly from the system. In addition to tracking agent and office sales performance from transaction data, BrokerSumo can also track agents’ personnel records and store all of their critical documents such as their real estate license, insurance card, and driver’s license. Agent billing invoices and payments sync automatically every time an invoice is sent. “I can monitor agent productivity every day.  BrokerSumo makes it so easy to get a snapshot of how people,” says Paul Knighton, President and Managing Broker of MORE Realty in Portland, OR.  A BrokerSumor customer since February, Knighton is impressed by the platform’s simplicity.  “It’s like a plug-and-play […]

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